37 Tools For A Complete Website Audit and Niche Research

Niche Research

• Adwords Keyword Planner – Where it all starts. More information about How to use Keyword Planner can be found on the Google support section.
• Google Trends – Explore Google trending search topics.
• Semrush – Сompetitive Research and Business Intelligence Software.
• SEOprofiler.com  is a cool online SEO software with backlink analysis, AdWords analysis, competitive intelligence, website optimization, keyword research and much more.
• Similarweb – Advanced Competitive Intelligence Tool. See any website’s traffic sources & uncover their online marketing strategies.
• Serpiq.com – Ready to use the most powerful keyword research tool on the market? Free trail for 7 days.
• Quantcast.com – Search sites for demographic and traffic stats.
• Compete – Digital Marketing Optimization Solutions. Optimize your digital marketing, business development, media planning and competitive strategy with Compete’s online consumer behavior insights.
• Keywordspy.com – Spy on your competitors. Profit from their success.
• Sitealerts.com – Instant insights on any website. Referring Sites, Organic Keywords, Marketing Grade, Related Sites, Traffic Sources, Social Referrers, Technology.
• Ubersuggest.org – Get keyword ideas with Ubersuggest the free keyword suggestion tool that makes good use of different suggest services.

On-Page SEO Audit

• Quicksprout Website Analyzer – On-page SEO, Social Media and Competitors Analysis. Complete Website Audit.
• Webrankpage.com – In-Page Analysis, Social Insights, Link Analysis, Security Analysis.

Link Profile Check

• Majesticseo.com – Link intelligence tools for SEO and Internet PR and Marketing.
• Ahrefs.com – Huge index of links, data updates every 15 minutes, friendly interface and rich data analysis.
• Оpensiteexplorer.org – Open Site Explorer is Moz’s Search Engine for Links. Perform competitive link research, explore backlinks, anchor text, and more for free.
• Openlinkprofiler.org – Get an in-depth analysis of the freshest live backlinks for free.

Content Audit

• Claritygrader.com – Is your web content clear and consistent? Get your free web content report and a 7-day FREE trial.
• Copyscape.com – A Plagiarism Copyscape is a professional solution for plagiarism detection.
• Wordcounter.net – Wordcounter is a word count and a character count tool.
• Plagium.com – Plagiarism Checker and Plagiarism Tracker.
• Readability-score.com – check your website’s readability score.

Social Media Audit

• Followerwonk.com – Followerwonk provides a deep analysis of Twitter users. You can get very important insights about your competitor’s activity.
• Likealyzer.com – Likealyzer analyze and monitor your Facebook Pages.
• Twitteraudit.com – Twitter Audit | How many of your followers are real?
• Tweetstats.com – Graph your Twitter Stats including tweets per hour, month, and timeline.
• Google+ Brand Page Audit – Plus Business Brand Page Free Audit Tool by SteadyDemand.com
• Social Media Platforms – Which ones resonate with my target audience. Define your target market.
• Klout.com – manage all social account at one place. A nice Google Chrome extension available.
• Bufferapp.com – Buffer makes it super easy to share any page you’re reading.

Technical

• Gtmetrix – Website Speed and Performance Optimization.
• Google PageSpeed Insights – Evaluate the performance of web pages and get suggestions on how to improve them.
• Pingdom.com – Speed Test, DNS Health Ping and Traceroute.