The Science Behind Viral Marketing
Last Update - April 6th, 2017
Going viral is the best way to get tons of traffic and attention to your website.
I will be honest with you. It is not easy. You must work hard and be persistent like a Honey Badger.
The good news is you can reverse engineer viral articles, videos infographic or other pieces of content. At the end of the article you will find what content types perform best and which emotions generate social engagement - shares, likes comments etc.
Table of Contents
- What Happens One Hour After Drinking A Can Of Coke
- What Happens to Your Body One Hour After Eating a Big Mac
- Ship Your Enemies Glitter
- Our Blades Are F***ing Great
- This Unicorn Changed the Way I Poop
- Baby & ME by Evian
- How to Tell if You Have Bad Breath
- Girls Don't Poop
- Harlem Shake
- The Happiest States In America In One Map
- Viral Marketing Benefits
- Push The Button
What Happens One Hour After Drinking A Can Of Coke
This infographic got 160,000+ visitors in July and 110,000 in August according to Compete.com. It also accumulated a ton of links to the original post and insane social shares count. You can learn more about it from this article - Viral Link Building: How To Create A Link Explosion (With A Can Of Coke).
What Happens to Your Body One Hour After Eating a Big Mac
This one is similar to the first infographic. According to Compete.com, it tripled Fastfoodmenuprice.com traffic to almost 300,000 unique visitors for September.
Ship Your Enemies Glitter
ShipYourEnemiesGlitter.com generated $20,000+ in sales and 2.5 million visits in 4 days and become hugely popular viral site overnight! It is a service, which delivers an envelope, filled with glitter to one of your enemies for the small fee of $9.99.
It was featured on The Daily Mail, Entrepreneur Magazine, The Huffington Post, Time Magazine, ABC News, The Tonight Show with Jimmy Fallon and Yahoo!
The mastermind behind the website is 22-year old Mathew Carpenter who sold his business on Flippa for $85,000 just 18 days after it was launched.
Our Blades Are F***ing Great
Dollar Shave Club offer shaving products delivered to customers doors on a recurring subscription. Their viral video is viewed over 21 million times. Dollar Shave Club got 12,000 orders in the first 48 hours. They could score more if the traffic from Youtube didn't crash the company's servers.
This Unicorn Changed the Way I Poop
Squattypotty's video was watched by 6,500,000+ people just 5 weeks after it was published. It presents their product in an extremely funny way and also explains how Squattypotty can help us to be healthy.
Baby & ME by Evian
Evian started their first successful viral campaign in 2009 with Roller Babies but their 2013 ad Baby & Me scored really big. It notched more than 114 million views on Youtube and helped the brand to expand its popularity.
How to Tell if You Have Bad Breath
College student Jeffrey Harmon put together a video to promote OraBrush tongue cleaner. His video has almost 25 million views since it is published. The budget was just $500. You can't get this results with paid advertising, right?
Girls Don't Poop
Jeffrey Harmon and his brother created an even more successful campaign for PooPourri.com. This video reveals the secret for a happy relationship. This is a real product, which is clinically proven to work. This viral marketing campaign helped them to build a brand.
This is one of the most viral waves that ever happened in world's modern history. Do you remember how Youtube literally exploded with 100s of new versions of Harlem Shake from all over the world every day?
The Happiest States In America In One Map
This infographic is published by Huffington Post back in 2013 and was a big success and became viral on Facebook and the other big social networks.
Viral Marketing Benefits
- Create massive brand exposure and free press
- Drives tons of traffic
- Generate high levels of social engagement
- Boost organic search rankings
- Increase brand engagement
Push The Button
For a successful viral marketing campaign, you should push the right buttons and trigger people's emotions. Some of the most common emotions, which create viral effect according to Plutchik’s wheel are:
1. Long form content gets more social shares than short form content - Blog posts of 1,500 words or more tend to receive more shares.
Posts on Quick Sprout that are longer than 1,500 words receive 68 percent more tweets and 22 percent more Facebook likes.
- How to articles
- What posts (title starts with the word “What”)
- Why posts (articles that try to answer a “Why” question)
Are you ready to create your first viral piece of content?
Let us know if you have any questions and comments!