2020 has been the year of drastic changes in every field. The parabola observed in the graph of employment and world economy indicates how individual business has been affected. Since layoffs and wage reduction announcements, more people have sought the Internet to earn sitting at home.
Website statistics and relevant data have shown that social media like Facebook and Google have played a significant role in all the countries and encouraged the audience to display their talents to entertain and gain.
The sudden shift from the physical working institutions to the Internet was like a significant migration from one side to the other but for good. New trends began, opportunities developed, people got engaged, explored their hidden talents, and all these aspects brought new websites into existence.
The digital market gets flooded with new content every day, increasing each website’s competition and the number of competitors. This heavy competition demanded web page optimization using SEO techniques, marketing, and backlinks.
The creative website design was no exception and helped many grow their websites and attract maximum traffic.
If you are one of them, we have some helpful tricks for you in the store. To increase your website traffic and become one of the most visited web pages, apply the tricks listed below and make sure you stay at bay from the prevalent internet scam.
10 Reasons Why Web Design Matters and What are the Critical Website Statistics
Each second, websites are being registered on the World Wide Web, which adds another page to Google’s search results. This fast increment makes it essential for you to optimize your site according to the audience’s needs and fulfill internet users’ requirements all by yourself at home. You also need to apply marketing skills and bring your page to everyone’s notice.
In turn, enhancing your web design by using appropriate tools and relevant content elevates the user experience and opens the door for advertising opportunities for the services provided by you. The more attractive you will make it, the more traffic you will get.
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The Internet has become the best business platform, and listed below are a few stats regarding web designing that will enhance your business and marketing. Now that you have tracked your market share using SimilarWeb, without any further ado, let’s check the list of website statistics and put it into work to design the best website.
94% of First Impressions Relate to the Web Design of Your Site
It is said that the first impression formed by a person is his final perception. The first thing that he observes by landing on your business page is its alluring design. Either he gets impressed by it or leaves with a not-so-good impression.
The entire play comprises only 50 milliseconds; either you impress your website visitors and tempt them to keep coming back or lose them forever. The look of your website is what catches the attention when anyone finds your page. It is paramount that you design it pleasingly so that the audience forms a positive opinion about your page.
How to Put it Into Work?
Designing your web page requires effort. Make it visually appealing so that the audience gets engaged and forms a positive impression. You can create the site all by yourself or ask for help from professional designers to optimize your page’s look and appeal to your audience. Try to give some insights into your brand, elevate its look and make it user-friendly to get more traffic.
Design Helps to Get Credibility
The Internet is filled with numerous people, and it is categorized into two teams, the first who are genuine with good intentions, and the other filled with the bad guys. Winning the trust of your audience is quite challenging, with so many scams doing the rounds.
To make your visitors trust you and know that you are a genuine online service provider, invest your efforts, money, and time on apt tools to design a beautiful and trustworthy World Wide Web site.
The design of any landing page or site creates the maximum impact on everyone, and so it should be designed in the best possible way. If you don’t make it look attractive, you will lose your customers and deter the traffic from getting engaged in your web page.
How to put it into work?
Make use of high-quality designing tools to compose your ideas and draft them to see how your website looks. Use the right colors, graphics, visually appealing elements all blended with a perfect layout.
To ensure that your website is secure, get an SSL or HTTPS certificate. This certification will enable the users to get a hassle-free shopping experience and browse through your site safely.
89% of Consumers Shop from the Previous Site’s Competitor After Having a Poor Experience
After forming a positive impression on your visitors, the next step involves retaining them and providing a fantastic user experience. You want visitors from different countries to come back again and get what they want.
If your web page is attractive, but the services are inappropriate and hinder the users from browsing smoothly and getting the information, it is of no use. If the audience doesn’t get what it needs, it will lose interest and never return to the same source.
You should focus on the level of experience your users are getting out of your website. If you do not improve it, you will lose your existing position and give way to your contenders to leap.
The investment that you make, you get the double amount in return. In 2021, where the Internet is the blooming work platform, you need to optimize your web page to become attractive and functional to be the best.
How to Put it Into Work?
To provide a better experience to your users, you should emphasize more on the features they find. These features will help you stand out from others. Include everything that made the internet users land on your website.
Become the source of relevant information and gather huge traffic. Also, place relevant visuals in between the matter to give the user’s eyes some rest.
The point of these metrics is to make your website more user-friendly so that the visitor can make the most out of your data sources and leave gaining something instead of wasting time.
Mobile-Friendly Websites Observe 74% More Visitors
Facts and data reveal that if your website is mobile-friendly, then you will expect more traffic on your sites than the sites that open only on desktops. The main reason being the accessibility and mobiles are more accessible than computers.
In the website stats 2021, the focus is more on building mobile-friendly sites to make the most out of advancing technology and increase search traffic.
If you ask the experts and see the analysis report, you will find that Google ranks the pages based on mobile-friendliness. To rank higher in the search list, build your sites that look good on the mobile, provide easy access to the user, and sell your products conveniently.
How to put it into use?
To put these stats for 2021 into use, the critical step is to put all your efforts into designing a site compatible with the devices used by the people. To get the top benefits out of your website, ensure that you incorporate the call to action (CTA) buttons.
These buttons help the visitor to reach you immediately for a search query. A mobile-friendly site leads to any other website and works efficiently as it is easy to access. Use the appropriate tools and competently design your websites to set an example.
73% of the Companies Stand out From Others Due to the Design of Their Sites
Out of the many ways that the flourishing websites in this industry own to stand out from others, one invests more time and money in designing their websites. Data estimates show that 73% of the companies use the best designing tool to give their websites a unique look and attractive touch to attract massive traffic. Using these stats, they differentiate themselves from others competing in the same business.
This statistic is the most essential of all as it focuses more on opting for a customized web page than any other available template. For example, if there are a few templates and all the websites use them, they won’t be different.
But if you customize your template and add other elements, it will appear differently and attract more traffic. Applying this statistic in your sites leads you ahead of your contenders and helps you bag the first position.
How to put it into use?
To make your brand name famous and leave a mark on your customers, you need to customize your sites to look entirely different. Design it such that it reflects your brand and its specialties. This websites’ stat will enable you to reach a wide number of people in less time.
66% of People Prefer Beautifully Designed Websites
A clear, spotless site is easier to look at and use. This web design attracts a vast audience because they get the desired information effortlessly and save time. This beautiful layout leaves a mark on us and helps us stay engaged. It is less eye tiring and easy to browse. If your websites are attractive and clearly designed, you will likely get a good ranking on the world wide web.
Even if your site is loaded with vital information on different topics, news from all around the world, etc., still doesn’t look appealing, your efforts made on the content will be a waste. To attract the traffic, you need to work on the visuals as that is the first thing that is noticed when a site opens. Your user needs visual effects, and you need to fulfill his need first and then look after the other requirements.
How to put it into use?
Graphics, pictures, images, videos are some of the examples that will help you create a visually stimulating webpage. You should also have a good color taste, which also aids in enhancing your site’s look and the growth of your brand’s name.
$2.6 Billion Loss in Annual Revenue is Noticed Due to The Slow-Loading Websites
The question is, why slow loading websites lose a vast amount of revenue? Let us take an example of a vendor who works very slowly and takes your orders late. Would you stay at that shop or leave to another shop where the vendors respond faster? You will opt for the second choice.
Similarly, the audience doesn’t prefer slow-loading web pages and looks out for another site. This reduces the revenue and results in a loss. So, to get massive traffic on your webpage, make sure that you work on it and make it load the information faster.
If your website works slow, your contenders will lead and fetch all your customers to their site. This shift will reduce your revenue and increase their customers and revenue. If you increase your page’s speed compared to those at a fast pace, you will attract visitors and grow your revenue.
How to Put it Into Use?
Google Pagespeed tool enables you to check the speed of your webpage and succeed. This analysis will also help you to figure out if you are doing well or need to improve. To upgrade the level of your webpage, ensure that you increase its speed to meet the requirements.
Pages With Videos are Very Engaging
If you incorporate videos in your content, you will get many visitors every day who spend 88% extra time on your websites than the others without them. Including a video also enhances the visual appeal of your page and helps the visitors understand things better.
To cut the texts and keep your audience engaged, you should incorporate videos in the middle. This stat keeps them entertained for long, and they spend time on your website instead of getting bored and leaving it. Incorporating videos is the best method that helps you stay among the significant traffic sources and garner visitors.
How to use it?
You should search for your article’s areas to include a video to define the terms or any complex data. Videos help in making your websites user-friendly and easy to understand.
Personalized Content Tempts the Consumer to Make Unplanned Purchases
The article that you include on your webpage is the remaining part that helps complete the entire puzzle after you have a well-designed website. Marketing statistics reveal data that if you create consumer-centered content, it will substantially impact the visitor’s mind and may even manipulate him to make an unplanned purchase, thus increasing your earnings.
To attract visitors and make them buy products from your site, you need to create a blog post that influences them profoundly.
How to use it?
The best method is to survey the market and register the requirements of the population. Then create high-quality articles on it to Influence them emotionally so that they get tempted and purchase those items from your site. Use marketing skills and hire an experienced blogger to write articles for you.
83% of Consumers Expect a Page to Load in 3 Seconds or Less
To expand your company across the country, you need to enhance your page’s speed. With consumers expecting the loading time to be 3 seconds or less and spending an average time of merely 37 seconds on your article, you need to be very quick with the rate at which your website loads.
You can use different ways and sources or employ your team to make your webpage faster to attract massive traffic. Faster pages will enable your consumer to access the information quickly and stay engaged in your page for a long time. These website stats also enhance the experience of the visitors.
How to use it?
Experiment with the lengths and style of your articles and observe the interest of your visitors. You can use both long and short articles on your site, but they should be easy to read and understand.