Constant Contact Review: The Ultimate Email Marketing Tool for SMBs?

Email marketing is an effective strategy that many businesses use to promote their products and services. It’s also a unique way of creating lasting relationships with customers. 

But the problem is finding an ideal email marketing service provider is not easy. Ever since the popularity of email marketing has grown, several companies have offered email marketing tools. The ocean of available options has made finding the right service provider a little complicated. 

Constant Contact leads the email marketing world by providing valuable features at affordable prices. 

It offers powerful tools that can help medium and small businesses to create a stable online presence. So, if you are interested in getting services from this company, keep reading to know about its pros, cons, and other specifications. 

Constant Contact: An Overview

Constant Contact is an ideal email marketing service provider that has been helping businesses since 1995. Lately, it has become the top choice of many users. 

One thing that makes it special is its features. The features include digital products download, appointment scheduling, event management, and social campaigns. These add to the vibrant list of email options available.  

So, it’s not wrong to say that Constant Contact has come a long way as an ideal email marketing solution provider. It offers better eCommerce-focused marketing along with straight brand marketing. 

Below are some pros and cons of Constant Contact that will help you get a better idea of what you can expect from it. 

Constant Contact: Pros

  • High deliverability rates: Constant Contact has impressed us with its deliverability test by offering the highest deliverability rate compared with other tools. 
  • Niche features: To make its services available for most businesses, Constant Contact has added some interesting features. These include scheduling your social media posts, selling digital products, and creating logos. Not just this, but it also lets you accept payment for events. But for that, you need to pay an extra price. 
  • Elegant UI: Constant Contact seems to have an intuitive and elegant UI compared with the available email marketing tools. 
  • Keeps old templates: Working with Constant Contact can speed up the process because it saves old templates. That means you can use them again whenever you want. This feature makes it one of the popular tools in the market. 

Constant Contact: Cons

While Constant Contact is an impressive tool, there are certain things about it that you might not like. 

  • Very poor price-performance ratio: If you compare the prices for the tools you get, you might find them expensive. 
  • Limited automation: With Constant Contact, you can find basic automation. But if you want sophisticated and advanced automation features, you should pick a different tool. Also, you can access the available features only if you have an email plus version. 
  • Limited templates: Again, the type of templates that you will find at Constant Contact are limited, and they also offer less flexibility. There are chances that you might not like the offered templates.  

Constant Contact: Plans and Pricing 

One thing that we like about Constant Contact is the plans. For starters, it offers a Website Builder plan available at $10 per month. A limited free version of the tool is offered to all users. But the paid plan mainly caters to individuals that want to create a landing page and website. They get this as a part of free hosting for the price that they pay.

Related: The Best Website Builder in 2022

But when it comes to email marketing, the starting plan is the Core plan, which starts at $9.99 per month. The best thing here is that this service plan is created for up to five users.

Besides offering the email marketing tools you need, the plan offers customer list growth tools, over 300 email templates, social media sharing features, and excellent real-time reporting. The award-winning live phone and chat support is like icing on the cake.

On the other hand, the Plus plan offers additional features, but is also more expensive. Besides offering everything in the Core plan, the tool offers additional customer list growth tools, automated emailing features, auto-generated segments, and impressive conversion and sales reporting. The plan starts at $45/month. 

It’s important to remember that both plans offered by Constant Contact follow a tiered-pricing model. In other words, you will have to pay for the tool according to how many contacts you have in your emailing list. For the Core plan, the pricing starts at $9.99, but goes up to $95 if your mailing list has between five and ten thousand people. 

Similarly, the Plus plan starts at $45 per month, but the price can go up to $335/month if your emailing list has between 35 and 50 thousand users. The company offers custom pricing to businesses that have more than 50,000 contacts and want to use Constant Contact for their email marketing efforts.

Both the plans offered by Constant Contact are unique, but if you are a small business owner, you can pick the Core plan. That’s because it comes with almost all the features like audience segmentation, template building, list management, and customization that you need for an email marketing campaign. 

But if your company has sophisticated needs, you must choose the Plus plan because it offers A/B testing, online domains, event marketing, online surveys, automated email series, event registration, and more. 

So, if you compare Constant Contact with other similar tools in the market, you will find that it offers excellent features and boasts great value for money. But what makes it one of the best email marketing tools out there is the 60-day free trial the company offers. You can get a feel for the tool at no cost and later decide if it’s worth the money.

Creating a Subscriber List with Constant Contact

If you want to create a subscribers list with Constant Contact, you can do it in several ways. These ways include manually typing the address into the form, copying and pasting, uploading a file (XLS, CSV, XLSX, TXT), importing from customer relationship management, and importing from Gmail or Microsoft Outlook address book. 

To understand how to do this, we did a little experiment. We tried uploading four CVS and Microsoft Excel documents by overlapping contacts, and they were accurate. The best thing is that the duplicate contacts were merged. Adding a new custom field was also pretty easy. 

But one thing that you might not like is that editing users’ records are not that easy. This tool makes you load each record individually. Then you can update the field to add more details to the contacts. 

You can also grow your subscribers by creating web forums to ask your customers to sign up for promotional emails and newsletters. Constant Contact further offers landing pages by integrating with the Facebook Join My List app, Facebook Lead Ads, and OptinMonster. Based on the methods that users use, you can segment new contacts. 

Now, here are a few things that you need to remember. First things first, Constant Contact does not accept group addresses like marketing@ or sales@ addresses. It even wants you to verify consent from the entire list because it doesn’t accept any bought list.

So, it’s safe to say that Constant Contact can better monitor fraud. This makes sure that your email does not get into the user’s spam folders. It also helps Constant Contact to make 90% accurate delivery. 

Creating Campaigns with Constant Contact 

Next comes the campaign creation, which is also an easy process. It’s, in fact, as easy as setting up email automation and surveys. Also, if you are interested in copying or revising a campaign, you can search for the campaign by entering keywords or dates. 

With Constant Contact, you also get an integrated marketing calendar that you can use to schedule emails based on events and holidays. 

When it comes to email campaigns, you get an opportunity to use different templates. Ever since Constant Contact has redesigned the drag-and-drop editor option, it puts fewer restrictions and offers multiple layout options. 

You get an opportunity to play with texts by giving you access to Google fonts, images, and colors. You can also import PDFs and add blog post teasers if you want. And if you want better features, you can choose Constant Contact’s branded template builder that includes your company’s color scheme, logo, and social media links to the email. 

As far as Constant Contact’s mobile options are considered, they are not that impressive. That’s because the preview ease for mobile-oriented emails is not the best. 

This tool further does offer a bundled library. But if you can’t find anything helpful there, you also get a custom mail template design. Also, you get a media library where you can easily store your company’s assets like images and logos. And lastly, you have one-click access to the paid stock photos. 

After you have completed the newsletter, you can either send it right away or schedule it for later. This way, you can even schedule recurring emails for anniversaries and birthdays. But the drawback is that Constant Contact doesn’t offer an option to send an email on a monthly, daily, and weekly basis. 

Constant Contact: Integrations 

One of the best things about Constant Contact is that it offers a large variety of integration options designed for small businesses growth. It comes with eCommerce partnerships with eBay, Shopify, Etsy, Eventbrite, and Vimeo. 

The Eventbrite integration has subscribers RSVP, download coupon options, respond to polls, and more. This thing is also applicable for the buy buttons and product descriptions. 

You also get an opportunity to create Abandoned Shopping Cart emails. This way, you can follow up with the customers, making them remember what they have in their cart. It’s actually an impressive feature that’s highly used directly by customers, e-sellers, and retailers. 

Besides this, you also get a wide array of other integrations that are specially designed for social media and SEO. You can even find in-app Instagram and Facebook creations. Also, there is an option to select better social media monitoring tools. 

In addition, you can find access to SEO tools and Google My Business to optimize keyword usage perfectly. 

Campaign Tracking with Constant Contact

Next comes the campaign tracking. So, once you have sent the email, Constant Contact lets you track it via a redesigned reporting tab. If you open the dashboard, it will show basic click-throughs, including opens, bounces, and unsubscribe requests. 

Besides this, the dashboard will also show you the most engaged subject line from the sent email and shows email opens on desktop versus mobile. Overall, you get a better idea, which helps you enhance how you design email for the next time. 

Constant Contact even has a video tutorial to ensure that you do not get overwhelmed by the process. Through the tutorial, you can understand what all the reports mean. You will also get additional information on different things, like how you can craft better subject lines and other ways that can help you improve your email open rate. 

Its mobile application is useful if you want to understand how the emails are performing. The Report page is where you get to see the subject line A/B test result, and it is actually a map that shows exactly where the subscribers are interacting. 

Unfortunately, you won’t find the option to build custom reports. You only get canned reports. But if you want more information, you need to transfer the data to a different reporting tool. 

Constant Contact’s Simple Email Automation 

Email automation was previously called autoresponders. So, if you are interested in creating an automated series of emails, you are required to select Email Automation from the Campaign options view. 

For this, you need to select an email trigger. These are the subscriber’s actions, including clicking a specific link, opening the email, having a new contact join a list, and clicking any link. 

After that, you can create a new email. You can even use one from the previous campaign. This way, the email will be sent automatically to respond to the action. 

Constant Contact offers enough flexibility on how long you want to wait until you get the next follow-up email sent. Also, you get the freedom to add multiple automatic emails to a single campaign. 

One thing that you might not like is that Constant Contact majorly focuses on email marketing. So, if you want more than just email marketing, you can choose Constant Contact alternatives like HubSpot Marketing Hub and Mailchimp. These offer multi-channel automation features, which are helpful for SMS and emails. 

Related: Constant Contact Vs. MailChimp: Which is the Better Email Marketing Tool?

Customer Support Options 

The best thing about Constant Contact is that it offers multiple helpful options. These include information icons placed in the dashboard views, next to the Options tab. 

Along with this, you get access to a wide collection of Knowledge Base articles. Also, you can reach out to coaches by dialing toll-free numbers. 

But if you are looking for phone support, you might not find it 24/7. You can only contact customer care support from 8 am to 10 pm from Monday to Thursday. Besides this, on Fridays, phone calls are available from 8 am to 9 pm, and on Saturdays and Sundays, it’s from 10 am to 8 pm. 

Lastly, Constant Contact offers live chat and an option to interact with the team via Twitter. All in all, the customer care support is pretty impressive. 

Conclusion: Constant Contact is Ideal for SMBs

Whether it’s medium-sized or small businesses, Constant Contact enables them to tailor email marketing campaigns that increase customer engagement. The highlight here is that this tool offers a wide variety of templates for users to choose from. 

Not to mention, the plan pricing is affordable. That means you won’t have to burn a hole in your pocket to get Constant Contact. Overall, Constant Contact offers a suite of features that make it hard not to recommend. 

The best way to understand what the software can do for you is by signing up for the 60-day free trial.

Related: The Ultimate List of Email Marketing Statistics You Need to Know in 2022

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