37 Tools For A Complete Website Audit and Niche Research

Niche Research

  • Adwords Keyword Planner – Where it all starts. More information about How to use Keyword Planner can be found on the Google support section.
  • Google Trends – Explore Google trending search topics.
  • Semrush – Сompetitive Research and Business Intelligence Software.
  • SEOprofiler.com  is a cool online SEO software with backlink analysis, AdWords analysis, competitive intelligence, website optimization, keyword research and much more.
  • Similarweb – Advanced Competitive Intelligence Tool. See any website’s traffic sources & uncover their online marketing strategies.
  • Serpiq.com – Ready to use the most powerful keyword research tool on the market? Free trail for 7 days.
  • Quantcast.com – Search sites for demographic and traffic stats.
  • Compete – Digital Marketing Optimization Solutions. Optimize your digital marketing, business development, media planning and competitive strategy with Compete’s online consumer behavior insights.
  • Keywordspy.com – Spy on your competitors. Profit from their success.
  • Sitealerts.com – Instant insights on any website. Referring Sites, Organic Keywords, Marketing Grade, Related Sites, Traffic Sources, Social Referrers, Technology.
  • Ubersuggest.org – Get keyword ideas with Ubersuggest the free keyword suggestion tool that makes good use of different suggest services.

On-Page SEO Audit

  • Quicksprout Website Analyzer – On-page SEO, Social Media and Competitors Analysis. Complete Website Audit.
  • Webrankpage.com – In-Page Analysis, Social Insights, Link Analysis, Security Analysis.

Link Profile Check

  • Majesticseo.com – Link intelligence tools for SEO and Internet PR and Marketing.
  • Ahrefs.com – Huge index of links, data updates every 15 minutes, friendly interface and rich data analysis.
  • Оpensiteexplorer.org – Open Site Explorer is Moz’s Search Engine for Links. Perform competitive link research, explore backlinks, anchor text, and more for free.
  • Openlinkprofiler.org – Get an in-depth analysis of the freshest live backlinks for free.

Content Audit

  • Claritygrader.com – Is your web content clear and consistent? Get your free web content report and a 7-day FREE trial.
  • Copyscape.com – A Plagiarism Copyscape is a professional solution for plagiarism detection.
  • Wordcounter.net – Wordcounter is a word count and a character count tool.
  • Plagium.com – Plagiarism Checker and Plagiarism Tracker.
  • Readability-score.com – check your website’s readability score.

Social Media Audit

  • Followerwonk.com – Followerwonk provides a deep analysis of Twitter users. You can get very important insights about your competitor’s activity.
  • Likealyzer.com – Likealyzer analyze and monitor your Facebook Pages.
  • Twitteraudit.com – Twitter Audit | How many of your followers are real?
  • Tweetstats.com – Graph your Twitter Stats including tweets per hour, month, and timeline.
  • Google+ Brand Page Audit – Plus Business Brand Page Free Audit Tool by SteadyDemand.com
  • Social Media Platforms – Which ones resonate with my target audience. Define your target market.
  • Klout.com – manage all social account at one place. A nice Google Chrome extension available.
  • Bufferapp.com – Buffer makes it super easy to share any page you’re reading.


  • Gtmetrix – Website Speed and Performance Optimization.
  • Google PageSpeed Insights – Evaluate the performance of web pages and get suggestions on how to improve them.
  • Pingdom.com – Speed Test, DNS Health Ping and Traceroute.

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