SEO Newsletter

The week of July 6 to 12 was about consolidation and cleanup. A 6.77 million-session study showed that AI referral traffic is now almost entirely a ChatGPT story, Reddit’s machine-translated pages finally collapsed in Google and AI search, and fraudulent DMCA takedowns are quietly breaking Search while nobody steps in. Underneath the headlines, Google shipped … Read more

The week was about access. Cloudflare drew a hard line that could block Googlebot itself from millions of sites, Google made several publisher-friendly moves in AI Mode and Search, and new research showed that not every AI assistant even sees the same web. Meanwhile, a poll of 1,212 votes settled the “who does GEO” debate: … Read more