Website Builders

Wix vs WordPress 2020 | 9 Crucial Differences to Consider

Wix vs. WordPress

If you’re new to making websites, choosing between Wix and WordPress isn’t an easy decision.

Both of these companies are major players when it comes to building websites. WordPress runs almost a third of all websites in existence, while Wix has shot upwards recently thanks to celebrity endorsements and a robust suite of new features. Both are fundamentally great options, but there are some differences between them:

Wix:

Overall Score: 4.7/5

Accessibility: 4.5/5

Value For Money: 4.5/5

Design Flexibility: 4.5/5

Features: 4.5/5

Help and Support: 5/5

Customer Score: 5/5

WordPress:

Overall Score: 3.2/5

Accessibility: 3.5/5

Value For Money: 4/5

Design Flexibility: 2.5/5

Features: 3/5

Help and Support: 1/5

Customer Score: 3.5/5

That’s a surprisingly wide difference, isn’t it? However, the numbers aren’t everything. Whether you’re looking to use Wix for blogging or simply find a website builder that meets your needs, here are some more details to tell you everything you need to know about the Wix vs. WordPress discussion.

Wix And WordPress: What’s The Difference Between Them?

Wix is a comprehensive website builder, designed to be easier to use for non-coders and beginners. Meanwhile, WordPress is an open-source content management system that users self-host. WordPress is best at building a website from nothing, while Wix is more like a set of tools that are already put together.

On a fundamental level, a WordPress site is more powerful than Wix. However, it also requires more technical knowledge to use the WordPress free website builder to its full potential. Familiarity with coding is particularly useful with WordPress, and can ultimately get you a better website.

Wix tries to make things easier to use with its own website builder, including design assistance features that can guide you through the process. When you build a website, it offers well-designed templates, built-in software security, and a wide variety of additional features that make it easier to build a website.

In short, Wix is the best option if you want to build a website quickly and have it look good. WordPress is the better choice if you want to create a complex site and need the added power and controls. You’ll also need to find a host for your content management system in WordPress, although this is usually pretty easy.

Pros and Cons of Wix and WordPress

Platform Pros Cons
Wix
  1. Easy to use when you want to build a website. It does not require coding knowledge.
  2. It has a dedicated support team that can help you while you’re using Wix.
  3. Wix also has customization options that make Wix sites better for sales, particularly with its ecommerce plugins.
  1. Wix does not have the ability to add and use custom code for complex website features.
  2. Users will have to go through customer support for help due to its limited control options.
  3. The simple templates are difficult for even a website owner to customize.
WordPress
  1. It has incredible functionality with a variety of features that the user’s coding skills can further augment.
  2. The many template designs offer advanced, complex customization options.
  3. It’s easier to use to build a website for blogging.
  1. It takes longer to learn how to use WordPress.
  2. It does not have as much customer support; you may need to reference online guides or talk with people on a community forum when you need help.
  3. You’ll need to use certain themes and plugins if you want to make an ecommerce store.

Accessibility: Is Wix or WordPress Easier To Learn?

There is no question which of the two services is easier to learn and use. WordPress is fundamentally more complicated for website building, and it only gets more so if you want to add SEO features or SEO tools, put your coding skills to use, or use an advanced page builder.

That said, with the right skills, WordPress can open up the internet for you. You can use it to edit almost anything, from contact forms on your website to plug ins or even your own website building tools, but you will need to spend a lot of time working on your web design to get it perfect.

Alternatively, you can hire an expert to do things for you, but that does get rather expensive.

In the WordPress vs. Wix debate, Wix is clearly less powerful overall, but it’s significantly easier to use. The primary website builder on Wix is a drag and drop system that smooths out the learning curve and makes it much easier to use Wix through simply looking at the page.

This goes beyond allowing you to drag and drop images and lets you tweak things with its website builders to adjust the size of different sections, modify photos, and otherwise improve your site.

However, even if you’re just blogging on Wix, chances are you’ll need to swap between the live page and the editing page. This is because Wix doesn’t offer live preview options, and what you see in the editor may not perfectly match the live sites.

Outside of that, every WordPress website requires a few extra steps when it comes to the domain name and the need for hosting. WordPress largely expects you to buy things like your domain name separately, while Wix includes it all in its per month bundle price.

You may need to buy your own domain name anyway, though, if Wix doesn’t offer something that works for your needs.

Ease of Use Verdict: Wix is noticeably easier for most people to use. Its visual-oriented drag and drop system is much better than WordPress for creating a website in minimal time. However, highly-experienced coders may find WordPress’s customization easier since they know how to quickly manipulate each element of the site.

Website Customization And Design: How Much Can You Do With Wix And WordPress?

WordPress offers extensive customization options, especially once you’re on the far side of the learning curve.

A variety of WordPress plugins further expand your options here, allowing you to make a better online store, set up, or access an app market, or even improve your SEO capabilities. In this regard, WordPress is clearly a better website building platform once you have a good web host for your content.

Depending on your needs, you can incorporate community forums, a media library, a contact form, or even video tutorials that can help your user base. The bottom line is that WordPress is one of the most powerful website building platforms, period, and you’re probably not going to find a more capable site builder anytime soon.

In the Wix vs. WordPress discussion, however, pricing is also an issue. WordPress has many free themes that you can use, but if you want the best WordPress website possible, you’ll need to buy a premium theme.

The most expensive themes cost as much as several hundred dollars, which makes blogging with Wix a significantly more attractive option if you don’t need access to premium materials.

Wix has over five hundred templates, sorted by industry to help you quickly find the best options for your site. Wix offers plenty of example content compared to the average WordPress theme, too, making it easier to see what your site could look like while using Wix.

The primary difference between Wix and WordPress here is that it’s harder (but not impossible) to customize the Wix templates, so what you see is what you’re going to get.

Design And Customization Verdict: WordPress is better for designing and customizing a site. Wix blogs and ecommerce sites are easy to set up, sure, but WordPress is the platform that lets you edit almost anything you want. If you just want to blog, Wix is a good choice, but WordPress is the clear winner for anything more complicated than that.

Plugins And Online Apps: Which Website Builder Has Better Add-Ons?

When it comes to apps for Wix vs. WordPress, both of them have a lot of great options. Apps are an extension of a basic website builder in that they allow you to supplement the builder in specific ways. You can use WordPress apps and plugins to improve an online store, modify a custom domain, or edit WordPress themes without directly coding new things.

Keep in mind that some apps and plugins are paid services only, so you may need to check your budget before you start adding every system you want. The best plugins WordPress offers include things ranging from security to an improved blogging platform, so they’re definitely worth checking out.

One thing to note here is that WordPress’s nature as an open-source platform means all of its base code is available for people to see and modify for their own site.

This easy access, without payment gateways in front of the content or even a support team choosing who sees what means plenty of professionals have already looked at WordPress. They’ve made an incredible number of SEO tools, expanded ecommerce functionality, and otherwise improved things.

The downside is that you may not be able to get phone support for most plugins on WordPress. For independent plugins, tech support usually involves talking to other programmers for help, which isn’t quite as useful. Furthermore, plugins aren’t good just because they’re available, and you may not be able to access a help center for any plugins you’re interested in.

Wix is not open-source. As a private platform, the only plugins are those created (or accepted) by its private, in-house development team, which means you can get information on them through a help center, and they’re broadly more compatible and less likely to give you errors.

Wix also focuses on expanding the Wix app market, which means you can expect more options over time.

The Wix support team is broadly available to help if you have any problems or issues with their plugins, although Wix offers far fewer options overall. In short, this category is a question of quality versus quantity.

Apps and Plugins Verdict: Overall, Wix has better apps and plugins. The focus on having one team designing things means that it’s more secure, and things work together far better than the free-for-all of WordPress. WordPress may have better individual tools, but Wix offers a better overall experience.

Shopping Sites: Which Platform Works Better For Ecommerce?

Creating a great online store is essential for ecommerce purposes, and there’s a lot more to this than just picking out a Wix or WordPress theme, grabbing a domain name, and figuring out how much you need to pay per month for hosting, bandwidth, and other services.

The primary difference between the two options is that Wix has built-in ecommerce support. You’ll need to get a plan that offers it, but Wix makes it easy to use their website builder for managing an ecommerce platform.

Depending on your needs, you can also earn affiliate commissions, manage the back end of the store, incorporate a video review of a product, and otherwise support the needs of your small business.

WordPress requires you to install and use ecommerce plugins, which can make it hard to fully manage your SEO efforts and get things at a price point that works for you. Most plugins have several payment options, but since you don’t know the price upfront, you could end up paying more for the plugins on your website than you ever expected.

The best ecommerce websites on Wix offer personalized support, useful templates, access to a variety of tools, and everything you need to work on your domain and maximize your chances for success.

That said, WordPress does have some better ecommerce options thanks to its sheer size. People have created themes for pages, templates you can work from, and a variety of tools to make it easier to use WordPress for almost any type of ecommerce site.

You may even be able to get a free plan for some of the plugins until your site is making enough money. In that regard, WordPress users have a definite advantage.

Note that not all website builders are compatible with all ecommerce options. For that matter, some ecommerce plugins may want you to use a custom domain through them, which significantly limits what WordPress users can actually do. Using Wix is easier for this because all plugins are designed to use Wix and have the features Wix wants them to use.

Wix vs. WordPress Ecommerce Verdict: Wix is not as good as WordPress for ecommerce. This is because convenience and setup aren’t as important as how good the platform is for selling online.

A Wix site is certainly a decent option for ecommerce, especially with a support team to help you set things up, but WordPress is a fundamentally better platform thanks to its flexibility and greater functionality.

Blogs: Is Wix Or WordPress Better For Blogging?

Blogs aren’t actually the simplest form of a website on the internet. That title belongs to static, unchanging websites with just a single page. However, blogs are simpler than options like ecommerce sites that need account registrations, checkout systems, and similar features.

Fortunately, Wix and WordPress offer comprehensive support for blogs. Here’s what you should know about each service.

Wix offers a variety of basic blogging features, such as the ability to add categories, tags, and some types of free media to your blog posts. It also has a blogging app that lets you post content that can be found in search engines from the comfort of a mobile device. Personally, we prefer a laptop or desktop for writing long blog posts, but it’s nice to have other options available.

Sadly, Wix doesn’t have all of the blogging options that some users want. While it does fine adjusting page titles or manipulating content in a text editor or post editor, it doesn’t have as many user-friendly community features.

You may need to integrate social media websites to get things like comments, and that can attract spam that your apps may not be able to filter out very effectively.

WordPress, in contrast, started as a blogging website, and that carries through. In addition to all of the features Wix has, WordPress offers additional options for its users, such as the ability to feature single images at the top of blog posts and the ability to add privacy modes that limit who can see certain pages.

These two features are extremely useful for creating a better site, and you can do a lot by creatively applying such features.

Wix does have one major advantage over WordPress, though: It has easy access to a lot of images and other media that you can drop straight into a post. WordPress blogs have to ensure hosting, manage costs for content, and otherwise make sure that nothing stands in the way of adding material to posts.

Blogging Verdict: WordPress is ultimately a better platform for blogging than Wix is. There’s no question which of the two sites is the winner. WordPress offers substantially more options for creating and using media once you have access to it, and finding hosting options for that isn’t difficult. Blogs are usually simple enough that you don’t have to do any custom coding.

Search Engine Optimization: Which Platform Makes It Easier To Get Seen In Searches?

Here’s where things start to get tricky. Before we go into a deeper discussion of optimization, let’s review the goals of SEO functionality.

In short, Search Engine Optimization is the process of improving your website to try and make it rank higher in search results. You can create the best website in the world, but that doesn’t mean much if nobody ever sees it. This matters for everyone from bloggers to developers, especially if part of your income depends on the performance of a site.

The main thing to know about Wix and WordPress here is that both of them rely on plugins to manage SEO functionality. WordPress SEO is particularly easy thanks to the wide variety of WordPress plugins like Yoast, but the free options are comparatively limited.

There’s also a concern about getting more plugins than you need, especially if it’s difficult to tell how much of a difference they’re making.

Wix has a variety of SEO plugin options throughout its web hosting service, and they include SEO features like embedding company information into search results and helping you target specific keywords. You may find additional SEO help in options like an ecommerce plugin, which can have dedicated SEO features that aren’t relevant to other websites.

Most SEO apps are easy to use, but you should take the time to determine whether or not the SEO benefits they claim to offer are worth spending time to pursue.

For example, basic blogging functionality can get you a long way towards having a site design that works for getting noticed. Wix blogging is particularly easy for SEO because of its simple plugin directory and its wide variety of support options.

Remember that Google Analytics is not the only thing to pay attention to for SEO. Everything from domain names to the size of your blog post to using a site booster can affect your overall SEO performance.

Don’t focus exclusively on SEO metrics, either. Sometimes algorithms produce strange results, and a human touch for creating quality content usually works better than just applying a site booster to try and artificially improve your score.

Search Engine Optimization Verdict: In the Wix vs. WordPress discussion, this is a surprisingly rare tie. Both builders are fundamentally good at this, so both Wix and WordPress can meet the needs of any basic blog. WordPress is more capable overall thanks to plugins like Yoast, but Wix is cheaper and easier to use, and those features tend to balance out.

Upkeep: Which Platform Requires More Maintenance?

This is where we start getting into the serious technical aspects of the Wix vs. WordPress discussion. There are a few aspects to keep in mind for the sites, starting with the fact that WordPress is constantly working to improve itself.

This means that while the average WordPress website will get better over time, you’ll also need to stay on top of the learning curve for new features and could need to update things as often as once per month.

Many WordPress plugins require you to be using specific versions of WordPress, too, and you could lose access to their functionality if the creator doesn’t update them often enough to keep up with things. That’s a serious concern for managing your website, and it’s not something that just studying for the learning curve can help with.

Fortunately, in some cases, your WordPress hosting provider can update your website on their end. They can check all of the plugins available to your site, make sure all of your WordPress sites are still performing well, and otherwise provide useful services as a hosting company.

This is one of the times when you probably will have access to a support team, and that really does help.

The main difference between Wix and WordPress here is that Wix carries out all updates on its own side, and it will automatically deploy them to your site.

This means you don’t have to verify if your ecommerce plugin is still good, nor do you have to use the right version of a site booster to improve performance. Their dedicated technical support staff also means you won’t need any website-building skills to resolve problems that might crop up.

Upkeep Verdict: Wix is easily the winner in this category. WordPress dot org hosts an incredible variety of powerful plugin options, but these are harder to use than the simple in-house plugin directory that you’ll get from Wix.

This is particularly true if you’re hosting your own web server since updating things from there is significantly more complicated than just installing a new version of some software.

Technical Support: Which Platform Provides More Assistance To Its Users?

The answer here isn’t as simple as “Wix has a customer support line.” WordPress is so large that it has an incredible base of community support that can help you figure out your plans and work through nearly any problem your websites are having.

This is one of the biggest draws of the system, and it is help that you can get regardless of the plugin, themes, or templates you’re using on your site.

Finding the right person to talk to can be a little bit of work, but WordPress has an active community whose members are willing to help anyone that needs it. This is a degree of flexibility and knowledge that’s hard for Wix to match, and it’s why there isn’t an immediately-obvious winner in this information war.

That said, the fact that anyone can answer questions means you may not get a good answer.

There’s a good reason for the focus WordPress has on its community support: It’s too big. As of 2020, experts estimate that there are over 1.5 billion websites on the internet.

With WordPress accounting for approximately 30% of all sites, even as little as 1% of their customer base needing help with an update would overwhelm a huge, professional customer service team. They literally can’t have the people for this.

Wix, in contrast, is much easier for technical support than what WordPress users can expect to go through.

It’s almost not fair to compare Wix vs. WordPress here because the two platforms are fundamentally different here. Wix manages things in-house, so its updates have fewer bugs, to begin with, and there aren’t as many random interactions. Genuine problems, as a result, are quite rare on Wix.

Technical Support Verdict: Wix is the clear winner here. WordPress has broad access to people who can help you work through any technical problem, but this is slower and less efficient. In the Wix vs. WordPress discussion, one of these companies rarely has problems to start with, so managing a Wix site is significantly easier than repairing a WordPress website.

The Cost: Which Platform Is A Better Value?

Features are great, but which of these sites is a better value for your money? A $10 plugin here and a $20 plugin there can lead to much greater costs each month, to say nothing of issues like training on the plugins while you set up your domain name. This isn’t counting the actual costs of Wix and WordPress themselves, either.

Hosting companies can and often do change their prices over time, so no guide to current prices will ever be perfect. That’s why you should always do things like check Wix’s website to see the current costs. Like most providers, Wix splits its costs into two main categories: Personal and business.

The cheapest personal sites have limited bandwidth and features, while higher categories offer features like unlimited bandwidth, removal of ads, and priority access to customer support. Business sites include the ability to conduct online transactions and otherwise run the company and get even more priority than personal users.

WordPress is fundamentally similar to this, although you may need to pay at least a little money depending on the host you’re using. Both platforms come with free versions that offer a limited set of tools and options, usually with on-site ads that help pay for the costs of hosting them.

Pricing can vary greatly depending on the plugins and services you’re buying, but as a rule of thumb, you can expect to spend several hundred dollars on a WordPress site between getting the theme, buying plugins, getting a domain name, and getting hosting support.

You can reduce this cost by having a simpler site on a shared host, which is a decent option for blogging, but WordPress is ultimately more expensive if you want a high-quality site.

Wix is broadly cheaper for home users, although you may still need to purchase a custom domain if you want to use one. Most plugins are included by default in their pricing plans, though you can still expect to pay over $100 per year for proper hosting.

This cost goes noticeably up if you need a better premium plan. The free websites on Wix are quite nice, though, and a good place to start designing things.

Ultimately, this aspect of the Wix vs. WordPress discussion is hard to make a final judgment on. Factors like the learning curve of various website builders, the availability of a free plan, and whether or not you can evaluate the Wix vs. WordPress discussion by experimenting with both systems all play into the real value.

WordPress SEO options included in website builders are also a major component, but hard to evaluate ahead of time.

Value Verdict: Wix is less expensive than WordPress, with a predictable monthly price. While WordPress does offer more features, especially if you can afford to hire a developer, it’s not as good as Wix for casual users. Businesses will probably consider the extra costs for WordPress a valid investment, though, since WordPress is still fundamentally better for ecommerce.

Wix vs. WordPress: Recommendations And Final Summary

By now, you have a much better understanding of the relative strengths and weaknesses of each choice in the Wix vs. WordPress discussion.

The short version is that Wix is an easy, comprehensive option for standard site needs, while WordPress is a better choice for complicated sites and e-commerce needs. Wix is ideal for beginners, while WordPress is not. Here’s a recap of the Wix vs. WordPress information from above:

Wix vs. WordPress Wix WordPress
Accessibility: Wix Wix is a capable website builder that requires little-to-no technical skills from users. WordPress takes time to learn and works best if you already know how to program sites. You may need to acquire outside help.
Design And Customization: WordPress Wix has hundreds of professionally-designed templates, but it’s not easy to switch them around or change things yourself. WordPress has near-unlimited control over every detail of your site, assuming you know how to program what you want. This metric isn’t even close.
Plugins/Apps: Wix Wix’s apps are designed by an in-house team. Though not as robust, they work well together, and a dedicated customer support team irons out the bugs. WordPress has far more plugins, but not all of them are good, and support is uncertain at best.
Ecommerce: WordPress Wix has some built-in features on its commercial plans but is best for small and limited sites. WordPress requires you to install ecommerce plugins, but it’s significantly better for sales-focused sites. This is the deciding factor for many people.
Blogging: WordPress A Wix blog includes functionality like uploading media files, managing a table of contents, adding alt text, and using XML sitemaps. However, their websites are more limited here. WordPress got its start in blogging, and it shows. Their theme options and site plans frequently emphasize everything to do with blogging, and there are a lot of choices there.
SEO: Tie Wix has a wide variety of features and plugins you can use to boost pages or websites. However, you will need a more expensive plan to get the most from it. WordPress has an enormous variety of SEO tools in its plugins, with Yoast being particularly helpful. Note that it only applies to one of your websites per purchase.
Maintenance: Wix Wix does everything in-house, including the maintenance and updates for its software. This means you rarely have to do more than mention any problems that occur on your websites. WordPress requires consistent monitoring, and updates can break one or more of your plugins. Not all plugins work on all versions of WordPress, making it harder to find what you need.
Customer Support: Wix Unlike WordPress, Wix has a dedicated customer support team, and customers on more-expensive plans can get priority for help. WordPress, Wix, and other content platforms also have a lot of online guides you can use. WordPress has an enormous community that can answer nearly any question, but it’s hard to guarantee a timely response, and access is not particularly organized.
Pricing: Wix Wix features all-in-one pricing, plus a free model, so you know what you’re going to pay. WordPress can reach into the thousands for a website, depending on what you need.

Ultimately, the best answer depends on your needs and what you’re trying to do. Wix is easier, while WordPress is more powerful. I recommend starting with a free trial of Wix to test things out, then either moving to a paid plan (if relevant) or switching over to WordPress if Wix isn’t doing everything you need.

Frequently Asked Questions

Here are some of the most common questions people ask about Wix and WordPress.

Which One Is Better?

That depends on how you define “better”. Wix is easier, more affordable, and more user-friendly. WordPress is more flexible, more customizable, and much better for ecommerce needs. No website builder or content management platform is suitable for all users at all times, so don’t judge them solely by factors like popularity, pricing, or ratings from other people.

Is Wix Free?

Wix has a free plan with limited functionality and forced advertisements. Paid plans remove the ads. Like Wix, some providers that host WordPress sites may offer free, limited access.

Are WordPress.com And WordPress.org Different?

WordPress.org is the main site, and it provides the code that you must host yourself. WordPress.com is a content host site in and of itself.

How Expensive Is Making A Site On Wix?

Considering you can make your Wix website for free, the cost is as little as zero. I strongly recommend building your site in the free mode, then upgrading to your preferred plan once you have to or when you’re ready for your site to go live.

How Expensive Is Making A Site On WordPress?

That depends on how much help you need, but $200 is a fairly common price (including hosting, a paid theme, and a few plugins). You may be able to start with a free plan like Wix, so consider trying for that.

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