6 Best Free Email Marketing Services Compared (2021)

Through the years, the marketing channels and trends have been evolving and changing, some of them quickly rising and then disappearing while others constantly remain in the leading positions.

E-mail content marketing is among those top marketing channels preferred by business to consumer and by business to business marketers alike.

If you are already aware of the power of e-mail marketing but want to run it without breaking the bank, then you may be looking for a suitable and efficient free e-mail marketing service.

We have selected the top free e-mail marketing services for 2021, which will not only help you save money but will also allow you to create great-looking e-mails with minimal effort and very quickly. This will ensure that you can focus on your business and improve your productivity while enhancing the e-mail marketing ROI as well.

Here are the top 6 free e-mail marketing services for 2021

  1. Sendinblue – free unlimited subscribers, 300 free e-mails per day, and 9,000 e-mails per month
  2. Mailchimp – 2,000 free subscribers, 2,000 e-mails per day, 10,000 e-mails per month
  3. MailerLite – free 1,000 subscribers and 12,000 e-mails per month
  4. Benchmark – unlimited free subscribers and 250 free e-mails per month
  5. OmniSend – unlimited free subscribers, 2,000 e-mails per day, and 15,000 e-mails per month
  6. Sender – up to 2,500 free subscribers and up to 15,00 free e-mail monthly

Sendinblue

Sendinblue is one of the leading e-mail marketing services in the world, and it has one of the best free plans too.

With the free plan, you will get unlimited contacts and can send up to 300 e-mails every day.

The Sendinblue free e-mail marketing plan also includes support for SMS message sending, automatic marketing features, in-depth analytics, SMTP, and an intuitive dashboard for fast and easy e-mail creating, sending, and analysis.

The company is located in France, so you will receive a guarantee of compliance with GDRP.

With Sender, you can easily create a professional-looking and beautiful newsletter even without any coding skills and HTML knowledge. You can choose from the 70+ ready-made templates and easily customize them with your own text, images, and videos.

There is a preview feature so you can look at how your newsletter is turning out and will appear on any screen size and type while editing and customizing it.

Then you can try out the A/B testing feature to segmented lists of subscribers to optimize your strategy and campaign and finding and targeting the best target audience.

The newsletters can be automatically personalized for each of your subscribers for an even higher impact.

Thanks to the powerful analytics feature, you can track which subscriber opened your e-mails, which ones clicked on the provided links, and more. This will help you build more accurate profiles of your customers and subscribers and adjust your e-mail strategy according for even better results.

You can send up to 300 free e-mails every day with the free plan offered by Sendinblue.

There is no limit to the number of subscribers, which makes the free service even more flexible.

If you are planning on sending a lot of e-mails to an extensive list of subscribers, then you may want to opt for one of the pain plans offered by Sendinblue.

The prices start from $25 for the Lite plan, which offers no daily limit to the number of e-mails you can send.

The first upgrade is called the Lite plan, which offers 40,000 e-mails per month at $25 per month. The daily sending limit is removed.

Pros:

  • Easy to use drag-and-drop editor for fast and easy e-mail creation
  • Automated powerful features, including adding coupons, autoresponders, abandoned cart e-mails, and others
  • It can be integrated with popular platforms such as Shopify, Intercom, or Salesforce
  • Nifty A/B testing and a Heat Mapping feature to eliminate the guesswork and check how the marketing campaign is doing
  • An option to link SMS text message marketing with the e-mail marketing
  • A robust WordPress plugin, which will allow you to manage and use the e-mail marketing service directly via the WordPress dashboard
  • Other transactional e-mails can be managed via Sendinblue
  • A live chat feature that can be connected to the e-mail marketing
  • A built-in CRM

Who is the service suitable for?

Since the Free plan includes an unlimited number of subscribers but up to 300 e-mails per day, the Sendinblue free plan is a suitable option for users who do not need to send a massive number of e-mails to thousands of subscribers per day.

It is a great option for those of you using WordPress because it offers one of the best free e-mail marketing plugins for WordPress of all. And the service has one of the top-rated analytics and testing services as well.

Mailchimp

Mailchimp is one of the top preferred and most popular e-mail marketing services by small businesses, bloggers, and other users because it was among the first of all services of this kind to offer a completely free plan. Plus, Mailchimp provides some of the leading e-mail marketing and ecommerce tools.

The Free plan allows for adding up to 2,000 contacts with 1 audience included. You will also receive access to the Mailchimp marketing CRM, the Creative Assistant and Website builder tools, as well as ready-made forms and landing pages and a Mailchimp domain.

The free plan offered by Mailchimp also offers the new marketers and users a subject line helper tool, 1-step automation, marketing CRM, access to sign-up forms, postcards, Facebook ads, Instagram ads, social posting, and basic e-mail templates.

The free users can take advantage of the AI-powered Creative Assistant, which will get to know their businesses and brands and help them create the perfect multi-channel designs.

With the free plan, you will have access to the Content Studio provided by Mailchimp, which you can use to store and synchronize your photos, files, graphics, and more – for a more consistent multi-channel marketing campaign.

Some of the other automated features which are available for free users include automatic welcome e-mail creation, automated order confirmations, and abandoned cart reminders, and many more.

With the completely free plan offered by Mailchimp, you can send up to 10,000 e-mails, and you can have up to 2,000 subscribers.

If you want to increase the number of contacts you can add and the limit for the monthly e-mails and remove the Mailchimp logo from the e-mails you send, you can opt for one of the paid plans.

The prices start from $9.99 per month for the Essentials plan. The Standard plan is $14.99 per month, and there is a Premium plan for $299 per month.

Pros:

  • An easy to use drag-and-drop editor and access to professionally designed templates that can be customized without any coding skills required
  • One of the finest landing page design editors
  • Added tools for social posts and ads and integration to platforms such as Facebook and Instagram and more
  • It can be integrated and connected with Shopify, Salesforce, and Eventbrite
  • Automated welcome campaigns, abandoned shopping cart messages, order confirmations, and more
  • Access to segmentation and A/B testing for more efficient marketing campaigns
  • Access to award-winning customer support 24/7

Who is the free e-mail marketing service suitable for?

The free plan offered by Mailchimp is an excellent option for new or small business owners, bloggers, and other users who want to be able to send professionally designed e-mails with reliable deliverability for better results. The service is also perfect for ecommerce stores, as it offers automated order confirmation, welcome and abandoned cart messages, and complete integration with Shopify, Eventbrite, and Salesforce.

Related Content: Best Mailchimp Alternatives to Save Money and Time in 2021

MailerLite

MailerLite has become an increasingly popular free e-mail marketing service in the last couple of years. It is a tool that allows even newbies to create and send marketing e-mails and interact with their contacts via surveys and popups.

MailerLite has some advanced free features such as an excellent landing page builder and a customizer for popup interaction, making it a preferred option among users of other free e-mail marketing tools.

The tool also has an intuitive drag-and-drop e-mail editor with a built-in rich text and photo editor for easy customization of professional-looking messages to subscribers.

With the landing page builder, you can make pages to match your e-mails and thus increase the driving conversion efficiency.

You can also use MailerLite to run different e-mails in split tests to see which ones are better for improving the chances of conversions and clicks.

It provides comprehensive reports for e-mail and multi-channel campaigns, including open rate, click rate, unsubscribe rate, and others.

With the free plan offered by MailerLite, you can send up to 1,000 free e-mails and up to 12,000 e-mails per month.

If you want to get access to more advanced features such as template creation, heatmap CTR checking, A/B testing, and increase your subscriber limit to 2,500 or more, you may want to sign up for one of the paid plans, which start from $10 per month.

Pros:

  • Easy creation of beautiful e-mail messages, newsletters, surveys or popups
  • Easy creation of mobile-optimized templates for e-mails
  • Sending e-mails at the most suitable time automatically, using a time-zone delivery feature
  • Customize the backend via the HTML editor
  • Access to 50 templates for the different newsletter and business types
  • API for REST and HTTP development
  • Find the most efficient landing page using A/B split testing or heatmap analytics
  • Premium customer support

Who is this free e-mail marketing tool most suitable for?

MailerLite is an excellent choice for users who want to be able to create beautiful landing pages, surveys, and popups via a single and intuitive dashboard. It is an excellent tool for new and small or medium-sized businesses and online stores that want to be able to take advantage of the heatmap testing.

Benchmark E-mail

Benchmark is another top-rated e-mail marketing service that is suitable for all users looking for an easy-to-use and free tool for their marketing campaigns.

It can be used to create newsletters with the available templates and by adding and editing your own images directly within the editor.

It is an easy-to-use free tool that will allow your contacts to subscribe or unsubscribe effortlessly.

You can use the free Benchmark E-mail drag-and-drop editor and e-mail builder for designing responsive messages which will look stunning on any device. Apart from the ability to add and edit your own photos in the e-mails, you can also add stickers, text, and effects to the messages.

The service provides its users with access to a vast selection of templates that are searchable and are suitable for all kinds of businesses and industries.

If you have coding skills, you can build your own e-mail messages via the built-in code editor too.

You can preview the message as you are editing it thanks to the dual view feature, which makes the creation of e-mails and newsletters faster and easier.

With the free plan offered by Benchmark, you will be able to send up to 250 e-mails per month. You will also have access to the basic e-mail marketing editors and tools, to Lite Marketing Automation, basic reporting, and to simple lead generation and basic online support.

The other features included in the free plan include RSS e-mail campaigns, list management, basic segmentation, basic drip campaigns, sign-up forms, polls, and surveys, opens by hour reports, heatmap reports, live engagement reports, unlimited video storage, 10MB image storage, 1,500+ integrations and more.

If you decide that you want to upgrade to a paid plan which allows for unlimited numbers of e-mails sent per month and to advanced features and 24/7 live chat, phone, and knowledgebase support, then you will need to opt for the Pro plan, which costs $13 per month.

Pros:

  • One of the fastest and easiest to use drag-and-drop e-mail builders with a real-time preview, many templates, and a built-in photo editor
  • You can create responsive messages which will look perfect on any device and screen
  • If you are tech-savvy, you can custom code your e-mail messages quickly as well
  • There are free automated features such as welcome, follow up and abandoned cart messages
  • You can also create polls and surveys for free
  • There are A/B testing tools, and the service can be integrated with more than 1,500 apps and platforms
  • Available in 9 different languages

Who is this free e-mail marketing service suitable for?

Benchmark is among the top-rated free plans on the market in 2021, which makes it suitable for any new, small or medium business, or for any WooCommerce online store, blogger, or other users who want to be able to take advantage to as many e-mail marketing features for free.

OmniSend

OmniSend is an e-mail marketing campaign platform that is designed for ecommerce owners and marketers.

This sophisticated service enables the easy integration of all of the communication platforms in one and can easily and quickly pull products from your online store to create fun and beautiful e-mails as well as opt-in forms for your contacts and potential subscribers.

The free plan offered by OmniSend includes access to free e-mail campaigns, which will allow you to automatically deliver the e-mails using efficient behavioral triggers and timing and targeting for the best convenience for the customers.

The free OmniSend plan also includes access to the e-mail templates, the image editor, the product content block, and discount coupon code options. You will also get free exit-intent forms, popups, landing pages, and sign-up box forms.

The free plan includes useful sales and performance report tools, such as sales reporting, benchmarks, campaign reports and click maps, audience growth, and sign-up reports.

The free plan can be integrated with Shopify, BigCommerce, WooCommerce, Shopify Flow, Zapier, API, and Tidio Live Chat.

With the free OmniSend ecommerce e-mail marketing plan, you can send up to 15,000 e-mails per month and up to 2,000 e-mails per day. The number of subscribers is unlimited for the free plan.

If you want to increase the number of e-mails you can send per day and month and gain access to some of the top automated marketing tools, you will need to opt for one of the paid plans offered by OmniSend.

The prices start from $16 for the Standard plan, and there is also a Pro plan which costs $99 per month.

Pros:

  • The free plan includes some of the most efficient ecommerce e-mail marketing tools and features of all of the free ones on the market
  • It is among the leading options for online stores as it allows for ecommerce integrations and can pull off products from your store, add coupons or other discount codes and send the e-mails automatically at the most suitable time to the top suited customers
  • There are other free forms such as popups, sign-up forms, and landing pages
  • Automated reports as well as A/B test campaigns
  • Access to many mobile-friendly templates
  • Automated order confirmations and abandoned cart messages
  • Easy integration with Shopify, WooCommerce, BigCommerce, and other popular ecommerce platforms

Who is this free e-mail marketing service most suitable for?

OmniSend is one of the most popular free plans for e-mail marketing campaigns for ecommerce stores.

While you can still use it for other businesses and purposes, the biggest advantages of OmniSend are its excellent ecommerce tools and automated features for online stores.

Sender

Sender is an e-mail marketing service that is dedicated to helping grow the users’ businesses.

It offers an exceptional free plan and has some unique features such as push notification sending, alongside the many integrations and segmentation options.

Sender is among the best free e-mail marketing campaign tools to use if you want to ensure the most efficient deliverability.

Thanks to the drag-and-drop editor, and the multiple beautiful templates, anyone can create unique and newsletters with zero coding knowledge and with no previous experience.

The Sender service also offers powerful analytics tools and features that will allow you to easily keep track of the deliverability, of who opened your e-mails and clicked on the links, when they did so, and more.

With this tool, you can build much more accurate profiles of your buyers based on their actions and reactions to your e-mail campaigns.

If you sign up for the Sender free plan, you will be able to create and send up to 15,000 e-mails monthly to up to 2,500 subscribers.

The paid plans are highly customizable, so you can upgrade to a plan which fits your exact requirements for the subscriber number and the e-mails you can send per month. The paid plans start from $11 per month for up to 5,000 subscribers and up to 60,000 e-mails monthly.

Pros:

  • Easy to use drag-and-drop editor
  • The service offers plugins for the most popular CRMs
  • Your videos will be converted into GIFs in the newsletters
  • There are robust analysis tools, including Google Analytics and click maps
  • The products from the online store can be added in seconds
  • It is useful for automating the social media marketing campaigns
  • You will be advised on how to improve your subject lines
  • The paid plans can be customized to fit your specific needs and audience size

Who is this free service most suitable for?

Sender is suitable for any business, ecommerce site, blogger, or another user who wants access to the best e-mail marketing tools for free. It is the easiest one to upgrade as your business grows, and you will pay only for as many subscribers and e-mails you are planning on sending per month, rather than having to sign up for a paid plan with a fixed fee.

Some other recommended free e-mail marketing services worth mentioning

HubSpot Email Marketing

HubSpot is better known as an automation platform for marketing, but it recently launched a completely free e-mail marketing tool as well.

The free HubSpot e-mail marketing tool is sufficient for covering the transactional e-mail needs of a small business.

It is among the easiest free e-mail marketing tools to use, thanks to its drag-and-drop editor and access to ready templates, which will allow you to create e-mails and send them without wasting precious time and effort.

You can use HubSpot’s e-mail marketing tool to create thank you messages following purchases, to send kickback messages directly from lead offers, promote campaigns, and more.

HubSpot can be integrated with the other useful HubSpot tools, such as the native CRM offered by the company.

If you sign up for the free e-mail tool, you will gain access to both the CRM and E-mail marketing tools and can create one centralized database with contacts, organize your list, and then manage and track the campaign’s performance.

SendPulse

This is a multi-channel marketing online platform with a powerful e-mail marketing tool. The free tool will provide you with access to professionally designed templates, which are easily customizable via the drag-and-drop editor.

The ready e-mails can be set to be sent automatically on a preferred schedule and depending on the event trigger, the user behavior, and other factors.

The SendPulse free e-mail marketing tool has a nifty subscriber rating function that will allow you to identify and sort the most valuable contacts and subscribers easily.

You can use it to analyze the click and open rates and the subscriber’s read and unread rates for each campaign.

You can personalize your e-mails with the name, age, job, and gender of your subscribers.

Mailjet

The free Mailjet e-mail builder and marketing service includes a number of useful collaborative tools to help you run a successful e-mail marketing campaign.

You can use the service to customize the ready-made templates and create e-mails that are responsive and will look great on any device and screen size.

The real-time team collaboration feature is especially useful if you work with other people when creating new e-mails for marketing purposes.

With this free e-mail marketing tool, you can add personalized content for each subscriber.

You can integrate it directly into the CRM you use so that you can manage everything via a single dashboard.

Moosend

Moosend is an all-in-one marketing platform that allows for easy creation and automation of your e-mail marketing campaign even if you have no coding experience.

Thanks to the easy editing and creation and the automated functionalities of Moosend, you can save tons of time and effort.

There is an advanced feature for subscriber segmentation to create personalized and accurate e-mails to every individual subscriber and create behavioral campaigns based on the activities and information of your different subscribers with this free tool.

There is also a nifty detailed performance report available for each campaign to help you optimize the future ones for better results.

The Moosend e-mail marketing tool, can be integrated into many of the most popular platforms and apps, so you can sync the information in between them.

It is among the few free e-mail marketing services which don’t come with a logo of the service embedded in the e-mails you send.

EmailOctopus

This simple and yet efficient free e-mail marketing tool runs on Amazon SES. It may be more limited than most of our other top picks for the best free e-mail marketing services, but it does allow for sending more e-mails monthly than most other free plans and services.

You can use EmailOctopus to send up to 10,000 e-mails per month to up to 2,500 subscribers.

The free reports are available for 30 days following each campaign.

The tool can be integrated with third-party apps such as WordPress, MailOptin, Zapier, and others so that you can sync and seamlessly exchange contact information.

It is a great free tool for small agencies and for businesses that represent different brands.

Final verdict

As you can see, there are many free e-mail marketing tools that are suitable for new, small, and medium-sized businesses, online stores, bloggers, and everyone who wants to run marketing campaigns via e-mail with minimum investments.

The overall best free service of this type is Mailchimp, but only if you do not need to send your e-mails to more than 2,000 subscribers.

If you prefer a free e-mail marketing tool with unlimited subscribers, then you may want to opt for Sendinblue instead.

Some of the leading free e-mail marketing services and tools for online stores include MailerLite and OmniSend.

Hopefully, we have helped you find the most suitable free e-mail marketing service for your specific needs.

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