For years, marketers have debated whether showing up in AI-generated answers actually does anything. Is it a vanity metric, or does it move the needle on real business outcomes like traffic, brand preference, and conversions? Similarweb just published one of the first data-backed answers to that question. Their new study, “The Downstream Impact of AI … Read more
Google Must Give Notice Before Significant Ranking Changes The UK’s Competition and Markets Authority (CMA) has issued binding conduct requirements forcing Google to rank search results fairly, increase transparency, and, for the first time, give advance notice before making significant changes to its ranking systems. What Just Happened On June 17, 2026, the UK’s Competition … Read more
Google has opened a new door inside Search. For years, publishers, creators, journalists, and brands had to build visibility across fragmented channels: websites, YouTube, Instagram, X, TikTok, newsletters, Google News, Discover, and traditional organic search. Each platform had its own profile, its own algorithm, and its own audience relationship. Now Google is bringing part of … Read more
The short version: Google’s May core update finished rolling out on June 2, after nearly 12 days. SEOs are calling it heavier and more disruptive than the quiet March update that preceded it. Google’s advice before you read anything into your numbers: wait a full week. After almost 12 days of churning through search results, … Read more
TL;DR The May 2026 core update is now roughly on Day 10 and within its peak volatility window, with the most significant positional shifts expected through early June, with completion projected around June 4. On top of that, Mike King (iPullRank) published the most substantive technical piece of the week on May 29, arguing that … Read more
Today’s focus: Google’s May 2026 core update remains the main SEO story, but the bigger strategic shift is happening around AI search: agentic retrieval, preferred sources, AI citations, and ChatGPT’s emerging ad ecosystem. TL;DR Google’s second core update of 2026 is still rolling out, so ranking volatility should not be treated as final signal yet. The … Read more
TL;DR: AEO, GEO, AI Search – it’s still SEO. Key takeaways: Unique POV content wins. Personal experience, expert insights, original images, and video. Stop recycling AI-generated fluff – Google’s systems are now advanced enough to tell the difference. Technical fundamentals still matter. Fast pages, clean layout, proper headings, minimal duplicate content. Nothing new here, but … Read more
Google has rolled out a significant batch of updates in Q2 2026 covering Search Console, AI-built websites, crawling documentation, and core algorithm changes. Here’s everything SEOs need to know. Search Console Gets Smarter One of the most useful new additions is the ability to separate branded from non-branded queries directly inside Search Console. This means you can … Read more