Wix vs Shopify (2023) – Pros and Cons

Wix is among the easiest to use and best website builders, with more than 160 million users around the globe. It has some excellent ecommerce tools and is suitable for newbies and pros in website building and ecommerce.

Shopify is among the leading ecommerce platforms with more than 1 million users who have created their e-commerce businesses and started their online e-commerce web presence– large and small. It has powerful ecommerce tools and an extensive choice of apps and add-ons, which can help businesses set up, manage, and grow their online retail businesses.

So, it is only natural that the Wix versus Shopify dilemma has been ongoing among people and organizations looking for the best platform for their online business.

Our detailed research and review of each of these platforms show that both Wix and Shopify are top-rated and that each of them has its pros and cons.

One of the main differences between Wix and Shopify is that Wix is a leading website builder for all types of websites, including ecommerce store building. At the same time, Shopify is a dedicated ecommerce platform for small and large businesses that want to develop, manage, and scale their online business.

As a whole, our research shows that Wix is the more suitable option for smaller-scale businesses. On the other hand, Shopify is a better option for larger and rapidly expanding e-commerce companies.

Here is a side-by-side Wix – Shopify comparison, which can help you decide which platform, Shopify or Wix, to use if you are looking for the best option for starting an online shop or e-commerce business.

Related: The Best Website Builder For Small Business

An overview of our conclusions from the Shopify vs. Wix ecommerce comparison:

Wix – the best all-round platform for e-commerce website builders

• Ease of use – good
• Design flexibility – good
• Customer score – very good
• Help and support – excellent
• Value for money – very good

Try Wix for free here

Shopify – the best ecommerce tools and ecommerce platform for larger online stores

• Ease of use – good
• Design flexibility – good
• Customer score – excellent
• Help and support – very good
• Value for money – satisfactory

Try Shopify for free here

Wix vs. Shopify: Pros and Cons

Shopify Pros and Cons

Shopify Pros:

• The web builder offers 24/7 live chat, phone or e-mail customer support team, and multiple customer help tutorials, guidelines, and forums.
• It offers some of the most potent e-commerce functionality tools, some of which are built-in, and others can be added as apps. These include inventory management and abandoned cart recovery, which are included in all subscription plans.
• Shopify has its own Shopify Payment system, supports over 100 other payment options, and doesn’t charge transaction fees if users use Shopify Payment. Also, you can add a tipping or donations option to your online store and checkout.
• Shopify is scalable and is a suitable choice for small starting businesses and huge retail organizations alike.
• There are no restrictions for product types and items that you can sell on the Shopify platform.

Shopify Cons:

• The apps, add-ons, and premium e-commerce themes you add to customize your ecommerce store can significantly bulk up your monthly fees.

You can start building your ecommerce site on Shopify here.

Wix Pros and Cons

Wix Pros:

• Wix has one of the easiest-to-use editing interfaces, with a user-friendly drag-and-drop feature and a choice of over 500 templates for your e-commerce power store.
• Very affordable ecommerce subscription plans start at $20 per month, without any hidden fees, and with all the essential ecommerce features included in the monthly subscription fee.
• Wix offers its customers highly useful plugins and apps, like Online Store by Ecwid, which will add to the functionality of your ecommerce site, tools like abandoned cart e-mailing, and more.

Wix Cons:

• The vast array of templates and customization options of the e-commerce store builder can confuse newbies into overcomplicating their online shops and missing out on the accepted design practices for ecommerce.

You can start your website building on Wix here.

Related: Best Drag and Drop Website Builders in 2023

Ease of Use

The ease of use of an ecommerce or website builder platform is an essential feature to look for when choosing whether Shopify or Wix is the best option for your needs and your skill level, especially if you have little or no experience developing and managing your online shop.

The easier the setup and the management of the online sales are, the lesser time and resources you will need to spend on that, and the more time you can focus on boosting your sales and making money.

For this head-to-head comparison of the Wix stores vs. Shopify e-commerce website builder platform, here are the results of our review of the ease of use of each of the platforms.

For starters, we must mention that the idea of ease of use is key to the Wix website development platform’s policy.

The user interface and editor are among the easiest to use of all platforms we have tested and reviewed.

Even non-tech-savvy users and complete newbies can navigate through the editor and create the e-commerce website of their dreams in a matter of minutes.

The website development platform features drag-and-drop functionality, so future Internet retail owners only need to click on the template or feature for their choice and drag it to the desired position on their website.

This is an excellent feature for the easy development of all types of websites, and it is so easy to add all sorts of features and choose among 500 and more templates can get some newbies a bit carried away. In this case, when creating a trustworthy online store that will attract customers and traffic and stimulate sales, it would have been better if more strict ecommerce structures and templates were available.

So, the fact that Wix offers such an easy development tool with so many options for customization and creativity may get some new online entrepreneurs going in the wrong direction and creating a website that is not functional, confusing, and hard to use.

On the other hand, Shopify offers more than 60 designed and made themes, especially for ecommerce and for selling different types of items and products.

It, too, is very easy to use even by beginners, but thanks to its more structured approach will make the Internet-based store look more professional and be easier to navigate and use.

Shopify is designed to make developing and managing an online shop of any size and type as easy as possible.

There is still an editor that will allow you to customize and tweak some of the theme settings to meet your aesthetics.

Adding the products to your online shop is also more straightforward on Shopify than on Wix too.

So, while Wix is among the easiest web development platforms to use, the more structured approach and e-commerce-based themes of Shopify make the process of developing and running an online store easier.

Wix vs. Shopify – Ease of Use: the verdict

When it comes to ranking Wix ecommerce vs. Shopify e-commerce website builders regarding their ease of use, the winner is Shopify.

Wix is best known for its simplicity to use. Users can edit and customize just about everything on their website. Simply dragging and dropping a feature can lead to creating an online shop that does not comply with the basic principles of ecommerce.

On the other hand, Shopify is a platform specializing in helping businesses with the development and management of their online stores and offers a more standardized and controlled design and editing approach.

Shopify is the best ecommerce platform for building and managing a simple or advanced ecommerce site as easily as possible.

You can start building your Shopify store here.

Template Design and Customizability

When it comes to the templates, design, and customizability features in the Wix vs. Shopify comparison, it is worth mentioning that while both of the platforms offer a wide range of free and of paid templates and themes for sites to sell online, the ones offered by Shopify are specifically designed for ecommerce and for promoting sales, while the themes provided by Wix are more and are suitable for all types of websites.

Shopify offers ten free and 50 paid themes designed to create successful online stores and, more specifically, promote online sales. The paid themes cost up to $180, and independent designers create all of them according to the latest ecommerce practices and cover most industries.

Related: Best Shopify Stores to Inspire Entrepreneurs in 2023

Wix has more than 500 different templates for websites of all types, 57 of which are designed for ecommerce and online shops. The themes offered by Wix are designed to cover just about any industry worldwide.

Related: Wix Ecommerce Review 2023: Is the Online Store Any Good?

The Wix themes for an online store are straightforward to customize and edit via drag and drop so that users can personalize their website design according to their preferences and aesthetics.

One of the cons of the Wix template use is that once you choose and set a certain theme, you can’t switch to another automatically if you want to rebrand or don’t like the settings. At Shopify, this procedure is possible and easily done.

Both the themes provided by Wix and Shopify are mobile-responsive, which is essential given the growing number of people choosing to do their online shopping via a phone or tablet.

Both Shopify versus Wix offer industry-specific themes. Hence, it is very likely that every prospective online entrepreneur will find a theme suitable for their product type and sphere of business.

Related: The Best Website Builder in 2023

Can you make custom edits?

If you have the required skills and the desire further to customize your site’s theme on Wix or Shopify, you can do it via HTML and CSS.

With Wix, you only need to use the Wix Code via the Wix Editor. You need to click Code and then select Developer Tools to access Wix Code, and you can then proceed to customize just about every detail and feature of your website or online shop.

With a Shopify site, you can edit the theme and the features by clicking on the Edit HTML/CSS option on the Admin page, and you can start coding and editing, and customizing your site theme and features.

But suppose you are not skilled in using coding for customizing the themes for your online ecommerce website. In that case, you may opt for the Wix store because it allows for effortless drag-and-drop customization of every webpage section with a few clicks.

If you want a more structured approach and themes designed to optimize sales, you should opt for Shopify as your ecommerce platform if you have to choose between Wix or Shopify.

Wix vs. Shopify – Design: The Verdict

Regarding template design and customizability in the Shopify vs. Wix comparison, Wix is the winner because of its incredibly easy-to-use drag-and-drop editor and the availability of over 500 templates suit.

Shopify has fewer themes, but they have been specifically designed to promote online sales, so Shopify may be a better option for businesses looking to increase their sales rather than having more freedom in customizing the look and features of their online store. 

You can start building your Wix store here.

Sales Features

The sales features are undoubtedly one of the most important factors to keep in mind which platform to use to create and manage your online store.

In this Wix store vs. Shopify store comparison category, Shopify is clearly the leader.

Shopify is among the leading ecommerce platforms with powerful built-in sales features and tools in its subscription plans and an endless number of add-ons and apps at the Shopify App Store, which you can add to your online store.

The store is divided into different categories according to type, as well as those that are new, the trending apps, the staff picks, the apps for sales during the holiday season, the apps for marketing, the apps for managing orders and shipping payments, those for store design, and many more.

Wix is a more general web development platform, but it still does have some pretty impressive ecommerce tools and features.

But here is a more detailed review of what to expect from the sales features of Shopify and Wix:

Product Types

Both Wix and Shopify can be used for selling physical or digital products as well as services.

With Wix, you will need to install a dedicated app for selling services, while the other types of product sales are integrated into the Wix platform.

With Shopify, you will need to use third-party integration if your plan is to sell digital products in your online store. If you want to sell services or physical products, then the features you need to do are built-in the Shopify platform.

Product Presentation

The way your product is presented on your online store is key to selling it successfully to more clients.

A blurry or unsightly photo is less likely to sell a product than a great-looking professional photo.

Here is how the Wix vs. Shopify comparison goes in this category.

Shopify offers its users quite a lot of freedom when choosing how their products will look. The ecommerce platform allows for adding unlimited numbers of products and items in different variants.

But suppose you want to add a video or zoom functionality to your product photos on Shopify for a better user experience. In that case, you will need to install dedicated apps for these features.

On Wix, you can take advantage of the built-in video and zoom functions without buying or installing additional plugins and apps.

Wix also has a relatively new customizable checkout function, allowing you to build the checkout page according to your brand and preferences. This will make a great impression on your customers during the last phase of the ordering and buying process.

Plus, they will be able to safely store their card and payment details in the My Wallet feature on the checkout page, which will likely prompt them to return to your online store for more purchases.

Payment Options

Shopify is a winner when it comes to the payment types accepted. In fact, it takes more than 100 different payment gateways, including PayPal, Google Pay, Apple Pay, Amazon Payments, and many more, so every customer from every area in the world is covered when it comes to payment types.

Shopify also has its own in-house Shopify Payment system, which doesn’t charge any transaction fees whatsoever. The other card-based point of sale payment types has inexpensive processing fees.

Users can also ask their customers for donations to a charity or tips if they want to leave some extra money during checkout on Shopify.

On the other hand, Wix supports fewer payment types but includes all of the most traditional ones like PayPal, Square, or Stripe. It doesn’t allow for the use of digital wallets like Amazon Pay or Apple Pay.

The good news is that Wix doesn’t charge any transaction fees for the payments made.

Shipping Options

Being a specialized ecommerce platform with some of the most powerful ecommerce tools, it comes as no surprise that Shopify has got its users covered no matter what type of shipping and destinations are required.

With Shopify, the online merchants will receive assistance throughout every shipping process, including offering free shipping options or syncing the deliveries with other shipping providers.

The merchants on Shopify can now choose safe and contact-free delivery options, including local delivery, curbside pickup, and more.

So overall, when it comes to shipping, merchants using the Shopify platform are always covered and assisted.

With Wix, the merchants can use the built-in e-commerce tools to track the orders, use dropshipping for deliveries, set added tax rules, and more. But if you plan on using Wix for international sales, you will need to install global shipping payments apps to your online store.

You can also integrate the store with the ShipStation global solution, which helps assist and manage the shipping to customers.

Inventory Management

As you can imagine, Shopify offers a complete package of tools and features needed for proper inventory management to its users.

Merchants can also choose among the hundreds of inventory and other ecommerce apps and tools to upload, keep track of, manage, receive revenue reports, avoid overselling, and navigate easier among the products and items in the inventory.

The inventory management tools offered by Wix are much simpler and more limited. Still, merchants can add multiple products at once, which is excellent news.

Users will need to add apps and plugins if they want to get help with in-depth inventory management, visitor analytics, revenue reports, etc.

Abandoned Cart Recovery

According to ecommerce experts and statistics, the ability to recover lost sales via abandoned cart recovery or others can increase the company’s revenue by over 25%.

Shopify and Wix both support abandoned cart e-mailing as one element of their built-in features. This means that you can automatically contact customers who have left the online start with items in their cart before checkout, and remind them via e-mail about the products.

Tax Settings

Calculating and applying the different types of taxes on products and sales can be a time-consuming and frustrating experience. Thankfully, both Wix and Shopify will assist their users when it comes to the taxes applied.

With Wix, the merchants can enable or disable the taxes, include them in the price of the products, and more. With the help of the Avalara app, the entrepreneurs using Wix can get the taxes calculated and applied automatically in real-time with every sale.

On Shopify, the merchants can also manually or automatically handle most tax calculations and applications.

For Shopify Plus users, the problem with the taxes and their settings will virtually disappear because the subscription plan offers access to the Avalara AvaTax app, which can take care of the calculations and tax filing processes for them.

Wix vs. Shopify – Sales Features: The Verdict

In general, Shopify is a clear winner in the Sales Features in our Wix vs. Shopify for e-commerce challenge. But keep in mind that this depends on what and what kind of volumes you will be selling online.

If you are not planning on growing a huge retail empire but rather want a smaller store with fewer products, then Wix could be the better option for you.

For larger online retailers with ten or more products, we highly recommend using Shopify to build and manage the online store.

You can start building and using your Shopify ecommerce site here.

Marketing Features

Shopify currently has listed over 1,100 different marketing apps on its Shopify app store. These include customer retention, e-mail marketing, sales and discounts, ads and retargeting, marketing analytics, SEO, Social media marketing, content marketing, affiliate programs, product feeds, contests and giveaways, and other marketing apps. So, the ecommerce platform relies mainly on apps for marketing.

On the other hand, Wix has the Wix Ascend Marketing and Customer Management Suite, which is paid separately per month but includes all marketing tools and campaigns in one helpful tool.

It includes SEO tools, social posts, video making, marketing integrations, e-mail campaigns, and more tools, which will help increase your website traffic, close deals, improve your rankings, manage your business and gain and retain customer loyalty.

Here is a more detailed overview of the different marketing features offered by Wix and Shopify:

Social Media Integration

Shopify has a useful feature known as Shopify Multi-Channel Integration, which allows the store owners to connect their online stores with their business or private social network accounts like Instagram, Twitter, Facebook, and global marketplaces like Amazon or eBay.

Wix allows its users to share and sell their products on Instagram by syncing the online store’s product list and information with the social media account.

With nearly 50% of the online consumers starting their search for the desired products and goods on marketplaces like Amazon and eBay, this form of syncing and integrating the platforms is a great way to boost the sales of the ecommerce owners.

You can try out the Shopify Multiple Sales Channels feature for free here.

E-mail Campaigns

On Wix, the Wix Ascend Marketing and Customer Management Suite allows users to manage their entire marketing campaign with one single tool. Users can organize up to three e-mail marketing campaigns per month for free. With a subscription for Ascend, they can take advantage of many more e-mail campaigns and other premium features to attract customers and boost sales.

At Shopify, the users can easily create their e-mail marketing campaigns via the platform’s Admin page. But if you are looking for more flexible and versatile e-mail campaign tools on this platform, you might want to use some useful marketing apps like Privy or Omnisend Email Marketing.

Blogging

As for blogging as a part of your online store marketing campaign, Wix is the clear winner with its easy-to-use blogging feature. But this feature lacks archiving, so if blogging is an essential part of your marketing strategy, then it is recommended that you use a dedicated blogging tool like WordPress.

Shopify lacks any built-in blogging features and tools, social bookmarking, or analytics, so if blogging is the main priority, you should opt for WordPress or other specialized tools for blogging.

SEO

Search Engine Optimization (SEO) is essential for ensuring that your online store, brand, and items appear in top-ranking positions in Google and other search engine rankings.

When it comes to SEO, both Wix and Shopify have features and tools which will make the optimization easier, such as:

• Easy adding and editing the meta descriptions and titles which appear in search results in Google
• Adding of alt text the photos of your products and other images on your online shop, which Google understands and ranks higher
• Customization of the URL slugs or the text which follows the domain name
• Beneficial SEO best practice reminders and prompts

Overall, when SEO tools are compared, Wix has a slight advantage because the platform offers keyword support, which can help rank your site better, while Shopify lacks a keywords suggestion feature.

Related: What is the best website builder for SEO?

Wix vs. Shopify – Marketing Features: The Verdict

In the Wix vs. Shopify ecommerce competition, Wix has a slighter edge over Shopify when it comes to marketing tools and features. The reason is that Wix provides a better holistic marketing tool known as Wix Ascend, while Shopify relies on added apps and tools for marketing in many cases. But without an Ascend subscription, your access to free marketing tools may be limited as well.

You can start building your Wix store here.

App Stores

Shopify has a massive App Store with a current total of 1,426 different apps, including 775 free apps and 651 paid ones. The apps can be sorted into categories, including marketing, site design, finances, reporting, sales and conversion, backend support, finding items, orders and shipping, productivity, places to sell, inventory management, trust and security, and more.

You can also find suitable apps for your needs among the recent top picks, the most popular trending picks, Shopify or third-party apps, and the different collections available on the Shopify App Store.

The Wix App Market also includes some beneficial ecommerce apps which can help your marketing, sales, website design, services, and more. One of the best apps for improving and managing your online store on Wix is the Online Store app by Ecwid.

It will allow you to manage better global shipments and payments, abandoned cart recovery e-mails, e-mail campaigns, and more.

The only downside in a side-by-side comparison is that the ecommerce apps available at the Wix App Market are much fewer than those at the Shopify App Store. 

Wix vs. Shopify – App Stores: The Verdict

The Shopify App Store is a much better option for apps than the Wix App Market because it has a massive range of over 1,420 apps that are ecommerce oriented.

Wix has fewer ecommerce apps, but they are still sufficient for smaller-scale online stores.

You can start building and using your Shopify ecommerce site here.

Monitoring Performance with Analytics

Monitoring your online store’s performance is essential for determining which parts are working and which are not.

Both Shopify and Wix offer access to their users to Google Analytics, which helps determine the customer’s behavior on the site and the improvements that need to be made to boost sales.

Google Analytics is available for subscribers of all Shopify plans, while with Wix, only the users subscribed to ecommerce plans will be provided access to it.

Shopify also offers its built-in analytics tools and features, including stock levels, customer behavior, conversion tracking, and more.

Wix vs. Shopify – Analytics: The Verdict

It is probably pretty obvious from our overview that the winner is Shopify when it comes to the Shopify vs. Wix analytics round. It grants access to Google Analytics and to its own built-in analytics.

On the other hand, Wix offers access to Google analytics only for its subscribers who have upgraded to an ecommerce paid plan and have their own URL domain.

You can start building and using your Shopify store here.

Customer Support

Any online shop owner needs reliable and timely customer tech support to provide its product pages and services to customers at all times without bugs and problems.

Both Shopify and Wix offer e-mail and phone support and social media support and have helpful customer help and support centers with guides, tutorials, and forums.

Shopify offers 24/7 live chat support, which is one feature that Wix lacks. This is essential if you want your web-based shop to be up and running at all times of the day or night, every day, and you can get immediate technical assistance no matter what time it is.

Wix, though, offers help that is integrated directly into its website editor. This will save you the time and hassle of going back and forth to e-mailing, tutorials, forums, and help centers.

The easy-to-use help feature built-in to the editor is straightforward to use. You just need to hover over a problematic area and click on the question mark in the bubble which appears, and you will receive answers and solutions to common problems and questions.

This will allow you to get the most answers while using the editor without the need for phone calls, e-mails, or browsing through forums and tutorials.

Wix also has a useful Help Center, which includes a ton of video tutorials and articles. The Shopify Help Center is a tad clunkier but still includes all the information you will need to build, manage, and troubleshoot your site and any issues you are having.

Wix vs. Shopify – Customer Support: The Verdict

Given its nifty and time-saving built-in help in the editor, Wix is the winner in this round of the Shopify vs. Wix comparison.

Wix also has an easy-to-navigate help center.

On the other hand, Shopify has 24/7 live chat support, which some users prefer to use.

You can start building your Wix store here.

Value for Money

Of course, pricing is almost always a decisive factor when it comes to choosing the best platform for building an online retail site. Here is a comparison of the Wix and Shopify pricing, plans, fees, and value for money.

Wix Pricing

In order to create and run an online shop on Wix, you will need to upgrade to one of Wix Premium Business Plans, which include:

• Business Basic – starting from $23 per month
• Business Unlimited – at $27 per month
• Business VIP – at $49 per month
• Enterprise – customized pricing

The plans come with storage space from 20GB to 50GB and more, a free domain name for a year and $300 in ad vouchers. With the Business VIP plan, you will get priority customer support, and with the Enterprise plan, you will receive VIP support.

Wix provides a 14-day money-back satisfaction guarantee for all of its plans.

Check our comprehensive Wix Pricing Analysis and learn which plan to pick and which to avoid.

Shopify Pricing

The Shopify plans include:

• Basic Shopify – for $29 per month
• Shopify Plan – for $79 per month
• Advanced Shopify Plan – for $299 per month
• Shopify Lite Plan – for only $9 per month
• Shopify Plus Plan – with customizable features and prices

The Shopify Basic plan is suitable for most smaller and medium-sized online stores. It will provide you with unlimited storage and products, multi-channel integration, discount codes, 24/7 live chat support, and more. The more expensive Shopify and Advanced plans include improved reporting and analytics.

You can get a 10% discount for paying upfront for 1 year and a discount of 20% for paying upfront for 2 years.

The platform also offers a 14-day free trial of its plans, as well as the ability to upgrade or downgrade your subscription plan at any time, if needed.

How do they compare?

The basic plans offered by Wix Business and Shopify are similar in price per month, with the Wix Business Unlimited being $23 and the Basic Shopify plan being $29 per month. But if you prepay for a year or two years for the Shopify Basic Plans, you will receive a 10-20% discount.

Both basic plans are excellent for starting an online retail business and starting to sell your products.

Wix vs. Shopify – Value for Money: The Verdict

When the two basic plans are compared, Wix offers a better value for the money because its basic business plan includes hosting, security and encryption, e-commerce tools, enough storage for your products, and sufficient bandwidth to handle 2 million and more visitors every month.

As for the overall pricing, the more expensive plans offered by Shopify are a more suitable option for larger businesses.

You can also try out both services risk-free for 14 days, thanks to the Shopify 14-day free trial and the 14-day money-back guarantee offered by Wix.

What About Alternatives to Wix and Shopify?

As you can see, both Shopify and Wix are excellent options when it comes to building and running your own internet-based store.

But if you still want to look at more alternatives, here are the best Shopify and Wix Alternatives, according to our research:

BigCommerce

Related: BigCommerce vs Shopify (2023) — Which is Best?

Related: BigCommerce Pricing Review 2023 | Is It Worth Your Money?

Squarespace

Related: Detailed Squarespace Review – 2023

Related: Squarespace Pricing – Key Ways to Save Money

 

Square Online

Related: Square Fees & Pricing: The Ultimate Guide

 

Wix vs. Shopify: Overall Winner

As a whole, determining the best online store building platform between Wix and Shopify depends on the type and scale of the online retail business you are running.

Giant companies like Tesla Motors and Budweiser use Shopify.

Smaller and medium-sized online stores and companies will probably feel more comfortable using Wix.

Here is a quick overview of our verdicts for all features which we compared in the Shopify vs. Wix battle:

Ease of Use:

• Wix has one of the easiest to use editors for your online stores, but there is a lack of structure on the backend of the process
• Shopify is also straightforward to use for building and managing an online retail business of any size and type 

Template Design and Customizability:

• Wix has over 500 different excellent templates that are easy to customize, but only 57 are ecommerce oriented
• Shopify offers 60 themes, all of which are designed for ecommerce and for boosting sales

Sales Features:

• Wix allows for selling all types of products and services and has relatively simple sales features and tools
• Shopify allows the sale of all kinds of products and services and has one of the best and most potent ecommerce, analytics, and inventory tools and apps

Marketing Features:

• Wix has excellent marketing tools and features, especially the Wix Ascend suite
• Shopify relies on apps for marketing but has excellent SEO and social media integration features for a more comprehensive web presence

App Stores:

• Wix has much fewer ecommerce apps than Shopify
• Shopify offers over 1,400 ecommerce apps, more than half of which are free

Monitoring Performance with Analytics:

• The paid Wix plans provide access to Google Analytics
• All plans at Shopify offer access to Google Analytics and advanced monitoring performance and analytics tools

Help and Support:

• Wix provides social media, phone and e-mail support, and in-editor help
• Shopify has 24/7 live chat customer support, phone, e-mail, social media support, and a useful help center

Value for Money:

• Wix has affordable paid business plans which will allow small or medium business owners to start their online stores
• Shopify has more expensive advanced plans which are suitable for larger companies, and it comes with a free 14-day trial period

Why Choose Wix instead of Shopify?

• It is more suitable for smaller stores with fewer products
• Allows for endless customizing and creative control
• It has more templates
• It includes better blogging tools and features
• You can build a store completely free

Why Choose Shopify instead of Wix?

• It is one of the most popular ecommerce platforms
• It is suitable for big and growing businesses
• It offers some of the best e-commerce tools and apps on the market
• It has built-in analytical tools
• It supports over 100 payment gateways and has its own payment system

Wix vs. Shopify: FAQs

What’s cheaper, Wix or Shopify?

As for the Wix vs. Shopify comparison regarding the price, the upfront payment for setting up a Wix site is cheaper, and there are no transaction fees. On the other hand, Shopify offers over 100 different payment types and comes with a free 14-day trial period.

Can I code on Shopify and Wix?

Yes, both platforms allow for easy access to the code to customize the templates and themes.

Do Wix and Shopify have a multilingual capacity?

Both platforms allow setting up a store in several different languages as easily as possible and translating text and fixing the SEO in different languages easily.

Do Wix and Shopify have discount functionality?

Shopify and Wix can be used to create discount codes with specific amounts for Wix and percentages off for Shopify.

Can I sell products on Wix?

If you upgrade to a business plan, you can sell all types of product pages and services on Wix, Shopify, and other similar eCommerce website builder platforms.

Which is better for SEO, Wix or Shopify?

Both are great, but Wix also has keyword support and better built-in blogging features.

Are Wix and Shopify themes mobile responsive?

Yes, both Wix and Shopify have templates and themes that are mobile responsive and will look great on a screen of any size.

Read Further: The Best Free Ecommerce Website Builders for 2023