Hire an SEO consultant who has built and sold the kind of sites you want to grow.
I help businesses turn organic search into their most reliable channel for traffic, leads and revenue. Twenty years in, hundreds of clients later, the work still comes down to one thing: doing what actually moves the needle.
An SEO consultant, not an agency middleman.
When you hire me, you work with me. I started in SEO back in 2004, ranking sites for real estate clients in the UK, and went on to build my own agency, Fortune Lords. Along the way I built and sold a mid six-figure business, so I know what it takes to grow an asset, not just chase rankings.
- Grow organic traffic that convertsRankings only matter if they bring the right people. I target the keywords your buyers actually use.
- Fix what is holding your site backMost sites leak traffic through technical and content gaps. I find them and prioritize the fixes that pay off fastest.
- Build authority that lastsEarned links, brand mentions and strong content that survive algorithm updates instead of breaking with them.
- Turn traffic into leads and revenueI optimize the journey from search result to conversion, so growth shows up in your pipeline, not just a dashboard.
The work, in screenshots.
A few examples of what consistent, no-shortcuts SEO looks like in Google Search Console and Google Analytics. Clients are kept anonymous under NDA, but the data is real and unedited.
3.4x organic clicks in six months
Clicks climbed from 2,540 to 8,600 and impressions from 13.2K to 119K, last six months versus the previous six. Average position improved from 7.4 to 5.9.
8.23M impressions on an established site
An already-large site pushed to 8.23M impressions and 38.9K clicks over six months, up from 3.29M impressions and 29K clicks in the prior period.
From a flat line to ~30K monthly views
A new content project taken from a near-zero baseline to roughly 30,000 monthly views inside a single year, almost entirely from organic search.
Organic sessions scaled past 8K / month
Steady month-over-month organic growth that carried total monthly sessions toward 12.5K, with organic search as the clear primary channel.
79.2K clicks at a 9.7% click-through rate
A high-volume site driven to 79,200 organic clicks from 812K impressions, with click-through rate lifted from 8.8% to 9.7% period over period.
29.6% CTR at average position 2.6
Proof that precise intent targeting beats volume: a focused niche site holding an average position of 2.6 and converting almost a third of every impression into a click.
A note on promises: I will never guarantee a number one ranking or a fixed traffic figure, and you should be cautious of anyone who does. What I commit to is sound strategy, honest reporting and consistent execution. The results above are the outcome of that approach.
A clear, audit-first process.
SEO is not magic, and it is not guesswork. It is a sequence of decisions made in the right order. Here is the path most engagements follow.
Audit and diagnosis
A deep audit using Search Console, Analytics, Ahrefs and SEMrush data to find what is helping you, what is hurting you and where the fastest wins are hiding.
Keyword and intent mapping
I identify the terms your customers actually search, group them by intent and map each one to the right page, so every page has a clear job.
Technical foundation
Crawl errors, site speed, indexation, internal linking and structure get fixed so nothing stands between your content and page one.
Content strategy
A publishing roadmap and work with your writers to create content that ranks, answers real questions and pulls qualified prospects in.
Authority and links
A content-led approach that earns relevant brand mentions and links, the kind of authority that holds up through algorithm updates.
Convert and report
I optimize landing pages and conversion paths, then report on what matters in plain language, so you always know where your investment goes.
Do you need an SEO consultant?
It does not matter what stage you are at. What matters is that you are serious about making organic search a real growth channel.
Just starting with SEO
- New or recently redesigned site with little organic visibility.
- Never done SEO, few or no backlinks, ranking far down.
- Still nailing down which keywords and audience to chase.
- Want to build organic search into your main lead channel.
Ready to grow
- You have product-market fit and need to outrank competitors.
- Some traffic, but it is not turning into leads or sales.
- You mostly rank for your own brand name and little else.
- You want stronger content and authority to break onto page one.
Scaling and dominating
- Solid organic traffic already, and you want to accelerate.
- You have a team but need senior strategy to beat a plateau.
- Move keywords from page two to page one and protect them.
- Own your category across classic and AI-powered search.
Consultant vs. agency vs. in-house.
Hiring an independent SEO consultant is one of the most cost-effective ways to access senior expertise.
- You work directly with the expertNo account managers, no junior hand-offs. The person you hire does the thinking and the work.
- Broader, sharper experienceTwenty years across local business, ecommerce, SaaS, media and my own ventures means I have likely seen your situation before.
- Lower cost, more flexibilityNo payroll taxes, benefits or long contracts. Scale up or wind down as your needs change.
- A partner who tells you the truthI challenge weak strategy and flag risks early, rather than just executing a brief.
Two decades of doing the work.
I have been a digital marketing professional for the past 20 years. I got my start in 2004, ranking sites for real estate clients in the UK, and turned that into a full-time career and my own agency, Fortune Lords.
Since then I have provided SEO services for hundreds of happy clients, from small family businesses to global brands, and built several successful businesses online of my own. One of them, an affiliate and advertising blog, I built and sold for a mid six-figure sum on Empire Flippers in about 20 months. Having grown and sold a real asset, I look at your site the way an owner would, not just an optimizer.
These days I focus on what truly moves the needle: high-impact SEO audits and senior consulting. My approach cuts through the noise and pinpoints the critical changes that make a real difference. If you are serious about boosting visibility and outranking your competitors, let’s talk.
What an SEO consultant covers.
Every engagement is scoped to your goals, but these are the areas I work across.
- SEO AuditsFind your fastest, highest-value opportunities.
- SEO StrategyA prioritized roadmap around your goals.
- Technical SEOSpeed, crawlability, indexation, structure.
- Keyword ResearchIntent-led mapping to the right pages.
- Content StrategyRoadmaps that earn rankings and demand.
- Link BuildingEarned, relevant authority, never spam.
- Ecommerce SEOCategory, product and navigation strategy.
- Local SEOMaps, local packs and location pages.
- Conversion OptimizationTurning traffic into leads and sales.
- AI Search VisibilityGetting found in AI Overviews and answer engines.
- MigrationsRedesigns without losing your rankings.
- Fractional SEO LeadSenior direction for your in-house team.
Frequently asked.
How much does it cost to hire you?
Every site and goal is different, so pricing is scoped to the work. As a guide, standalone SEO audits typically start around $1,500, and ongoing consulting engagements generally start at $2,500 to $5,000 per month depending on scope and competitiveness. We agree on the right fit on our call before any commitment.
How long until I see results?
SEO is a compounding investment, not a quick switch. Technical wins can show up within weeks, but meaningful ranking and traffic growth usually builds over three to six months and keeps strengthening from there. Anyone promising big results in days is selling you something to be wary of.
Do you guarantee a number one ranking?
No, and you should avoid anyone who does. Rankings depend on Google’s algorithms, your competition, your budget and your site’s authority, none of which can be guaranteed. What I guarantee is sound strategy, honest reporting and consistent, white-hat execution.
Do you work with my industry or platform?
Across 20 years I have worked with local businesses, ecommerce stores, SaaS startups, media sites and my own ventures, on most major platforms including WordPress, Shopify and custom builds. If I am not the right fit, I will tell you honestly.
Will I work with you or a junior?
You work directly with me. As an independent consultant, the person you hire is the person doing the analysis, the strategy and the work, with full access to ask questions throughout.
Can you work alongside my existing team?
Yes. I often work as an extension of an in-house marketing team or as a fractional SEO lead, setting direction, coaching your people and executing where it helps most.
What do you need from me to get started?
Access to your Google Search Console and Analytics, a sense of your goals and market, and a willingness to act on the priorities we agree. The strategy call is where we figure out if there is a strong fit.
Let’s turn Google into your greatest asset.
Book a complimentary strategy call. We will review your current SEO performance, identify the biggest opportunities and gaps, and map out actionable next steps to grow your rankings, traffic and revenue.