Shopify and WooCommerce are two of the leading and most popular ecommerce platforms in the world.
So the question of who wins the title of best ecommerce platform in the WooCommerce vs. Shopify head-to-head competition is a common one.
The truth is, each of these excellent ecommerce platforms is suitable for setting up and running an online store of almost any kind, and both WooCommerce and Shopify have their advantages and disadvantages.
The first thing to note is that both ecommerce platforms are actually quite different even though they are designed for the same purpose of setting up and running online stores.
Shopify is a dedicated ecommerce platform that offers everything a user needs to create an online store and start making money immediately. Shopify provides the full package of what ecommerce entrepreneurs need, including the hosting, domain registration, security, website builder editor, multiple themes, built-in ecommerce features and tools, and a massive choice of additional apps for your online store.
WooCommerce, on the other hand, is an open-source ecommerce plugin for WordPress. It is completely free to download and install and is one of the most flexible and customizable options on the market.
It comes with built-in ecommerce tools and features, as well as a choice of adding more extensions for improving the functionality of your ecommerce store and boosting sales. However, with WooCommerce, you will need to take care of the hosting, security, and domain name yourself, and it is not as easy to use by people with no technical skills as Shopify.
Read on through our extensive WooCommerce vs. Shopify comparison and review in order to choose which one of these leading ecommerce solutions is the better option for your ecommerce store.
You will find out everything about the key features, the advantages and disadvantages, the pricing, and others about each ecommerce solution.
- WooCommerce vs. Shopify: Pros and Cons
- Ease of Use
- Build Time
- Design and Themes
- Sales Features
- Plugins and Integrations
- Marketing Tools
- Payment Options and Transaction Fees
- Customer Support
- Shopify vs WooCommerce: Conclusion
- Shopify vs WooCommerce: FAQs
WooCommerce vs Shopify: Pros and Cons
Shopify Pros and Cons
- One of the leading and most popular ecommerce platforms in the world
- Excellent for all types of business
- It has the tools and means to boost your sales and grow your business
- Excellent integrated ecommerce tools and hundreds of apps for added functionality
- Over 100+ payment gateways, plus an in-house Shopify Payments gateway
- The plans including hosting, domain and security too
- It supports multi-channel sales across social media platforms and marketplaces
- There is reliable 24/7 customer support
- Easy to set up and use, even by beginners
- You can try it out for free for 14 days
- There are fees for every payment transaction unless it is via the Shopify Payment gateway
- The cost of running your online store may grow rapidly if you add too many paid apps
- It is not as inexpensive as some of the other popular ecommerce platforms on the market
WooCommerce Pros and Cons
- The most popular ecommerce plugin for WordPress and one of the most popular ecommerce solutions on a global level
- It is an open-source product that is free to download, install and use
- It is highly customizable, flexible, and scalable suitable for any online store types and size
- The extensions available are less expensive than Shopify, and some are free to use
- It does require self-hosting, and you will need to pay for a domain name, hosting, and security
- It only works for websites with WordPress
- It is not as user-friendly as Shopify’s interface, so it may require some coding skills if you want to customize your WooCommerce based ecommerce store
Ease of Use
When it comes to ease of use in the Shopify vs. WooCommerce comparison, there is no doubt that setting up a WooCommerce store requires a steeper learning curve and more technical skills than building a Shopify ecommerce store.
Shopify is an e-commerce platform that is designed to be easy to use by people with little or no coding skills and has a user-friendly editor and interface, which even beginners can handle.
WooCommerce, being an open-source, free plugin for WordPress, requires coding skills, especially if you want to customize your ecommerce store to your liking.
The easy to use Shopify platform also takes care of your online store’s web hosting and security and doesn’t require any manual installation or updates of software on your side.
WooCommerce is for users who already have WordPress websites or those who are ready to self-host their ecommerce websites. It requires the installation and periodic update of the software, as well as paying for hosting, security and backups, and maintenance.
The good news is that there are some excellent hosting providers that offer dedicated WooCommerce hosting plans, with one-click installation, security, hosting, domain name, and updates included. One of the best hosting options for a WooCommerce website is Bluehost, with affordable specialized WooCommerce plans.
The Bluehost WooCommerce plans are endorsed by the open-source plugin and WordPress as a top choice for hosting. With the suitable WooCommerce hosting plan, you will receive:
- An auto-install option for WooCommerce
- A free custom domain name and a security SSL certificate
- A preinstalled theme for your shop
- Access to 24/7 WordPress and WooCommerce expert support
Shopify vs WooCommerce – Ease of Use: The Verdict
The winner in the ease of use challenge WooCommerce vs. Shopify is Shopify.
Unlike the easy to use winner, WooCommerce does require some technical knowledge and skills and will take you more time if you are just getting started.
Shopify is easy to set up and to run, so if you want to save time and effort and start making money online, Shopify is the easier way to go.
You can try out Shopify for 14 days for free, or check out the premium plans here.
If you have come up with a great idea for an online store, and want to start your ecommerce business as quickly as possible, then Shopify is the ecommerce solution to choose in the Shopify WooCommerce standoff.
With Shopify, you can set up your ecommerce store and get it live in a matter of minutes or hours while setting up a WooCommerce store can take quite a bit longer, especially if you have little or no experience with the open-source software or web design skills.
Shopify is designed to provide you with all the storefront themes and templates and the backend ecommerce tools and features you will need to get your store up and running as quickly as possible.
WooCommerce requires more manual settings and handling and is a suitable option for entrepreneurs who want more customization options and are not in a hurry to start selling online immediately.
WooCommerce allows for almost infinite creative control, while Shopify is more automatized and will help you build an ecommerce website as easily and as quickly as possible.
Although WooCommerce has a setup wizard that will guide you through the process of creating your ecommerce store, it is not as user-friendly as the Shopify website builder platform interface.
To make the task faster when setting up a WooCommerce store, you can choose one of the WooCommerce hosting plans offered by Bluehost, which will allow you to install the plugin automatically with the nifty one-click installation and set up your store faster.
With a Bluehost hosting plan, you will also get 24/7 customer care, free SSL security, and a URL name for your store, without having to choose hosting, domain registration, and security separately.
So, WooCommerce is a better option for those of you who have the time and patience to toggle and tweak all features of your online store before getting it running and selling, while Shopify is a preferred option for online entrepreneurs who don’t want to spend too much time and who don’t have the technical skills or desire to manually set each and every feature of their ecommerce stores.
Shopify is the best ecommerce builder for people who want to quickly enter the world of ecommerce and start selling and growing their online business as quickly as possible.
Shopify vs WooCommerce – Time to Build: The Verdict
In the build time round of our head to head Shopify vs. WooCommerce challenge, the winner is once again Shopify.
It is drastically quicker to use for building an ecommerce website from scratch and requires no coding skills and experience.
WooCommerce is more technical and can be more time consuming, as it offers endless customization options and doesn’t have such a user-friendly interface.
Design and Themes
The design of an ecommerce store is essential for attracting and keeping visitors and turning them into potential customers. With the huge array of new online stores appearing every day, the design is the most important element to give you an edge over the competition.
This is why the themes and the design offered by an ecommerce platform are crucial to providing your ecommerce store with a more professional and polished look.
In the design and themes comparison of WooCommerce vs. Shopify, the differences between the two ecommerce solutions are quite a lot.
Shopify offers 70+ free and paid online store themes that you can choose from, but each of them has been professionally designed to help build a professional-looking storefront and to boost your sales.
The paid Shopify themes cost from $140 to $180, but this is a one-time payment that you will need to make when starting up your ecommerce store and an investment that hopefully pays off quickly once you start selling.
Shopify also offers some free templates, if you are on a tight budget, which still looks professional and well.
WooCommerce comes with a Storefront entry theme, which has a clean layout and is mobile responsive.
After that, how well your online store looks depends on your tech skills and the time and effort you are willing to put into customizing it.
The good news for WooCommerce is that the customization options for the theme and design are literally endless. It has thousands of themes that you can choose to use and then tweak according to your liking.
But while WooCommerce offers infinite theme and design options, Shopify’s themes are all specially designed to promote your online sales and to grow your business, so they are more curated and controlled for the needs of ecommerce.
But it is not only the theme that is essential but also the customization options that WooCommerce and Shopify offer for the end design of your ecommerce store.
WooCommerce, as mentioned previously, allows for endless customization and thus will allow you to build an online store that looks exactly how you want it to look, but this requires skills, time, effort, and in some cases paying for a professional web developer.
WooCommerce vs Shopify – Design and Themes: Verdict
Although WooCommerce offers more templates and endless customization, the winner in the Shopify vs. WooCommerce design and theme round is once again Shopify. The reason is that Shopify themes are more polished and refined and are designed to attract customers and promote online sales. WooCommerce has a much wider choice, but the design is not as polished as that offered by Shopify.
Of course, sales is the number one priority of any ecommerce website, so the sales features round in the Shopify or WooCommerce comparison is crucial.
The truth is that being two of the most widely used and popular ecommerce platforms, both WooCommerce and Shopify offer some of the best ecommerce tools and features integrated into them, and hundreds of others available as apps and extensions.
Here is how the two ecommerce website builder platforms compare when it comes to some of the most important sales tools and features:
Abandoned Cart Recovery
Abandoned cart recovery, which includes gently reminding a potential customer that he or she has not completed a purchase, is essential for improving your sales and making sure that you get every customer that you can to return and buy from you.
While Shopify comes with abandoned cart email recovery integrated in its Basic plan features, if you want to add this option to a WordPress WooCommerce online store, you will need to use an extension.
Multi-channel sales increase your audience immensely. Thus, being able to sell your products and promote your brand and ecommerce store on popular social networks like Facebook or Instagram, or sell products at some of the leading online retail marketplaces like Amazon and eBay is a huge benefit.
Thankfully, both Shopify and WooCommerce support multi-channel sales, but while with Shopify, integrating your Shopify store with the different channels is free, with a WordPress WooCommerce, you will need to pay for installing it on most platforms, sans Facebook, which is free.
Shipping is a key part of a successful online business and offering seamless, fast, and affordable shipping is essential for the success of your ecommerce website and for your brand image.
Both WooCommerce and Shopify offer international shipping rates and discounts, as well as free shipping options. But Shopify provides integrated partnerships with the leading shipping companies, including UPS, USPS, DHL Express, and Canada Post, which will save you time and effort to find and use another courier and shipping service.
In other words, each Shopify plan comes with more useful built-in ecommerce tools and features to start an online store from scratch.
Even with the cheapest Basic Shopify plan, users will receive built-in ecommerce tools and options, including:
- Abandoned cart recovery
- Unlimited products
- Ability to sell unlimited products on their Shopify Store
- Web hosting, a free SSL certificate, and domain name
- Setting up discounts and coupon codes
- 100+ payment gateways
- Blogging tools
- Shipping rates discounts
- Inventory management in several locations
- Multiple sales channels
As for WooCommerce, it does come with built-in ecommerce features, including:
- Embedding products and checkout on more pages
- One-click refunds
- Infinite customization
But for options like abandoned cart recovery and others that are included with the Shopify plans, you may need to buy and install an extension from the WooCommerce Extension Store.
So, while both Shopify and WooCommerce offer all of the ecommerce tools and features you will need to run any type of ecommerce store, Shopify comes with the most important ones already built-in, while with WooCommerce, you will need to install each one separately.
Shopify vs WooCommerce – Sales Features: The Verdict
In the sales features and tool Shopify vs. WordPress WooCommerce comparison, the winner is yet again Shopify. It is the ecommerce platform that comes with more useful integrated sales tools and options of the two.
With any WordPress WooCommerce, you will need to download and install, and in some cases, buy additional extensions in order to add useful sales features like abandoned cart recovery to your online store.
If you want to find out more about the sales features offered by Shopify or try it for free for 14 days, you can do so here.
Plugins and Integrations
The availability and use of the appropriate plugins and add-ons for your ecommerce store is also an essential element of any ecommerce platform and could be decisive for your online business’s success.
There are thousands of apps and extensions which can help expand the functionality of your ecommerce site and online retail business, including apps for shipping, marketing, accounting, inventory management, SEO, and more.
So, the question is, which ecommerce platform – WooCommerce or Shopify offers a better and wider choice of apps?
Being an open-source ecommerce platform, WordPress WooCommerce depends on plugins, which are being created and introduced on a daily basis. In fact, there are more than 50,000 ecommerce plugins to choose from, which you can add to your WooCommerce store.
Shopify has some excellent useful apps, which are either free or paid, but the choice of apps at the Shopify App Store cannot be compared to that offered by WooCommerce. In fact, you can pick among 1,200+ apps available at the Shopify App Store, which is over 40 times fewer than the in-house and third-party add-ons extensions and plugins offered for WooCommerce.
The problem of choosing reliable and suitable plugins can be resolved by asking the communities for help, doing your research, and checking the app or plugin ratings and reviews.
WooCommerce vs Shopify – Plugins and Integrations: Verdict
In the plugins and integrations round of the Shopify or WooCommerce comparison, the winner is WooCommerce. Being an open-source software platform, it relies almost entirely on plugins and add-ons, and thus there are 50,000+ plugins you can choose from for improving the functionality and success of your WordPress WooCommerce ecommerce site.
Even the best-designed site and ecommerce store cannot become successful and grow without getting it to be seen by potential customers. Marketing is crucial for any business, and ecommerce is no exception, especially given the overwhelming competition online entrepreneurs face.
So having and using the appropriate marketing tools can be key to the success of your online business.
Here is how WooCommerce and Shopify fare when it comes to the available marketing tools they provide:
Both Shopify and WooCommerce rely on apps or plug-ins for installing email marketing features to an ecommerce store.
Shopify users can pick among some excellent email marketing apps like Constant Contact or Seguno but will need to pay to install and use them.
WooCommerce too relies on plugins for the email marketing functionality and offers seamless integration with plugins like MailChimp, which will allow you to handle and manage your email campaigns easily and efficiently.
Social Media Integrations
Shopify has built-in multi-channel sales tools, which will allow you to integrate your store and products on leading platforms like Facebook, Instagram, Pinterest, Amazon, and eBay.
As for WooCommerce, it doesn’t come with built-in functionality for social media integration, and you will need to use plugins and pay for integrating your store on Instagram, Amazon, or eBay. Only Facebook is free to use for promoting your products and brand.
WooCommerce vs Shopify – Marketing Features: Verdict
In the marketing tool round of this challenge, the winner is Shopify. It comes with pre-integrated marketing tools and features and offers access to hundreds of other useful marketing apps. WooCommerce has little built-in marketing tools, and you will need to rely on plugins, many of which are paid if you want to add marketing tools to your ecommerce site.
Payment Options and Transaction Fees
The payment options you offer to your potential customers are also an essential factor for your online store’s success.
Plus, the fees which you will be charged per payment can also be decisive for the profitability of your ecommerce business.
So, how do WordPress WooCommerce and Shopify compare when it comes to in-house and third-party payment gateway options and transaction fees?
The good news is that both Shopify and WooCommerce offer a choice of 100+ payment gateways that you can add to your ecommerce store. Some of them are integrated within the platforms, and others can be added, with the most popular ones being PayPal, Stripe, Apple Pay, Square, and debit and credit card payments.
But the different payment methods have different processing fees, which every online merchant should check prior to choosing the most suitable ones.
The main difference between the two ecommerce platforms is that Shopify charges transaction-related fees for every payment made, except for the in-house Shopify Payments gateway. You can expect to be charged from 2.9%+30 cents for the cheapest plan to 2.4%+30 cents for the Advanced plan.
The only way to override the third party payment transaction-related fees is to use the Shopify Payments gateway for your Shopify store.
Unlike Shopify, WooCommerce doesn’t charge fees per transaction no matter which payment method is used on its platform, be it the WooCommerce payments or others.
Naturally, the bank and other payment gateway processing fees will still be valid, but if you are planning on selling large volumes of products and expecting payments of large sums, it makes sense to opt for WooCommerce rather than choose Shopify because the ongoing transaction-related fees can build up pretty quickly.
Shopify vs WooCommerce – Payment Options and Fees: The Verdict
In the payment and transaction fees round of the WordPress WooCommerce vs. Shopify comparison, the winner is WooCommerce. The open-source platform doesn’t charge transaction fees and offers a wide range of payment options. With Shopify, store owners get a choice of over 100 payment gateways, but unless you resort to using the Shopify Payments gateway only, you can expect to be charged with transaction fees per every sale made.
Needless to say, the winner WooCommerce platform is the better option for online stores with large sales volumes.
You can try out WordPress WooCommerce and learn more about the available payment methods here.
Search Engine Optimization (SEO) is absolutely essential if you want your ecommerce site and products to appear in the top ranking internet search results and thus drive in more traffic.
The right SEO features can help you get your online shop to appear within the top results of Google searches of specific keywords.
So, how do WooCommerce and Shopify fare when it comes to SEO?
The truth is, both ecommerce platforms have robust SEO tools and features, either integrated or available in the form of apps and plugins. They will help you make sure that your site, with its products and product variations, comes out on top of the search engine results.
Since WooCommerce is a plugin for WordPress, it comes with code that is SEO optimized and provides users with access to a massive amount of excellent SEO plugins.
With these tools, you can improve your page rankings and boost your traffic and sales by adding metatags to your pages, customize your URLs, and follow the SEO guides for improving your website’s SEO and ranking.
One of the most popular SEO plugins for WordPress and WooCommerce is Yoast, which is a powerful SEO tool and provides professional SEO guidance and support. There are also hundreds of other SEO plugins available for WordPress WooCommerce you can choose from.
Shopify too comes with some built-in SEO tools and provides access to excellent SEO apps like the completely free SEO Booster.
With Shopify, you can also improve the SEO of your site by adding titles and descriptions for the images of your products and for the pages on your ecommerce website.
WooCommerce vs Shopify – SEO: Verdict
The winner of the SEO comparison between WooCommerce and Shopify is WooCommerce because of the availability of a huge array of SEO plugins that are compatible with WordPress and the ecommerce platform itself.
While Shopify too has some excellent integrated SEO tools and a choice of SEO apps, the choice is much more limited when compared to WordPress WooCommerce.
Reliable security is crucial for any site, especially for online stores that handle their customers’ personal and payment details. This is why we have reviewed the security which Shopify and WooCommerce provide as one of the main features in this head to head comparison.
Since Shopify includes hosting in its ecommerce plans, and security is part of the hosting, you shouldn’t be worried about your online store’s safety when it comes to security breaches or hacking attacks.
WooCommerce is a self-hosted platform, which means that you need to pick the hosting and ensure the surety of your online store yourself. The easiest way to ensure that your WooCommerce online store is safe from breaches and attacks is to pick a reputable hosting provider who will take care of the security as well.
Here are the main security features which any online store needs:
SSL is an abbreviation for Secure Sockets Layer. An SSL certificate will ensure the security and safety of any personal data on your website and database from malicious attacks or tampering.
Shopify includes an SSL certificate in each of its plans. It is visible via a padlock appearing beside the URL of your site. With an SSL certificate, you can ensure that:
- Your customers’ personal data and payment details are protected during transactions
- Your online store looks safe and is preferred by Google
- Your customers will feel more secure and will more likely trust your site and shop from it
WooCommerce doesn’t come with an SSL certificate of its own. This means that you will need to ensure that your store is protected by an SSL certificate. The easiest way to do this is to find a hosting provider and plan, which includes SSL security. Bluehost is one of the best options to choose for hosting your WooCommerce online store. The provider is officially endorsed by WooCommerce and by WordPress, has dedicated WordPress WooCommerce hosting plans, which include one-click installation of the software, a preset theme, and an SSL certificate.
PCI-DSS stands for Payment Card Industry Data Security Standard and is vital for ensuring that your online store is safe and ready to accept payments made via credit cards in accordance with all legal regulations.
Shopify comes with PCI-DSS compliance built-in the platform, so you can start accepting credit card payments immediately.
WooCommerce once again does not come with PCI-DSS compliance automatically. In order to ensure that your WooCommerce online store is ready to accept payments via bank cards, you need to choose a trusted hosting provider who promotes PCI-DSS compliance and follow the steps provided by the WooCommerce platform here.
WooCommerce vs Shopify – Security: The Verdict
Shopify is the clear winner in the security challenge because it comes with all the security features you will need to start selling safely and legally immediately. WooCommerce doesn’t have these security features built-in, so you are responsible for finding a suitable hosting company or otherwise securing your online store.
Having access to reliable and instant customer tech support is essential if you want to keep your online store up and running and functioning properly at all times.
Shopify offers its customers 24/7 phone and live chat support, as well as ongoing email support, and access to detailed guides, FAQs, community forums, and other useful resources at its help center.
WooCommerce on its own, being an open-source platform, offers little support, but there are vast online resources, including a community, detailed setup guides, and other resources that you can use to find answers to any problems you are having.
But if you choose to use WooCommerce with a dedicated WooCommerce hosting plan by Bluehost, you can rely on useful 24/7 expert support from the hosting company and access to a massive knowledge base.
Shopify vs WooCommerce – Customer Support: The Verdict
When combined with Bluehost, WooCommerce is the clear winner in the customer support comparison between the two. While Shopify does offer 24/7 live support, it cannot be compared to the expert support which Bluehost and WooCommerce solution can offer.
How much do WooCommerce and Shopify cost?
Shopify comes with set plans for its users, which include Basic, Shopify, and Advanced Shopify ranging from $29 to $299 per month. There is also a $9 Lite plan, which allows you to sell online via any website, and a Premium Plus plan, which starts from $2,000 per month.
Unless you use many paid apps for your Shopify online store, your monthly payments will be pretty predictable. Still, as mentioned earlier, you will have ongoing transaction fees charged per each sale.
WooCommerce is free by itself, but in order to actually set up and run an online store, you will need to pay for hosting, for a domain, for security, as well as for any paid extensions and plugins you decide to add to your site.
An easier way to compare the prices of the two ecommerce platforms is to compare the subscription plans offered by Shopify with the WooCommerce hosting plans offered by Bluehost, which include the hosting, security, and domain name.
In this case, WooCommerce is the less expensive option.
Shopify has a 14-day free trial, while Bluehost backs all of its hosting plans with a 30-day money-back guarantee.
Shopify vs WooCommerce – Pricing: Verdict
The winner in the pricing round of the WooCommerce vs. Shopify comparison is WooCommerce. The platform itself is free. The extensions for it are free or affordable. There are excellent hosting plans that will cover the hosting, security, domain, and customer support at very reasonable prices.
Shopify comes with fixed prices that are higher than the prices of the hosting plans for WooCommerce.
Shopify vs WooCommerce: Conclusion
Hopefully, we have helped you decide which ecommerce platform is a better solution for you in our Shopify versus WooCommerce comparison.
Our conclusion is that both are among the best ecommerce solutions globally, and which one is better depends on your specific needs, business goals, and preferences.
You should use Shopify if:
- You want to set up a web-based store and start selling your products immediately
- You don’t want to worry about looking for a hosting provider, security, and domain separately
- You have no tech skills and want an easy website builder and ecommerce solution
- You want sleek and professionally designed templates that are customizable
- You want access to 24/7 live customer support
If Shopify sounds like the best option for you, you can go ahead and try it out for free for 14 days here.
You should use WooCommerce if:
- You are passionate about details and want to customize your online shop to perfection
- You have technical skills, experience, or the time and willingness to learn
- You are planning on setting up a large-scale online shop, or a complex retail business
- You want to have full control over the hosting, security, and other features of your site
If you feel like WooCommerce is the better option for you, you can go ahead and set up a WooCommerce online store right now with one of Bluehost’s WooCommerce hosting plans backed by a 30-day money-back guarantee.
Our last verdict in this WooCommerce vs. Shopify competition is that Shopify takes a slight edge in the overall battle and is the winner. To use Shopify is easier and faster, and it contains excellent ecommerce tools, and includes hosting, security, domain, and customer support, all in straightforward premium plans.
Shopify vs WooCommerce: FAQs
Which platform is more scalable, WooCommerce or Shopify?
Since WooCommerce provides complete control of the user to customize their online shop, it is the solution that is the more scalable of the two.
Shopify is scalable too but is more structured when it comes to features, while WooCommerce offers infinite customization possibilities and greater flexibility to adapt to any type and size of online business.
Who has better apps?
WooCommerce relies heavily on plugins and extensions and has more than 50,000 compatible plugins you can choose from. Shopify offers 1,200 ecommerce apps. So, WooCommerce clearly has more in house and third party add-ons and offers a wider choice.
Can you migrate your store between Shopify and WooCommerce?
Yes, you can. You can migrate from one platform to the other, and depending on the transition, you can automate the process to make it easy and seamless.
Can you use WooCommerce or Shopify for free?
Shopify offers a 14-day trial, while WooCommerce is completely free but requires that you have hosting, a domain, and security. So neither is completely free.
Do you have to pay for hosting with WooCommerce or Shopify?
Yes, you will need to pay for a hosting provider if you are using WooCommerce and WordPress, as they are self-hosted. The hosting fee is included in every Shopify plan, so you will be paying it along with the other features included in each plan.