Today’s focus: Google’s May 2026 core update remains the main SEO story, but the bigger strategic shift is happening around AI search: agentic retrieval, preferred sources, AI citations, and ChatGPT’s emerging ad ecosystem. TL;DR Google’s second core update of 2026 is still rolling out, so ranking volatility should not be treated as final signal yet. The … Read more
TL;DR: AEO, GEO, AI Search – it’s still SEO. Key takeaways: Unique POV content wins. Personal experience, expert insights, original images, and video. Stop recycling AI-generated fluff – Google’s systems are now advanced enough to tell the difference. Technical fundamentals still matter. Fast pages, clean layout, proper headings, minimal duplicate content. Nothing new here, but … Read more
Google has rolled out a significant batch of updates in Q2 2026 covering Search Console, AI-built websites, crawling documentation, and core algorithm changes. Here’s everything SEOs need to know. Search Console Gets Smarter One of the most useful new additions is the ability to separate branded from non-branded queries directly inside Search Console. This means you can … Read more