Magento vs Shopify 2022: Which Is the Absolute Best?

magento vs shopify

Can’t choose between Magento or Shopify? You aren’t the only one. These companies are today two of the most powerful e-commerce platforms.

Shopify is a hosted easy to use remedy for creating online stores. You charge per month transaction fees and can aid both newly formed and elevated businesses.

Magento is an open-source platform that is free to download. However, you would be required to charge for host service, safety, and additions. It’s a robust system, but you’re going to figure it tough to accomplish your eCommerce platform’s objectives without realizing how to do coding.

It is entirely appropriate for enterprise-level companies with design teams of their own. How are we supposed to understand what’s better for one’s online stores? Which are the best eCommerce platforms for beginners?

Standard as the other sponsored best eCommerce platforms, Shopify offers to remove the burden of handling the analytical side of issues. Established in 2004, Shopify Development Team has formed the item out of individual need and is now empowering more than one hundred business activities. It’s a connector platform with 24/7 customer support. And its customer interface enables it to become a perfect user experience for customers as well.

Shopify is a hosted, fully prepared remedy that facilitates appropriate plans for startups and established companies alike. If you’re a startup, the basic model of Shopify is perfect. It has ease of use and provides you with a business experience, but it isn’t free, like Magento. Shopify has a basic Shopify and an advanced version customized based on organizational needs for the best user experience.

Magento, among Adobe products, was established in 2008 and is a PHP operating framework that contributes about 30% of eCommerce platforms. Developed as a fully accessible product, Magento is a continuing outstanding achievement for its increasing society of contributors.

Magento receives 50 percent (approximately) of coding from a thriving community, which is impressive. Extra remarkable is how business is designed to enable it to occur. The most significant feature of Magento’s growth lies in the options for personalization. Developers who have a passion for creative content thinking can do a great deal with Magento to give a customer satisfaction experience unique.

Magento is a customized answer that could be used by startup companies and businesses alike. If you’re a startup, Magento’s accessible plan is best. If a medium or large company, Magento ECommerce business, and Commerce Cloud – these are some other feasible choices.

Shopify -Pros and Cons

Start a Business Shopify


  • Multimedia sales channels: Sell services and products on Instagram, Facebook, Amazon, and eBay
  • Service charges: It is the only framework to implement its expenses until you utilize Shopify Payments.
  • 70+ mobile functional aspects: 10 free choices, plus 64 exclusive options beginning at $140
  • Application store: A wide variety of applications to enhance the functions of your website.
  • Quick and efficient updates, enacted automatically
  • Easy installation, quick time to launch
  • High in reliability and safety
  • Advanced analytical capabilities are available. For example, in-depth stats for shopping cart abandoned cart.


  • Transaction expenses: Only tool to impose your own costs, except if you choose Shopify Payments
  • Charge of application it’s simple to get taken away by deploying a lot of funded apps
  • Lack of control of your store
  • No hosting to your server
  • Retail migration is a lengthy task
  • The implementation of customization options is confusing

Magento-Pros and Cons

eCommerce Platforms Magento


  • Large consumer community: The Magento Forum has a complete response for almost everything.
  • Very adaptable platform: It is limitless as to how to develop your business, as you understand coding
  • Optimal for medium and large enterprises: A developed platform appropriate for companies with one’s own web design team or with cash to utilize on employing a designer.
  • Intuitive search interface for users
  • A multitude of payment methods
  • Offers almost 1500 add-ons and extensions
  • Can handle large traffic coming
  • Implementation of the good of customization


  • Not beginner-friendly: You’ll have to know how to do coding, and the app utilizes web developer terminology that isn’t quite for newcomers.
  • Not simple to download: With the exception of other open software, it’s tough to obtain a hosting provider that supports Magento.
  • Security depends on configuration levels.
  • As there are a number of heritage versions, the paperwork is extensive.
  • Appropriate for large businesses only

Also, check our comprehensive comparison between Magento and WooCommerce, and find out which eCommerce platform is superior.

Easy to use

Selecting a framework that is too difficult to utilize will make it difficult for you to generate an eCommerce business store you wish, which could damage your identity. Shopify is much more uncomplicated to operate than Magento. Shopify is a quick, drag-drop website builder, which implies that you can easily customize your store by relocating items around the pages exactly as you prefer.

Shopify is beneficial for customers of all technological skills, while Magento is really for designers only. With Magento, the learning curve is relatively high in comparison to Shopify. You need to interpret the jargon and utilize code to develop an entire store or employ a web designer for you. Magento users should also have the skills to obtain the community-based code.

Magento is really not that customer-friendly when it is about managing the Magento Content Management System (CMS). But the great thing is a designer’s freedom to explore and implement their creative content thinking. Magento continues to support a thriving community of Magento designers from all over the globe and a practical help center that provides all-time assistance to less to concern about, and the Shopify application is the use of use and benefits – anti-tech members of the organization. The “drag and drop” comfort of the system helps make it a piece of cake to create an online store, whatever it may be – B2C or B2B.

You can customize the store, add or delete products, or even establish payment options. The most significant feature is the 24/7 support via live chat, phone, and email assistance.

Related content: The Best Website Builders in 2023

Magento vs. Shopify Final Verdict: Ease of use

Thus, Shopify is more straightforward to apply than Magento is. Magento is much more flexible than Shopify because it allows you to customize your store just as you like, but its ease of using it overall makes it difficult for other consumers to construct a store.


The concept of your web retail is what your customers will perceive whenever they land on your website. With this in view, you have to cautiously pick your template to start making a great appearance and encourage trust. Shopify provides ten free and 64 exclusive themes, each costing around $140 to $180, which is quite affordable in comparison to the average themes available on Magento.

Shopify Ecommerce Website Templates

Related: Best Shopify Stores to Inspire Entrepreneurs in 2022

All Shopify themes are mobile-friendly- they look fantastic when they’re shown on a phone or tablet. This is relevant as 80% of mobile phone users make online store orders every 6 months. When you select your Shopify theme, you could go insane with personalization by introducing a new page, shifting the color palette, relocating and reformatting elements, incorporating social media, and so on. You could even do every one of all these without touching the coding line.

Magento offers ready-made themes that do not necessitate any customization of codes and personalized themes that involve the abilities of a skilled designer.

Magento Themes

The estimated price of a fully prepared theme is $100, whereas custom concepts can charge you anywhere from $600- $25,000 thousand dollars. Custom themes are, of course, only appropriate for big enterprises with massive budgets.

Magento vs. Shopify Final Verdict: Themes

At last, Shopify has a comprehensive and affordable variety of themes than Magento does. You don’t have to use coding to customize Shopify themes, which renders its ease of use for people to personalize their chosen template to your company’s requirements.

Tools for sales

Go to the top of it-Best eCommerce platforms with sales tools get along shoulder to shoulder. You don’t have access to one ignoring the others. Well, let’s understand what Magento and Shopify are all under their hood.

Here are some of the great attributes of Shopify that allow you to purchase goods and earn money.

Shopify Ecommerce Features
  • Deserted cart restoration: Restore ultimately lost sales by mailing instant emails to clients who left the website before finalizing their buy.
  • Selling Digital Goods
  • Joint ventures with USPS, USP, DHL Express, Canada Post: These protect you from the trouble of discovering your own delivery company.
  • Multichannel sales: Advertise as an integrated feature on Amazon, Instagram, Facebook, etc.

One could be really fascinated with Magento’s inventory system, which also includes excellently constructed functionalities like bulk brand import from database, various products variation, gross profit reports, and visitor arrivals count.

Designers often love Magento’s marketing tool:

  • Multichannel sales choices: Download extensions to incorporate your store with Instagram, Facebook, and eBay.
  • Personalization checkout: Develop a genuinely customized checkout for one’s web retail.
  • Regain Deserted Cart
  • Predefine percentage and fix rate discount

Magento vs. Shopify Final Verdict: Tools for sales

Shopify has an excellent array of marketing tools than Magento. Shopify is best, providing a lot of built tools like multichannel sales – just available through the installation of costly Magento attachments.

Marketing Functions

Accessing useful advertising tools helps businesses attract new clients and improve sales. Shopify gives excellent advertising tools, such as the capacity to operate marketing emails via third-party interfaces with Klaviyo, Segundo, Constant Contact, etc. You can also promote and purchase on Instagram, Facebook, and Pinterest. We also adore Shopify’s capacity to assist multiple languages webpages, offering to help you to advertise brands in various dialects.

Magento focuses on its Global market in the back end for the volume of sales promotion. For example, you will have to download additions, like Remarkety, to operate email campaigns. Additionally, you’re likely to depend on the abilities of a web developer to incorporate your marketing tools if you’re looking for truly customized attributes. At the same time, Shopify offers a lot of constructed promotional tools to assist your store scale.

Magento vs. Shopify Final Verdict: Marketing Functions

Shopify is going to dominate this one. Both Shopify and Magento rely on their corresponding app marketplace for vital marketing characteristics, such as the capacity to generate mail campaigns. Still, Shopify allows you to promote on social networks as an integrated feature.

Applications and add-ons

Putting additional usability to your web retail is really essential, mainly if the built-in characteristics of the technologies are not enough for e-commerce needs. Both Shopify and Magento make it easy for you to download apps and add-ons. But which is the smarter move?

Shopify’s store includes around 1,200 free and exclusive apps for business sectors like online store marketing, transporting, advertising, etc.

Here are some of the Shopify Apps that you may like.

  • Trust Hero: Displays online store security stickers to allow developers to finalize their sales. Around 15% of deserted carts are because of payment security issues?
  • MailChimp: Incorporate email marketing and your store and increase your sales.
  • Track: Likely to cost $4 per month, using this app will instantly send one’s clients notifications to the location of their deliveries.
  • Analytics Buddy: Brings all one’s data from Google Analytics into the Shopify dashboard, supplying valuable insights.

Magento Marketplace has more than 5,000 additions to select from, of which 1,970 are available for free. 10% of choices are expected to cost roughly $30, whereas other branches can cost $2,000. For instance, it costs $199 to incorporate your online store with Social media, which is available free on Shopify.

Prices will differ based on the growth group that formed them and if you will require professional assistance installing them.

Some of the brilliant Magento apps involve:

  • Amasty Multiple Vouchers: Brings custom discount coupons and implement numerous vouchers to a single order, assisting the consumer in feeling valuable and enabling repeat sales.
  • Remarkety: Incorporate email marketing, and social media feeds into your retail.
  • Banner Slider: Add custom link posters to generate an additional source of income for the store.
  • Item Pre-Order: Send messages to the clients automatically when fresh products are made available to analyze the requirement for your newest release.

Magento vs. Shopify Final Verdict: Applications

Hence, the Shopify App Market is simpler to employ and provides extra refined apps than Magento. While Magento has more additions to give than Shopify, it requires coding skills to download, and you face the danger of adding a semi addition as anyone is permitted to develop them.

Short on budget? Check our list for the best free website builders for 2022

Payment and Transaction Fees

Payment devices allow your online store to accept payments online. Fortunately, both Magento and Shopify make it easy to attach your store to a payment processor in a single click. But in which system there are their best offerings?

Shopify has its own payment service, Shopify Payments, which charges nil transactions aside from regular card processing charges. Using Shopify, you will be only charged for every transaction fee enforced by card payment processors and not Shopify – meaning that the overhead expenses will be waived. Shopify embraces around 100 payment gateways, which all arrive with transaction fees inflicted by Shopify, except for Shopify Payments. These gateways are PayPal, Amazon Pay, Apple Pay, and Stripe.

Magento promotes more than 150 payment gateways, but most of them target large companies, such as WorldPay. To incorporate one’s store with far more popular payment processors like Square or Stripe, you just have to download them from the market. Magento sells directly to Amazon, even as utilizing your own Magento inventory. This is pretty nifty, enabling you to achieve many more clients through the Amazon market.

Magento Free Software version of the app comes free of cost (excludes hosting, add-ons, themes, domain name, and SSL certificate). There is not any fixed price for both versions, as it relies on how one chooses to personalize their store. For an accurate figure, please contact Magento to develop companies with success in creating customized Magento- eCommerce platforms solutions.

Shopify comes with a 14-day period for free use, which is subject to a fee if extended. – It is a plug-play quick fix where the externalities of offshoring or in-house leadership of designers are not required. The price varies from strategy to package.

Magento vs Shopify Final Verdict: Payment and Fees

Magento has more robust payment service options than Shopify. Shopify has lesser payment gateway choices and enforces its very own transaction costs unless you are using their own alternative- Shopify Payments, which may be very restrictive.

SEO (Search Engine Optimization)

SEO allows one to increase the number of visitors to your homepage from search engines, which implies extra potential customers and more cash. Magento excels in SEO and brings a lot of SEO guidelines to assist you to begin. You could even modify alt tags and customize URLs to aid search engine consumers in discovering your websites more quickly. These are in-built features.

Shopify is much dependent on SEO applications. You can modify title tags and image alt, but you will have to browse the application store for most of the SEO tricks.

Related: Here are The Best Website Builders for SEO

Magento vs. Shopify Final Verdict: SEO

Magento corners Shopify in SEO. It consists of a wider variety of constructed SEO features, like SEO cues and customizes URLs. With Shopify, you will have to search and download apps for numerous SEO needs.

Seo Tip: Anchor Text – [The Full Guide 2022]

Customer Support

The more comfortable you can resolve problems with your web retail, the earlier you could get home marketing customers. That’s why some boxes need to be checked for assistance and additional services for chosen platforms. Luckily, Magento and Shopify are sure to tick a lot.

Shopify assistance and support offerings are

  • 24/7 telephone support
  • Support for social media
  • 24/7 support for live chat
  • Forum of the Community
  • Support for email
  • Help Center to assist
  • Tutorials for video
  • Advanced support for specialists

As a client platform, Magento has excellent user directs that take users via the online store building process. They can direct you and are packed with useful data from other Magento designers. While users don’t have entry to dedicated support through Magento, you have to access the SiteGround team. Magento and SiteGround are a source of assistance and understanding.

Magento vs. Shopify Final Verdict: Support

Magento is going to win. It is targeted at skilled web designers, which implies that the quality of its instruction manuals is incredibly high. You’ll have entry to the tremendous support of SiteGround. On the other side, Shopify has excellent customer service but cannot match SiteGround and Magento.


The primary difference is that Shopify is a host platform, whereas Magento is self-hosting. The host platforms, like Shopify, keep track of all hosting concerns. All hosting expenses are in the monthly package, with no additional effort and expense needed from your side. Magento is now free to download, but you will have to have pay for hosting services, safety, additions, and domain.

Shopify has three main pricing plans to select from, with fixed monthly rates. There are 3 plans available with different features.

Shopify Pricing online store
  • Basic Shopify: Here, you have to spend $29 per month, and you will get all the basic features to kickstart your new business.
  • Shopify: Here, you will be spending $79 per month, and you will get everything to fuel your ongoing business
  • Advanced Shopify: In this plan, you will be charged $299 per month and you can have all the advanced tools required to scale your business.

On the other hand, the total cost of Magento will rely on distinct factors. You have to charge for the web host for using Magento.

It is important to note that Magento intends to offer a Magento Commerce Pro plan directed at enterprise-shape companies. The price plan is tailored to every business. There is a Magento Commerce Starter plan also where you will spend $1600 per month. In this starter plan, you will be getting all the features to fuel your business and mark a dent in the market.

You could perhaps want to invest a few thousand bucks per month in the Magento store. However, don’t ignore that Magento is targeted at large companies that have considerable funds to set up and are expected to increase rapidly.

Magento vs. Shopify Final Verdict: Prices

Shopify and Magento offer various pricing models because they are two vastly distinct platforms. Magento is one among open platforms, implying that expenses will depend entirely on requirements. At the same time, Shopify consists of fixed-price plans that may seem affordable, but users need to pay for app stores and themes.

International Trade

When you select Magento Development Platforms, you would have an advantage—only one Magento supports multiple eCommerce websites, dialects, local payment options, and international shipping suppliers.

Becoming an accessible solution and needing a population forum, developers can ask for assistance anywhere at and at any moment, regardless of geographical limitations. Magento utilization statistics show substantial growth at global levels.

Although charged, Shopify has yet to provide multi-language assistance, money support, or even localized payment services. Shopify has a significant market in America and continues to expand in a particular market with no or little help in the globalized market. Thus, the Shopify utilization graph shows lower growth.


For those trying to run their e-commerce platforms on Magento, mobility from Magento 1 to Magento 2( updated version) become a precondition as Magento expired its assistance of Magento 1 in June 2020.

The characteristics and extensions presented by Magento 2 are worthwhile, like improved product catalogs, structure improvements, and simplified methods to general admin operations. Many platforms already have made the major shift to start making the most out of the opportunities. Migration includes a one-time cost and will contribute to improved ROIs.

Shopify has presented a newer model of the eCommerce website that is best for companies that have outlived the simple version of Shopify and therefore are hitting it big on the industry, i.e., their total profit equals that of Shopify.

Wrap Up- Magento vs. Shopify

The main differences and similarities between Magento and Shopify are quite clear. Now that one can understand which system is right, Shopify is much more customer-friendly than Magento. You can get going online quicker and have a support team near at hand.

Magento is much more of a project than that. It takes some time and technical expertise to put your ideas into life.

You must use Shopify if you want the following things.

  • You would like to have a store and running as fast as possible
  • You used an e-commerce website builder (like Wix or Squarespace ), but you wish to turn to a thing more strong.
  • You’re just beginning in e-commerce but hoping to develop totally new e-commerce business.
  • You would like the comfort of the complete payment and need a support team on arms.

You’re supposed to be using Magento if you fit in the following aspects.

  • You know your way of coding and want to have online retail for your large and medium company.
  • You want to complete artistic input through codes.
  • You have a worldwide audience and international ambition.
  • You’re striving to cause a giant company with a high income, and you’re ready to invest a lot of time in layout.

During the COVID-19 unpredictable situation, businesses are focused on moving from brick to online shops. Both platforms vary on different parameters, making it essential to analyze them before actually setting the framework for your online business. Before taking your decision, consider factors:

  • What’s the budget?
  • What is the magnitude of the online retail and the correlating company need to pay?
  • Do you even have the availability of a developer, or do you want an easy solution?
  • What stage of personalization do you want?
  • What’s the perception for your eCommerce website in the generations to follow?

You can even seek assistance from Shopify and Magento certified companies to evaluate your specifications. The experts can help users to keep coming up with the best options.

This asserts our Shopify vs. Magento Struggle. No matter which site you consider a deserving candidate for your company, be sure you’re planning to establish online retail to be appreciative of.

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