The various excellent builders for photography sites have made the task of getting your work seen, and your photography business and skills promoted online easier and more affordable than ever.
We have thoroughly reviewed and selected each best website builder for photographers from this list of the best photography website builders for 2021.
The 7 Best Photography Website Builders Are:
- Squarespace – The best overall photography websites builder
- Wix – The best easy to use photography website builder for beginner developers
- SmugMug – The best website builder for event photography business
- Weebly – The most affordable builder for the best websites for photographers
- Duda – One of the best photography website builders for agencies
- SITE123 – The top photographer website builder for backend support
- WordPress – Best for creating and maintaining photography blogs
At a glance, it is clear that we have chosen Squarespace as our top pick for the best builder for your photography hobby or business. This is due to numerous features, including its amazing templates to choose from, which are both artistic and professional.
The strong runner-up Wix is our user-friendly top choice, while SmugMug is the best-specialized website builder for your photography event business.
More information on how we created this list
We selected these top best photography website builders for 2021 based on our detailed research, reviews by numerous professional photographers, and online reviews.
Here are the main features which we took into consideration when rating and ranking the top best website builder for photographers and photograph services:
- The ease of use
- The design and flexibility
- The value it has for the money
- The feature types and quality
- The help and customer support offered
- Customer reviews and satisfaction
So, to find out more about each of the top website builders on our list, read on for a detailed overview of their features, ease of use, pros and cons, prices, and more.
The best overall photography website builder
Squarespace has ranked number 1 on our list as the overall best websites for photographer building platforms for 2020.
The number one reason for picking this website building platform are the stunning, high-quality templates offered, which are an epitome of artsiness combined with a professional and high-end look.
Squarespace is quite easy to use for creating a personal, business, or a commercial website, as well as a website for photography of any type. With any plan, you get a free custom domain, unlimited storage and bandwidth, SSL security, access to templates to choose from, and much more.
The unlimited storage offered by the website builder for photographers will ensure that you can upload as many of your photographs to your online portfolio and website as you want.
- Gorgeous and stylish templates suited both for artists and businesses
- Numerous available in-house plug-ins and apps for customizing your website
- It is a tad more expensive than some of the others, but the value for money you get is excellent
- The website builder is not as simple and straightforward to use, especially for beginners
As mentioned previously, Squarespace offers some of the most stylish and professional-looking yet artistic templates for pro photography sites and for all other types of websites.
The award-winning templates are designed by professionals and are mobile responsive so customers and visitors can enjoy viewing your photographs and creations on a screen of any size.
Users of the best website builder for photographers can also switch to another template at any time if they want to upgrade or change the outlook of their photography website.
Squarespace is one of the top preferred site builders by photographers in 2020 which offers various features and tools in the in-house suite, so you don’t need to install or use third-party plug-ins or apps to customize and manage your website. The high-quality tools included can be used for the optimization of your photography site via integration with social media, blogging, SEO for a better search engine ranking, and more.
The SEO tools and guides provided by Squarespace will help you add alt tags and descriptions of your photos, engage visitors via blogs, and more. This will help with Search Engine Optimization and hopefully bring more visitors, traffic, and customers to your photography website.
Squarespace is a superb platform for blogging and offers:
- Unlimited blogs and pages
- Creating different blog categories
- Adding user comments
- An option for adding an RSS feed for subscribers
The best website builder for photographers also has plans with very reasonable prices, starting from $12 per month with a 25% discount if you pay annually for a personal website and $18 per month with a discount of 30% if you pay annually for business use.
For those of you interested in selling your work or services online, there are also basic and advanced commerce online store pricing plans for $26 and $40 monthly, where you can get discounts of 13% if you decide to pay per annum.
Students can get a 50% discount on any plan.
Although there is no free plan, you can try out any Squarespace for free for two weeks thanks to the 2-week free trial offered.
You can get started on building your new photography website on Squarespace here.
Easiest photography website builder to use
Wix is the top user-friendly website builder for photographers and for both personal or business needs.
You can choose among 500+ available templates on Wix, including dozens for photography, and customize your website easily via the drag-and-drop interface editor on Wix, which is easy to use and navigate even by non-tech-savvy users and newbies.
Wix has affordable pricing plans, and offers its subscribers useful features, tools, numerous apps, and add-ons, and allows for endless creative control.
- The Wix site and portfolio builder offers its users infinite creative control and a huge array of templates
- Easy drag-and-drop interface for website customization and editing
- Wix will help you create a mobile responsive site that will look well on any screen type and size
- There is no way to switch templates once you have selected one and have it running on Wix
- Since the creativity options on Wix are endless, some people may get lost due to the lack of backend structure
You can pick among over 500 professionally designed templates, with numerous of them dedicated specifically to photography on Wix.
The drag-and-drop website builder editor on Wix allows for infinite customization options of the website. You can also add features to your photography website, including rotating image galleries, slideshows, image lightboxes, and more.
It is recommended that you take the time to look through all of the Wix templates and styles before picking one for your photography webpage because, on Wix, you cannot switch templates once you have picked and set one.
Wix is the first site builder that offers Artificial Design Intelligence, also referred to as Wix ADI. The integrated artificial design intelligence will help create the best website based on AI and the responses of the user to several questions and according to his or her needs.
Apart from providing users with endless possibilities regarding their website’s design and style, Wix also has some easy to use and useful tools, features, and apps.
You can use them to integrate your website with your social media accounts, create contact forms, and more.
Thanks to the numerous Wix apps on the Wix App Market, you can find both free and paid apps to improve your website, optimize it for search engine ranking, boost traffic, and promote your photos and services, and more.
With the built-in SEO tools on Wix, you can easily add alt tags to your uploaded photos and images for a better Google search result ranking. You can also get help via the nifty Wix SEO Wiz built in the Wix platform, which will help boost your website’s traffic and get found on Google.
Wix is among the top platforms for blogging as well. It has a built-in Wix Blogging Tool, which will help guide you through the process.
Some downsides include the lack of an archiving option for older blog posts and the lack of setting up an RSS feed.
Wix offers a wide array of subscription price plans for websites and for business and ecommerce users.
The prices for setting up and hosting a website start from $14 monthly for the Combo plan for personal use, $18 per month for the Unlimited plan for freelancers and entrepreneurs, $23 monthly for the Pro plan, and $39 monthly for the VIP plan.
Each plan on Wix comes with a free domain for a year, SSL certificate, and storage space from 3GB up to 35GB.
If you want to set up an ecommerce site, you can expect to pay monthly fees from $23 to $49 per month for the business basic and business VIP plans. The ecommerce and business price plans come with larger storage options starting from 20GB and up to 50GB.
Wix offers a 14-day money-back satisfaction guarantee for all of its users.
You can get started with building your photography website on Wix here.
Best for event photographers
SmugMug is our top pick for the best website builder for photographers which are specialized in services or businesses, like event photographers.
The biggest advantage of SmugMug is the ability to set up your website, add your photographs or other products and services, as well as your prices, and start selling them immediately, without the need for add-ons or other tools to develop an online store for your images and services.
- It offers great features for photographers, including safety features for all of your work you post on your website
- One of the best website builders where you can get started selling your prints and services right away
- Because of its specialized portfolio features, it is more limited than other website builder platforms
- The Portfolio plan costs $32 for a month, which is pretty expensive as compared to other website builders and hosting services
SmugMug has a rather limited choice of themes and templates for your photography website, especially as compared to Wix and other of our top best photography website builder choices.
With the most expensive pricing plans, users will receive access to a limited 21 different templates.
On the other hand, SmugMug focuses its themes and features on users displaying their own images and work, and the site builder offers reliable image protection for all images in the photography portfolio. But then again, the other website design features like adding maps, contact forms, and others to your website are limited.
Using the editor is easy, but the creativity you can put into its design and customization is limited as compared to other website builders for photography.
When it comes to features, SmugMug is one of the best options for photographers. This is mainly due to the built-in ability to protect your photos’ copyright and image protection and security via custom image credit watermarks, displaying a copyright notice if a user right-clicks on an image, password protection, and more.
Other excellent features that SmugMug offers for photographers include:
- Unlimited storage for uploads of images and videos
- Syncing with Lightroom
- Social media integration
- Built-in integration with professional printers for direct printing and ordering of prints from the site
- Easy and instant uploading of photos to the website from a phone or other device
- Adding images and albums from various sources like Apple, Dropbox, and more
Thanks to the SmugMug SEO Guide, you can easily make your photography website easier to be found on search engines and improve its ranking. You can also tag all your photos with alt tags and add metadata to the pages on your website, create your sitemaps, and improve your rankings on Google and other search engines.
Unfortunately, SmugMug doesn’t have an integrated blogging feature or option, which is something worth noting if you are planning on relying on blogging for your marketing.
SmugMug offers the following plans: The basic plan costs $8 per month, the power plan is $13 a month, the Portfolio plan, which most photographers will probably opt for, costs $32 monthly, and there is a Pro plan for professional photographers which will cost you $50 monthly.
All plans are billed per annum, but you can cancel your subscription at any time.
There is a free 14-day free trial offered by SmugMug, which you can try out here.
Cheapest photography website builder
Our best budget-friendly option Weebly offers the least expensive monthly and annual plans, and even includes a free plan for basic use.
The website builder is easy to use but may limit the creativity which some users want.
On the other hand, Weebly has one of the most comprehensive App Stores with hundreds of in-house and third-party apps that can help you customize your photography website, boost the traffic, and help with the marketing, sales, and more.
- One of the most extensive app stores among all website builders
- Excellent balance between structure and customization
- Weebly was recently acquired by Square, which may lead to a new overall direction of the platform different from the current more creative direction
- You cannot restore your website if it goes down, and need to rely on tech support from Weebly to get it back on and running if it goes down
The themes offered by Weebly are fewer and simpler than those offered by some of the other website building platforms. At the same time, they are attractive and will give your website a professional and stylish feel. There are some themes for portfolios, others for personal, blog, event, and business uses you can choose from.
They are a tad basic, which can be a downside for the more creative types. But their simplicity makes them easier to set up, customize, and work with, which is good news for people who don’t have the skill or time for complicated customizations. The platform supports simultaneous photo uploads while you work on the site, which can save time and effort.
Thanks to the massive choice of apps and tools on the Weebly App Center, you can easily add a wide variety of features to your photography website.
You can add apps and tools to help you sell or print out and sell digital prints and downloads.
Users should be warned that the platform will automatically optimize the images when uploading them, so it is a good idea to embed the color profile when exporting them to maintain their vibrancy.
Weebly has a strong blogging orientation, which includes creating a blog archive that is easy to access, the ability to add comments, an option for social bookmarking, analysis on the performance of your blog, and more.
You can find a wide array of useful SEO apps at the Weebly App Center, and also use the extensive SEO Guide offered by Weebly to help improve the search result rankings and the traffic to your website. You can also easily add alt text to your images on Weebly.
The best SEO tools and apps, though, are available for the subscribers to the premium plans.
As mentioned earlier, Weebly is the cheapest and best budget-friendly option among all of our choices for the best website builders for photographers.
The plans offered include a completely Free plan, a personal plan for $6 per month when billed annually, and $9 a month when billed every month. You can also subscribe to the Professional plan, which costs $12 or $16 monthly depending on whether you pay per annum or monthly, as well as to the Performance plan, which costs $26 or $29 per month.
The Free and Personal plans offer up to 500MB of storage but have some ads displayed.
With the Professional and Performance plans, you will receive unlimited storage, a year of a free custom domain, advanced marketing, and ecommerce tools, and more. No ads will be displayed with any of these latter two plans.
You can start building your photography website on Weebly here.
Best for agencies
Duda is a photography website builder that is easy to use, has built-in tools and features, and some very stylish and cool template options, including a whole section with artsy and professional portfolio templates.
- It features some of the best and most professional looking templates and designs
- Users get access to a ton of apps, widgets, features, and more
- It has some of the highest prices
- The templates themselves cannot be customized as much as those on other photography website builders
Duda offers its users a choice among about 100 amazing templates, divided into various categories for different needs and website types. The most suitable templates for photographers and for agencies are the 11 Portfolio templates. Each of them is professionally designed and mobile responsive, so your photos will look vibrant and great on a phone, tablet, computer, or any other screen.
The development of the site is easy. You just need to pick a template, add your photographs and text and then tweak the settings where you want to. It is user-friendly but doesn’t allow for too much creative freedom.
You can customize your photography website with all kinds of widgets that add more functions to the site. You can add widgets for downloadable files, contact forms, zoom, and more.
You can also use the built-in photo editor, mobile editor, and the free image library on Duda.
Duda has a plan designed specifically for agencies and is among the best site builder platforms for photography agencies.
Although Duda provides its user with a blogging option, it is not as functional or user-friendly as some other pro site building platforms.
Like with blogging, Duda does offer some assistance for SEO of the websites on the platform, but nothing out of the ordinary and no helpful guidance to help you improve your search engine result rankings.
The major downside of Duda is its value for money. The web builders platform has some of the highest prices for monthly and annual plans.
The basic plan costs $14 a month when paid per annum. The Team plan currently costs $11 per month when billed annually (without the discount, it is $22 for a month), the Agency plan is currently sold with a discount of 25% and costs $33 per month when paid annually (regular price is $44).
The platform also offers an Enterprise plan, which comes with custom prices depending on your needs.
You can try out the Duda Team plan for free thanks to the 14-day free trial.
Best for backend support
SITE123 is a user-friendly site builder that shines among the rest with its advanced backend customer support to resolve any problem with the setup or the website via the 24/7 live chat service.
It is perfect for photographers and agencies who like to rely on helpful and timely tech and customer support for their website.
Setting up a website on SITE123 is easy and quick, and during the setup process and after that, for the maintenance of your photography website, you can rely on 24/7 live chat support, email support, and an extensive help and support center.
- Very helpful and fast customer support
- Easy to use interface
- A relatively limited creative freedom
- You cannot switch from one template to another once your website is up and running
- Simple and not as scalable as some of the other options
The templates and styles offered by SITE123 are not particularly flashy, but they are some of the easiest to set up and look professional and good.
Once you set up and get your website running, you can’t switch to another template, which is why you should choose wisely during the planning and setup.
SITE123 has some excellent built-in design features, including a gallery and portfolio, integration with social media, sections with large images, contact forms, and more, which you can add to your photography website.
Although the design and features are nice, they are not suitable if you want to have a long-term scalable option for expanding your online presence and business.
SITE123 is good for blogging, and allows for quick adding of blog posts, get insights, accepting comments from visitors, adding an RSS feed, and more.
While SITE123 won’t do anything to hinder your website’s search engine result ranking positions, it is not as helpful as other platforms when it comes to improving your SEO.
New users will get access to two plans only, including the Free plan and the Premium plan, which costs $7.80 per month. The Free plan offers 500MB of storage and a 1GB bandwidth. The Premium plan offers 10GB of storage, 5GB bandwidth, and a free domain name for a year.
Once you sign up for the Premium plan, you will get access to an additional four plans if you decide to upgrade. The prices start from $12.80 and are up to $34.80 per month, but when billed annually.
The most expensive plan includes 270GB of storage, so if you are looking for a website with unlimited storage, you should pick another platform.
You can start building your photographer website on SITE123 here.
Best for photography blogs
WordPress.com is among the best platforms for developing and maintaining blogs of all kinds, including photography blogs.
WordPress com is also among the most famous CMS for blogging in the world, with some of the best blogging tools and excellent value for the money.
It is a perfect solution for a photography blog rather than for a portfolio.
- WordPress com is the world’s leading blogging platform with a wide range of blogging tools
- It offers one of the best values for money
- It is not suitable for newbies because it has a higher learning scale and is more complicated than other platforms
- While it is an excellent choice for blogging, it is not as good for photography portfolios and galleries
WordPress com offers its users hundreds of different themes, including 90+, which are suitable for photography blogs, portfolios, and websites. The templates’ price ranges from $0 to $90, but you need to be a Premium plan subscriber to get access to them.
The platform lacks drag-and-drop editor tools, and setting up, customizing, and editing the design of the webpage is more complicated than with other photography website builders.
While WordPress blog and site builder has the best tools and features for blogging, it lacks specific features for photography, which some of the other platforms offer.
As mentioned previously, WordPress is the leading site builder for photography blogging and includes the widest range of blogging features, such as comments by visitors, social bookmarking, and more.
The platform offers hundreds of excellent SEO tools and features, SEO plug-ins, and more from its over 50,000 plug-ins. You will also get a number of powerful SEO tools when you sign up for and set up your blog.
The WordPress pricing is among the best deals you can find, given all the built-in features and tools you will get for signing up.
The personal plan costs $4 per month when billed annually. The Premium plan is $8, the Business plan is $25, and the eCommerce plan is $45 – all of them per month and when billed once a year.
The Premium plan, which costs just $8 per month, is sufficient for most small photography site needs and includes 13GB of storage, a free custom domain name for a year, an SSL certificate, and live chat support.
You can start your photography blog at WordPress here.
What Are Photographers Recommending?
Portrait Photographers – Taylor Wessing Finalists 2020
According to Built With, there is no clear favorite when it comes to the top preferred photographer platform used by portrait photographers and Taylor Wessing Finalists from this year.
Freelance Photographers – The Dots
The Dots is a popular network used by creatives like photographers and other people who don’t suit up for work.
When asked for their personal preferences for the best photography website building platform on The Dots, the answers included various top-quality choices, with the prevalent ones being Squarespace, the drag-and-drop Wix, and Format’s Photographer Online Portfolio builder.
Other Photography Website Builder Options
While choosing a website builder platform that is specifically designed for photographers is not absolutely mandatory for photographers, it helps if the site builder has some specific feature, themes, and tools for photographers.
Apart from our top picks for the best website builders for photographers for 2020, there are some other alternative platforms that are suitable for people who are aspiring or pro photographers.
Here are the other options which you can choose from:
Format is another excellent site builder for photographers looking for a portfolio specific website builder. The platform has a free 14-day free trial for anyone who wants to try it out before subscribing.
The plans start at a price of just $7 per month, which makes it one of the most affordable options on the market.
Creating a digital photography portfolio website on Format is very easy and will take only a few steps to get it set up.
Format is suitable for photographers of all types, including wedding, event, portrait, fashion, food, and others.
It is still a relatively small platform but offers some impressive templates and excellent customer support.
The Adobe Portfolio is another easy to use platform where photographers can set up professional-looking online portfolios of their work.
Although the templates and customization options offered by Adobe Portfolio are slightly limited, it is an excellent option that comes for free if you already have an Adobe Creative Cloud account.
Cargo may be smaller than most other platforms for photography website design, but it does include some unique templates for photographers and designers.
It has a free trial, but if you want to upgrade to a paid plan, you should be ready to pay a minimum of $13 per month or $99 per year, which can be on the expensive side.
Pixpa is dedicated to helping creators and photographers build their portfolio websites. It offers reliable client proofing and image credit security.
You can try Pixpa out for 15 days thanks to the free trial offered. If you like the platform, which includes all the tools to create a portfolio website, galleries, a blog, and make money from ecommerce, then you can sign up for one of the paid plans, which start from $7 for a personal plan billed annually. You can also choose the expert plan for $10 per month when paid for a year and a business plan for $16 per month when paid annually.
Zenfolio is focused on event photographers as it allows for easy setup of client logins, as well as sufficient storage space to upload your portfolio, gallery, and customer’s photographs.
However, its SEO tools are not very useful, and its interface is not as user-friendly as those of other platforms.
You can try it for free or subscribe to a paid plan, which starts at $5. The most popular Pro plan costs only $10 per month, which is a great price for the features offered.
How to Pick the Best Photography Website Builder for You
The main features to look for when choosing the top website builder for photography for your needs include tools and features which will allow you to:
- Showcase your photographs and work
- Create and manage a pro and yet affordable site
- Be easy to set up and use
- Allow for storage and displaying of high-resolution images
- Help you build traffic and make money
Use Square Online Checkout Links to make money through your photography website
If you are looking for a way to sell a few of your photos and prints online without having to create a whole new website, you can try the easy to use and inexpensive Square Online Checkout Links.
All you need to do is set up an account and add the checkout buttons on your existing photographs and descriptions on your site. This will allow you to sell your images without setting up an online store. The sales can be made directly with only a 2.5% transaction fee included.
Ensure the builder brings out the best in your photography
Since anybody today can call themselves a photographer, given that you probably already have a camera ready in your pocket at all times when you are carrying your phone, it is crucial to showcase your photographs in the best possible way in order to stand out from the crowd.
With the top-recommended website builders for photographers, you can create a professionally looking website and customize it in accordance with your needs and aesthetics easily and without having any advanced site-building and coding skills.
You can install and use apps on your website on most website builder platforms in order to add new design elements, features, and tools to promote your photographs and photography services.
There are thousands of apps to choose from, which will help you integrate your portfolio or website with your social network accounts, help improve your SEO for increased traffic, assist you in marketing your photos, and many more.
Improve Your SEO
No matter how beautiful and professionally designed your website is and how extraordinary your photographs are, there is no way that you can get more people to visit your site, buy your images or your services if you can’t reach your potential public.
By working on improving your SEO, your images and your website or online store are more likely to appear at higher positions in Google and other online searches. This will no doubt help increase the traffic to your site and hopefully increase your popularity and sales.
Most of the top-rated photography site builder platforms include excellent SEO guides and tools.
Use an Eye-Catching Template
The design and the template of your website is the first thing that visitors to your website will see. The more professional and creative it is, the more likely their attention will be grabbed, and they will spend more time on your website admiring your photographs.
Tags – these are labels that can be added to online photos for sorting images as types
Alt Text – these labels include descriptions of the online images which enable the Internet search engines to index them and the website
Metadata – the short description about a website that appears in the Internet search results
Best Photography Website Builders: The Verdict
So, as you can see, there are some excellent website builders for any type of photographer – from a beginner to a professional or an agency.
We picked the top best website builders for photographers based on their ease of use, design options, features, blogging, SEO, and price.
Our picks 7 best website builder options for photographers are:
- Squarespace – The best website for photographers building platform
- Wix – The easiest to use photography website builder for newbies
- SmugMug – The best website builder for event photography business
- Weebly – The most affordable photography website builder of all
- Duda – One of the best photography site builders for agencies
- SITE123 – The top photographer website builder for backend support
- WordPress – Best for creating and maintaining photography blogs
Squarespace is our overall favorite website builder for photographers, thanks to its fantastic template designs, and the added powerful website management, SEO and blogging features, and its unlimited storage space and bandwidth plans.
Are You Ready to Try Squarespace?
You can try out Squarespace for 14-day free trial or sign up for one of its plans here.
Best Photography Website Builders: the FAQs
Are dedicated photography website builders better than all-round website builders?
This depends on your specific needs and your skill level for developing and customizing a website. In some cases, dedicated web builders for photography like SmugMug or PhotoShelter are a better choice, and if you want more creative freedom, the general website builder Wix may be a better option for you.
Can’t I just use Instagram?
Yes, you can use Instagram to promote your photographs and services, but it is better if you integrate your Instagram account and other social media accounts with your own website – so that you get a wider audience, rather than rely on a single social network platform.
Can I make a photography website for free?
Yes, you can. But most free websites will not provide you with a recognizable and easy to remember domain name. Plus, most free websites come with annoying ads and limited features. It is recommended that you invest in building your own website to display your photographs, images and portfolio, and services for a more professional look.
How do I create a photography website?
Developing a photography website is easy if you pick a suitable web builders platform.
You can choose a platform that has a free trial to try out the features and the ease of use before signing up for the service for a longer-term.
Most platforms are very easy to use, have various available templates and other features like widgets, apps, and tools to choose from.
Some are more customizable than others, so pick the one which is the most comfortable to use and which fits your vision and idea for your website.
What is the best value photography website builder?
From our top picks, WordPress is the winner in this category. But WordPress is more suitable for photography blogs rather than for portfolios and galleries.
Another inexpensive platform with great templates and powerful SEO tools is Weebly.
Will I be able to sell my work through my photography website?
If you choose a plan and platform which offers e-commerce tools, then you can sell your digital images or photo prints directly from your website.
So, make sure you check the features included in each subscription plan before picking the most suitable one for your needs, especially if you want to sell your work and services directly via your photography website.