SEO for Ecommerce – The Complete Guide 2023

You’re ready to take your e-commerce business to the next level with SEO, aren’t you? This guide’s got you covered!

From understanding keywords to optimizing your website, we’ll explore all the critical elements.

You’ll learn how to increase visibility, drive traffic, and boost sales.

So, buckle up! It’s time to leverage the power of SEO and make your online store stand out in the crowded digital marketplace.

Let’s dive in!

The Importance of SEO in E-commerce

In the world of e-commerce, you can’t underestimate the importance of SEO as it’s key to driving targeted traffic to your site and increasing sales. You might be having the best products, but without visibility, you’ll struggle to make sales.

So, why is SEO pivotal for your online store? Firstly, SEO helps in improving your site’s ranking on search engines. When you rank high, you’re more visible to potential customers which increases your chances of attracting quality traffic.

Secondly, SEO is a cost-effective strategy for customer acquisition. Unlike paid ads, SEO drives organic traffic to your site, saving you significant marketing costs.

Also, SEO plays a crucial role in enhancing user experience. Search engines favor sites that are easy to navigate, mobile-friendly, and have quality content. By optimizing your site for SEO, you’re also making it user-friendly which improves customer retention.

Lastly, SEO is measurable. With tools like Google Analytics, you can track your SEO performance and make data-driven decisions. You get to understand your customers better, know what works and what doesn’t, and continuously optimize your site for better conversions.

Basics of E-commerce SEO

You’re diving into the basics of E-commerce SEO, and it’s essential for your online store’s success, but remember, it’s not just about keywords, it’s also about understanding your audience’s intent. For a data-driven and conversion-oriented strategy, you need to consider several key factors.

Firstly, keyword research is imperative. Use tools like Ubersuggest and AnswerThePublic to unearth the most popular and relevant keywords in your niche. Strike a balance between high-volume and long-tail keywords for maximum traffic and conversions.

Secondly, optimize your website strategically. This includes:

  1. Enhancing product descriptions with keyword-rich content
  2. Utilizing alt tags for image optimization
  3. Providing user-friendly site navigation

Lastly, don’t forget the importance of technical SEO. Improve your site’s speed, use simple URL structures, and implement schema markups for better crawlability.

Understanding the Role of Keywords in SEO

There’s no denying that keywords play a crucial role in SEO, but it’s not just about selecting a few popular words and phrases, you need to conduct in-depth research and understand the intent behind those words.

As an e-commerce business owner, your goal is to find relevant and popular keywords in your niche and understand the user’s intent behind these keywords.

To achieve this, you should consider analyzing SERPs, Google ads, and analytics data. Tools like Ubersuggest and AnswerThePublic can simplify your keyword research process. With these tools, you’re able to identify related keywords and understand the questions people are asking related to your keyword.

Remember, your keyword selection should be strategic and data-driven. You want to aim for keywords with high search volumes and low competition. Keywords with high commercial intent can lead to higher conversions on your site.

Lastly, don’t forget about the power of long-tail keywords. These can drive targeted traffic to your site and potentially lead to higher conversion rates.

Techniques for Optimizing E-commerce Websites

Amid the competitive world of e-commerce, it’s crucial for you to optimize your website using proven techniques such as improving page speed, offering user-friendly design, and implementing effective SEO strategies. The digital landscape is brutal and unforgiving. You’ve got to be tactical in your approach, making the most of the available resources to elevate your online platform.

  1. Keyword Optimization: Start by integrating relevant keywords into your product descriptions, blog posts, and meta tags. This isn’t about stuffing keywords but strategically placing them to attract and direct the right traffic to your site.
  2. Page Speed: Your site’s loading speed can make or break the user experience. No one wants to wait. So, work on reducing your page load time. Google’s PageSpeed Insights can help you identify and fix speed issues.
  3. Mobile Optimization: It’s the age of smartphones. Ensure your site is mobile-friendly. The easier it’s for customers to navigate and make purchases from their phones, the higher your conversion rates will be.

Decoding SEO Techniques for Product Pages

While you’re working on your overall e-commerce SEO strategy, it’s essential that you don’t overlook the importance of optimizing individual product pages. Remember, these pages are your sales pitch. So, make them count.

Start by including your target keyword in the title, description, and URL. This isn’t just for SEO, but for clarity and relevance as well. You’re speaking directly to the user’s search intent.

Next, craft a compelling, keyword-focused product description. Don’t just list features, explain the benefits.

Use high-quality images and optimize them with alt text featuring your keyword. Why? Google can’t see images, but it can read the alt text.

Reviews can be a goldmine for user-generated content, often naturally including long-tail keywords. Plus, they build trust and boost conversions.

Don’t forget about meta descriptions. They mightn’t directly impact your rankings, but they do influence click-through rates.

Finally, make sure your product pages load quickly. Speed is an officially recognized Google ranking factor, and a slow page could cost you both rankings and sales.

In essence, SEO for product pages isn’t just about visibility, it’s about conversion too.

The Role of Technical SEO in E-commerce Websites

You need to understand that technical SEO plays a vital role in e-commerce websites, and without it, your site’s visibility could suffer. But with proper optimization, you’ll see a significant increase in traffic and sales.

Here are three key elements of technical SEO that you should focus on:

  1. Site Speed: If your website takes too long to load, you’ll lose potential customers. Invest in high-quality hosting and optimize your images to ensure quick load times.
  2. Mobile Optimization: More than half of all online shopping is done on mobile devices. Make sure your site is responsive and provides a smooth user experience on all devices.
  3. Structured Data: Structured data helps search engines understand your content better, leading to improved visibility and potentially increased click-through rates.

To sum it up, technical SEO isn’t just about pleasing search engines. It’s about enhancing your user experience and making your website more discoverable, accessible, and navigable. If you’re not on top of your technical SEO game, you’re leaving money on the table.

SEO for E-commerce: A Statistical Perspective

Even though you’ve got your technical SEO covered, it’s vital to dive into the statistics of SEO for e-commerce to identify trends and enhance your strategies. Did you know that 44% of online shoppers begin their journey with a Google search? That’s almost half of your potential customers! And it doesn’t stop there; a whopping 37.5% of all traffic to e-commerce sites comes directly from search engines.

23.6% of e-commerce orders are directly linked to organic traffic. This means that a well-planned SEO strategy can directly increase your sales and revenue. Keyword research is the backbone of this process. By finding relevant, high-ranking keywords in your niche, you can attract more targeted traffic and boost conversions.

Don’t forget about long-tail keywords, as they often have less competition and higher conversion rates. Always remember, it’s not just about attracting visitors; it’s about attracting the right visitors. And when you’ve attracted them, make sure your site is user-friendly with clear navigation and high-quality content. In doing so, you’ll not only improve your SEO but also increase the chances of turning visitors into customers.

The Art of E-commerce Keyword Research

In mastering the art of e-commerce keyword research, it’s pivotal that you understand not only the importance of relevant keywords, but also how to effectively locate and utilize them. You can’t afford to underestimate the power of targeted keywords in boosting your online presence.

Let’s break it down into three actionable steps:

  1. Perform comprehensive keyword research: Utilize tools like Google Keyword Planner or SEMRush. Search for keywords in your niche, understand buyer intent, and look at your competitors’ keyword usage.
  2. Analyze and choose your keywords wisely: Don’t just go for the most popular ones. Consider search volume, relevance to your product, and competition. Remember, sometimes, less competitive long-tail keywords can drive more targeted traffic and lead to higher conversions.
  3. Implement your keywords effectively: From product descriptions to blog posts and meta tags, strategically infuse your chosen keywords across your website.

Data-driven, keyword-focused strategies can significantly improve your SEO ranking. It’s all about attracting the right audience to your e-commerce site, keeping them engaged, and ultimately, converting those visits into sales.

Master this, and you’ll be well on your way to e-commerce success.

Discovering Keywords for E-commerce Product & Category Pages

Let’s dive into how to discover effective keywords for your e-commerce product and category pages, a crucial step in optimizing your online store’s SEO. Your goal is to find keywords that are relevant and popular in your niche. Tools like Ubersuggest can simplify this task, providing related keywords and data.

Take a close look at your competitors. What keywords are they using? This competitive analysis can offer you valuable insight. Don’t forget about long-tail keywords. They’re less competitive and can drive targeted traffic, leading to higher conversion rates.

Next, optimize your product descriptions. Make sure they’re keyword-rich and provide a clear, enticing picture of what you’re offering. Similarly, optimize your images with captions and alt tags that include your keywords.

Make your site user-friendly. A positive user experience can boost your SEO ranking, as can a simple, keyword-rich URL structure. Implement breadcrumbs for easy navigation and SEO benefits, and use schema markups to provide additional information to search bots.

The Power of Amazon Suggest in SEO

You’ve got to appreciate the power of Amazon Suggest in SEO, as it offers an invaluable resource for uncovering long-tail keywords. It’s a tool you can’t afford to ignore if you’re serious about optimizing your e-commerce site. With Amazon Suggest, you’re tapping into the world’s largest e-commerce platform’s insights, and that’s a gold mine of SEO-friendly, conversion-focused keywords.

So, how does it work?

  1. Keyword Extraction: Simply enter a keyword related to your product or service in the Amazon search bar. As you type, Amazon’s auto-suggest feature generates a list of related long-tail keywords.
  2. Keyword Analysis: Review these suggestions carefully. They’re not just random words; they’re what real Amazon customers are searching for. This insight can drive your content creation, ensuring it’s focused on what your potential customers want.
  3. Keyword Implementation: Integrate these keywords into your product descriptions, blog posts, and other website content. Done right, this strategy can significantly boost your site’s visibility, drive more traffic, and ultimately increase conversions.

Wikipedia’s Contribution to Keyword Discovery

While you’re leveraging Amazon Suggest for keyword discovery, don’t underestimate Wikipedia’s contribution to this process, as it provides a wealth of information organized by keywords and categories. It’s a treasure trove of keyword ideas, especially for those niche areas where Amazon might fall short.

Wikipedia’s structure is inherently keyword-oriented. It categorizes information into specific topics, which themselves act as potential keywords. This structure can reveal the most relevant and related keywords associated with your product or service. For instance, if you’re selling ‘eco-friendly products’, the Wikipedia page might suggest related topics such as ‘sustainable living’, ‘green products’, and ‘environmentally friendly’.

To illustrate, consider this table:

Wikipedia Page Potential Keywords Related Keywords
Eco-friendly products Eco-friendly, green products Sustainable living, environmentally friendly
Home Gym Equipment Home gym, fitness equipment Workout gear, exercise machines
Vegan Recipes Vegan, plant-based recipes Vegetarian meals, healthy recipes

Utilizing Google Keyword Planner for SEO

You’re delving into the world of SEO, and the Google Keyword Planner is an essential tool you can utilize to uncover high-volume keywords and gauge their competitiveness. It’s about more than just finding popular keywords; it’s about understanding the intent behind those keywords and how competitive they are.

Unearthing High-Volume Keywords: Use Google Keyword Planner to discover high-volume keywords relevant to your business. It’s the first step in driving organic traffic to your site.

Understanding Keyword Intent: Not all keywords are created equal. Some have high commercial intent, meaning the person searching is ready to buy. Google Keyword Planner helps you identify these potent keywords, which can lead to higher conversions.

Assessing Keyword Competitiveness: This tool also allows you to check how competitive each keyword is. You’ll want to strike a balance between high search volume and low competition for optimal results.

Picking the Right Keywords for E-commerce Pages

In picking the right keywords for your e-commerce pages, it’s crucial to consider both the search volume and the buyer’s intent. You’ve got to strike a balance – choosing keywords with high search volumes, but low competition. This tactic will skyrocket your site’s visibility and drive in more potential customers.

Leverage tools such as Google Keyword Planner, SEMrush, and Ubersuggest to get accurate data on keyword search volumes. Don’t just focus on the numbers, delve into the searcher’s intent. Are they ready to buy or just researching? Keywords with high commercial intent are goldmines you should be tapping into.

Additionally, consider the keyword-product fit. The keyword you’re targeting must align perfectly with the products you’re selling. It’s no use ranking high for a keyword if it doesn’t lead to conversions.

Lastly, keep an eye on your competitors. If they’re ranking high for certain keywords, it’s worth investigating. You might discover some hidden gems that’ll give your e-commerce site a much-needed boost.

Understanding the Importance of Search Volume

Grasping the significance of search volume is an essential part of your SEO strategy as it gives you an insight into the popularity of a keyword. It’s the number of searches for that keyword over a specific period. You’re not just shooting in the dark; you’re targeting keywords that your potential customers are actively searching for.

  1. Identify Popular Keywords: High search volume indicates that a keyword is popular. It’s a clear signal that there’s a considerable interest in that keyword, which you can leverage to drive traffic to your e-commerce site.
  2. Boost Organic Traffic: By optimizing your website for high-volume keywords, you’re likely to attract more organic traffic. This isn’t just any traffic; it’s users with a specific interest in your products, which can lead to higher conversion rates.
  3. Stay Ahead of Trends: Regularly checking search volumes can help you spot emerging trends in your industry. It’s a proactive approach that allows you to adapt your SEO strategy in response to changes in consumer behavior.

The Concept of Keyword-Product Fit in SEO

While you’re striving to rank for high-volume keywords, it’s essential that you don’t overlook the concept of keyword-product fit in SEO, because a keyword that doesn’t perfectly align with your product won’t drive the right traffic to your site. You’re not just after any traffic; you want high-quality, targeted traffic that’s likely to convert into sales.

Think of it like this: if you’re selling high-end vegan skincare, but you’re ranking for cheap skincare, you’ll get a lot of visitors who’ll leave as soon as they see your prices. That’s a poor keyword-product fit. Instead, aim for keywords like ‘luxury vegan skincare’ or ‘premium plant-based skincare’.

To find these, dig deep into keyword research. Use tools like Google Keyword Planner, or Ubersuggest, and make sure you’re looking at buyer intent. You want keywords with a high conversion probability.

Deciphering Commercial Intent in Keyword Selection

You need to carefully decipher the commercial intent in your keyword selection to ensure you’re attracting potential customers who are ready to make a purchase. It’s not just about the number of searches a keyword gets; it’s also about the mindset of the people using that keyword.

Here are three key steps to help you:

  1. Evaluate Keyword Profitability: High competition and high suggested bids in Google Keyword Planner often indicate high commercial intent. These keywords, though competitive, could lead to high-value conversions.
  2. Check Related Searches: Google’s related searches at the bottom of the search results page can provide insight into what potential customers are searching for. This can help you understand their intent and tailor your SEO strategy accordingly.
  3. Consider User Experience: Once you’ve attracted potential customers, make sure your website delivers. A user-friendly site with relevant, high-quality content will increase the chances of conversion.

Role of Backlinks in E-commerce SEO

In e-commerce SEO, backlinks play a pivotal role in boosting your site’s visibility, but it’s crucial to focus on quality over quantity. You’ll find that having a handful of high-quality backlinks can be more beneficial than a bunch of low-quality ones.

So, how do you go about getting these coveted high-quality backlinks?

First, you can start by creating stellar, shareable content. People naturally want to link to content that’s useful, informative, and engaging. This is where your keyword research comes in. By understanding what your audience is looking for, you can create content that meets their needs and encourages them to share your content, thus creating backlinks.

Another method is through guest posting. By writing posts for other high-authority websites within your niche, you’re not only getting your brand out there, but you’re also gaining a valuable backlink.

Lastly, you can leverage social media. Sharing your content on social platforms can help you gain exposure and potential backlinks.

The Impact of Page Speed on SEO

For your e-commerce site, page speed matters significantly for SEO, and if it’s slow, you could lose potential customers. Page speed is a key ranking factor that search engines like Google consider. When your site takes too long to load, visitors are more likely to leave, increasing your bounce rate, which negatively impacts your SEO.

Consider these three key points:

  1. User experience: Fast-loading pages improve user experience, leading to more time spent on your site and higher conversion rates.
  2. Bounce rate: Slow-loading pages frustrate users, causing them to leave your site. High bounce rates signal to search engines that your site may not be providing valuable content, which can hurt your rankings.
  3. Bot crawling: Slow page speed can also impact how search engine bots crawl your site. If your page takes too long to load, a bot might only partially crawl your site, missing important content and hindering your SEO.

Invest time in optimizing your website’s speed. Use tools like Google PageSpeed Insights or GTmetrix to identify issues causing slow load times. Remember, boosting page speed isn’t just about improving rankings, it’s about providing a better user experience and increasing conversions.

SEO-friendly URL Structure for E-commerce Websites

While it’s essential to optimize your product descriptions and images, don’t forget that having an SEO-friendly URL structure for your e-commerce website can significantly improve its standings in search engine results. This isn’t just about looking pretty; it’s about making your site easier for both search engines and users to understand.

An SEO-friendly URL is concise, descriptive, and includes your keyword. For example, ‘’ is better than ‘’. The former tells users and search engines what the page is about. The latter doesn’t provide any useful information.

Avoid using special characters, punctuation, or unnecessary words in your URLs. Stick to hyphens to separate words and keep URLs as short as possible without losing their meaning.

Also, consider using breadcrumb navigation. Not only does it help users navigate your site, it also reinforces the structure of your site to search engines.

Lastly, implement a consistent URL structure across your site. That way, when search engines crawl your site, they find a logical hierarchy.

Role of User Reviews in E-commerce SEO

You’re boosting your e-commerce SEO by encouraging and featuring user reviews on your product pages. This strategy isn’t only data-driven but also conversion-oriented. Here’s how it works:

  1. Increase Trust:
    • User reviews increase trust.
    • When potential customers see that others have had a positive experience, they’re more likely to make a purchase.
    • Google recognizes this user engagement, improving your SEO rankings.
  2. User-Generated Content:
    • Reviews provide fresh, unique content for your product pages, which Google loves.
    • This user-generated content is keyword-focused as customers use everyday language and terms that potential buyers might use in search queries.
  3. Increase Site Engagement:
    • Reviews encourage customers to stay on your site longer.
    • This helps reduce bounce rates and increases the likelihood of conversion.

Importance of Regular Content Strategy in SEO

Almost every successful SEO campaign incorporates a regular content strategy, since it’s vital for maintaining a high ranking on search engines. You’ve got to consistently churn out high-quality, keyword-rich content that’s engaging, informative, and tailored to your target audience to keep them coming back.

But it’s not just about quantity, it’s about quality too. Your content should be original, providing value to your audience. Use data-driven insights to understand what your audience wants, then create content that meets those needs.

Remember to optimize each piece of content for search engines. Use relevant keywords strategically throughout your content, including in your titles, headers, and meta descriptions. Incorporating internal and external links can also boost your SEO.

But don’t stop there. Promote your content on social media, email newsletters, and other marketing channels. Monitor your content’s performance, analyze what’s working and what isn’t, and tweak your strategy accordingly.

By regularly creating high-quality, SEO-optimized content, you’re not only boosting your search engine rankings, but you’re also building trust with your audience, positioning yourself as an authority in your field, and driving more traffic to your site, leading to increased conversions and sales.

Your content is your asset, make it work for you.

Role of Social Sharing in E-commerce SEO

In your e-commerce SEO strategy, every single social share counts, and it not only boosts your brand’s visibility but also improves your site’s ranking on search engines. A ‘share’ is a direct reflection of your content’s effectiveness and an indication of your brand’s popularity.

Each share results in more eyes on your brand, which can lead to increased traffic, more potential customers, and ultimately, higher sales. That’s an aspect of e-commerce SEO you can’t afford to overlook.

Here are three ways to maximize your social shares:

  1. Create shareable content: Generate content that resonates with your audience. It’s got to be interesting, informative, and valuable enough that they’ll want to pass it along.
  2. Make sharing easy: Include social share buttons on your site. The easier you make it for your visitors to share your content, the more likely they’re to do it.
  3. Encourage sharing: Don’t be shy about asking your audience to share your content. A simple call to action can make a big difference.

Dealing With Duplicate Content in SEO

When you’re managing SEO for your e-commerce site, dealing with duplicate content is a challenge you’ll face, but with the right strategies, it’s not an insurmountable hurdle. Duplicate content can dilute your site’s value in search engine rankings, but there are ways to manage it effectively.

First, understand what causes duplicate content. It could be as simple as product descriptions being copied across different pages. Once you’ve identified the duplicates, you can start to address them.

Here are some strategies:

Strategy Description Impact
Use 301 Redirects Redirects one URL to another, passing about 90-99% of link equity. Prevents dilution of SEO value
Utilize Canonical Tags Tells search engines that a specific URL represents the master copy of a page. Helps to consolidate ranking signals
Parameter Handling in Google Search Console Tells Google how to treat URL parameters. Prevents Google from crawling duplicate content

The Significance of Long-Tail Keywords in E-commerce SEO

Although you might be tempted to focus solely on high-volume keywords, it’s crucial that you don’t underestimate the power of long-tail keywords in your e-commerce SEO strategy. These specific search phrases, often a query or a question, mightn’t bring in the largest volume of traffic, but they certainly deliver quality visitors who are more likely to convert.

Here are three reasons why you should prioritize long-tail keywords:

  1. Higher Conversion Rates: These keywords often indicate a user who’s further down the buying funnel, ready to make a purchase. So, while you’re attracting fewer people, you’re attracting the right ones.
  2. Less Competition: Long-tail keywords are less competitive, making it easier to rank highly for them. The top spots aren’t dominated by big e-commerce giants, so you’ve got a fighting chance.
  3. Better User Experience: When you answer specific queries with targeted content, you’re providing a better experience for your users. This can increase dwell time, reduce bounce rate, and ultimately boost your SEO.

E-commerce SEO: A Tool for Increased Sales and Revenue

You’ve got to brush up on your e-commerce SEO skills if you’re looking to ramp up sales and revenue for your online store. Keep in mind that SEO isn’t just about stuffing your content with keywords. It’s a strategic process that involves understanding how search engines work, analyzing buyer intent, and implementing strategies that are data-driven.

Perform in-depth keyword research to find relevant and popular keywords in your niche. Tools like Ubersuggest can simplify this process by providing related keywords and data. Optimize your product descriptions and images, ensuring they’re keyword-rich and high-quality.

Improve your website’s overall user experience by enhancing design and navigation. Utilize long-tail keywords to attract targeted traffic and boost conversion rates.

Avoid duplicate content and work on improving your site’s speed as it can help reduce bounce rates and improve rankings. Build quality backlinks and add a sitemap to help search engines crawl your site efficiently.

Frequently Asked Questions

How Does Mobile Optimization Factor Into SEO for E-Commerce?

Mobile optimization is crucial for your e-commerce SEO strategy. It improves your site’s visibility on search engine results, as Google prioritizes mobile-friendly websites. Ensuring your site is responsive, fast-loading, and user-friendly on mobile devices can boost your rankings.

Moreover, with most online shopping happening on mobile devices, a mobile-optimized site can enhance user experience, leading to higher conversions. So, it’s not just an SEO requirement, but a necessary business strategy.

How Can I Measure the Success of My SEO Strategy for E-Commerce?

To measure the success of your SEO strategy, you’ll need to track key metrics. Use Google Analytics to monitor organic traffic growth, bounce rates, and conversion rates.

Also, check your rankings on Search Engine Results Pages (SERPs). Don’t forget to track your backlink profile using tools like Moz or Ahrefs.

How Can I Effectively Use Video Content for SEO in E-Commerce?

You can effectively use video content for SEO in e-commerce by creating high-quality, engaging videos about your products. Include keywords in your video titles, descriptions, and tags.

Embed videos on your website, and ensure they’re mobile-friendly. Use video schema markup to help search engines understand your content.

Also, upload your videos on platforms like YouTube to gain more visibility. Remember, engaging video content can increase dwell time, boosting your SEO efforts.

What Role Does the Site’s Architecture Play in SEO for E-Commerce?

Your site’s architecture plays a crucial role in SEO for e-commerce. It impacts how easily search engines can crawl and index your site. A well-structured site helps Google understand your content better, improving your search rankings.

Also, a good site structure enhances user experience by making navigation easier. So, focus on creating a logical hierarchy, using clean URLs, and providing clear navigation.

It’s not just about SEO, it’s about your users too.

How Can I Leverage Local SEO in My E-Commerce Strategy?

You can leverage local SEO in your e-commerce strategy by creating location-specific pages with local keywords.

Optimize your Google My Business profile, encouraging local reviews, and ensuring your site is mobile-friendly.

Use local structured data markup, and consider local advertising.

It’s about making sure you’re visible to customers in your area, which can boost your site’s traffic, improve your search engine rankings, and increase sales.


Harnessing the power of SEO for your e-commerce store is a game-changer. When you understand keywords, optimize your site, and leverage social sharing, you’ll see your traffic and sales soar.

Remember, dodging duplicate content and focusing on long-tail keywords are crucial in this journey. With the right SEO strategies, your e-commerce store won’t just survive, it’ll thrive.

So, gear up and let SEO be your tool for unparalleled success in the digital marketplace.

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