8 Best Online Form Builder Apps Reviewed

At some point or other in running a business, you would be required to collect information from your employees and customers. While collecting the information, you would never want to waste time finding an online form builder that offers better editing themes and tools.

We understand this thing. That’s why we have done a thorough research and tested nearly 30 online form builders. Out of that, we have finalized the 8 best online form builder apps so that you can use the best tools to make better forms.

Among the recommended options, some can make attractive-looking forms with just a few clicks, while others excel at analyzing and exporting the data. That means we have something for everyone.

Top 8 Online Form Builder Apps

  1. Google Forms for quickly creating powerful forms for free
  2. Microsoft Forms for collecting and analyzing form results in Excel
  3. Jotform for building a form from a template
  4. Formstack for advanced analytics and regulated industries
  5. Typeform for conversational data collection
  6. Paperform for creating order forms
  7. Formsite for protecting sensitive data
  8. Pabbly for easily creating forms you can respond to

What Makes An Online Form Builder Great?

Well, the way how a form builder works is really important. It should be straightforward rather than confusing. That’s because you can easily create questions and labels for the data you want to collect. Also, the respondents can then give information via freeform text boxes, dropdowns, and radio buttons.

While building forms and getting answers sound simple, you must not forget that form builder apps come in different shapes and sizes. Some form builders are a part of the whole productivity suite, while some are simple and standalone.

But what truly makes a form builder better than the rest? Below are four aspects.

  • Highly customizable: If you want to impress your customers by showing them that you care, you must customize the colors, layouts, and logos of your form. Customizing forms is also recommended because it is an extension of your brand.

But you would only be able to customize a form if the app offers this feature. That means an excellent form builder is one that lets you give a personal touch to the form.

  • Powerful analytics tool: If you quickly and correctly want to analyze the collected data, you need an app specially made to analyze or export data.
  • Simple to use: It’s one feature you must never overlook. That’s because a difficult-to-understand form builder is a quick turn-off. An excellent form builder is one that can help you build a form in a few minutes.

Also, it should have a variety of useful templates that have all the hard work done so that you can save time the same.

  • Easy to distribute: Imagine using a form builder with an analytics tool that offers customization options and is simple but doesn’t come with an easy-to-distribute option. Will you use it? Honestly, you must not use it because if you can’t get your form quickly in front of people, what’s the point of creating it?

You need a form builder with better tools to quickly distribute the form to the customers or employees.

Besides these four aspects, we have also focused on online form builders that can run on any platform. That means applications that are platform-neutral.

We like Ninja Forms, Formidable Forms, Gravity Forms, WPFormс, which are designed especially for WordPress.

On the other hand, website builders like Squarespace and Wix have form builder tools and other specific features and functionalities that are built-in.

That’s why we have eliminated these options and have continued with those that can be used on any platform. Scroll down to have a look.

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Best Free Online Form Builder for Building Forms Quickly

Google Forms (Web)

Google Forms

Google Forms is probably one of the few options that almost all people are aware of. But do you know why people like this app? First things first, it is free because you can use it through a Google account.

Besides that, this form builder automatically saves your form results to a Google Sheets spreadsheet for advanced analysis. And lastly, it’s quick and completes the work in no time.

Compared with other online form editors, this one has noticeably faster adding and editing options. That means you can complete the task in no time. Also, Google Forms even lets you use questions previously added to other forms. It can further speed up the form-building process.

Moving to the tools and features, this form builder has all the basic form fields that you need to create forms. There are options for checkboxes, dropdown menus, file uploads, multiple-choice selections, short- and long-answer text boxes, and more.

You can even add images or videos and some basic conditional logic. The conditional logic option can further adjust what questions people should see based on the answers they provide. In addition, Google Forms lets you set questions as required or optional and build a form that acts as a quiz to score answers. The only downside is that you can’t make payment forms using this app.

You get multiple pre-built templates to choose from. And you can freely customize your form with photos and colors. If you want, you can add features and extra field types with the help of Google Forms add-ons. After that, you can easily share the created form templates.

As we have already mentioned, Google Form offers an advanced analysis service. It is possible because it’s integrated with Google Sheets. It lets you use the power of a spreadsheet so you can validate the entries. This way, you can create your data work with customized lists and reports.

And lastly, you can share the created form with the help of Google Forms Zapier integration. The best part about it is that it comes free with every Google account.

Best Free Online Form Builder for Excel Form Results Analysis

Microsoft Forms (Web)

Microsoft Forms

If you don’t like the Google Sheets interface, you should probably use Microsoft Forms. It has an excel format and is a free way of creating better and quick forms.

You can see Microsoft Forms as an alternative to Google Forms because it works largely in the same way. But the only difference is that Microsoft Forms comes with more data analysis features since it’s integrated with Excel.

Probably the interesting thing about this free form builder is that it’s simple and fast. That means you can add questions and choose an answer format in no time. Then you can type in all of your questions along with the response options.

Surely, Microsoft Forms doesn’t have all the types of responses that one might find in Google Forms. It offers some of its own types, like Net Promoter Score.

Microsoft Forms lets you share a direct link once you have created a form, including all the questions and customization. Besides this, you can also get embed code, which you can add to your website.

After that, you can easily check the responses from your employees or customers directly in Microsoft’s form interface. This app lets you add the responses to the Excel spreadsheet and lets you make the data visually appealing. Also, it comes free with a Microsoft account.

While Microsoft Forms and Google Forms are helpful, if you are looking for even more advanced features, you can choose Airtable’s form builder. It’s different because you have to start by building a database here.

After that, the database you have created lets you take advantage of Airtable’s unique features like visualizing, organizing, and reviewing the data by collecting the form response. Also, you can get unlimited forms for free.

Best Online Form Builder for Building Free Forms From a Template

Jotform (Web, iOS, Android)


If you are looking for a robust form builder that lets you create free online forms in no time, you must select Jotform. The unique thing about this form builder software is that it does everything you want it to and, in the end, creates a form that looks exactly like how you want it to. This aspect makes it a popular alternative to the above two options.

In certain aspects, Jotform is better than its competitors because it offers a few interesting features that others don’t. These features let you collect signatures, and you won’t have to upgrade to premium plans.

Another reason that we like Jotform so much is that it comes with a template library that lets you choose from more than 10,000 templates. These templates include a variety of themes like contact forms, market research surveys, new patient registration forms, employment applications, and more.

Undoubtedly, other form builders also offer templates. But the problem with them is that they require you to do a substantial amount of customization. However, if you choose Jotform and its template, you won’t have to worry about making changes because this builder offers close to what you want.

Working with Jotform is simple and easy. All you need to do is choose a template, or you can start by building through a blank slate to make a single or multiple-page form. After that, you can add the logo and build or edit the form. At this step, you get an option to choose from dozens of form fields.

You can further finish the process by setting up payment integration. You can use widgets with different options like adding a progress bar, collecting signatures, and validating emails.

In case you don’t know, Jotform can make it easy for you to create impressive visuals and also work on spreadsheets. Once you have completed the form-building process, you can easily download it as a visual report, Excel spreadsheet, or HTML table.

Also, if you want, you can set up an RSS feed. This way, you can quickly review the response without actually looking through the email for every response. You will receive an email whenever someone responds to your form. You can use Jotform’s Zapier integrations. This way, you can directly send the email to your spreadsheet app or email marketing tool.

You will be happy to know that the first five months of working with Jotform are free. After that, you need to pay $24 per month for the Bronze plan. With this plan, you can get around 25 forms that do not include Jotform branding.

Best Online Form Builder for Advanced Analytics

Formstack (Web, iOS, Android)


The next form building app is Formstack, designed especially for highly regulated industries. That’s because it offers HIPPA and GDPR-compliant forms. These forms are in high demand because they securely keep the respondents’ data.

Also, if your created form does not meet the Section 508 Compliance Standards, this form builder will inform you. If your form does not meet this standard, it will not work with technologies like screen readers. That means you can create a form that everyone can read and respond to with this form builder.

What makes Formstack different is the fact that it offers unique tools. For instance, it offers a tool that can quickly analyze the data you have received and the data of people who have not completed their forms.

In addition, this app offers an interesting feature through its Formstack Conversion Kit. What this feature does is that it lets you conduct a test on your two forms, i.e., A/B, so that you can know which of your forms is getting a higher response. Also, using this feature, you can know after which question users stopped responding.

This way, you can know why users are not completing the form. And when you know what’s making customers quit, you can fix the mistake in the future.

Another feature that Formstack is known for is its FormStack’s Zapier Integration feature. This feature lets you send the information directly to your other apps that you have collected via Formstack.

Talking about the pricing, you need to pay around $50 for the starter plan, including 20 forms. If you further want to use the starter pack A/B testing or similar feature, you must pay an extra amount.

Best Online Form Builder for Conversational Data Collection

Typeform (Web)


Do you want to use a form builder that eliminates the issue of converting long-page questions and response fields? If so, you can trust Typeform. The reason that we have included this form builder is that its form has unique designs.

No matter how many questions you have entered, it will show one question at a time and blur the remaining ones. This thing makes the form submission process intimate and conversational.

This form maker has a key for respondents to select to sort through the dropdown menu options, select multiple-choice options, and even press enter to jump to the next field.

This conversational approach makes it easy for the created forms to adapt themselves to chatbot-style forms. Indeed chatbot doesn’t support question types like rankings, but you can surely convert many other types of forms to the chatbot. You can then embed this to your site either as a popover or as a whole module. You can further send the users a link to your form.

Remember that not every form can use this feature. But then you can definitely find something helpful. That’s because this form builder has paragraphs of texts, traditional form fields, cover pages, and multimedia.

If you want to make your created form mobile-friendly, you must use Typeform because its oversized buttons can be easily used on the touchscreen.

After you have shared the form and users have responded to it, you can quickly share the response to other applications such as email marketing tools or CRM.

Talking about the price, you can get unlimited forms for free, 10 responses per month, and 10 questions to perform. You can use more features by switching to a basic plan by paying $25 per month. This plan includes unlimited surveys and 100 responses with a logic jump and payment fields.

Best Online Form Builder for Order Forms

Paperform (Web)


You can use any kind of form builder app to create a form so that you can get a response from your customers or employees. But if you are looking for an app that can accept your orders, you should work with Paperform. This interesting app is loaded with wonderful features, letting you sell your digital or physical products through the form.

Paperform is getting popular because its forms look more like landing pages or blog posts and less like traditional forms. To make your forms even more interesting and appealing, you can add images, long-form texts, headings, and videos. This way, you can tell a quick story behind what you are offering.

This form builder is commonly used because it’s a better alternative to a landing page builder. It lets you collect data from visitors for campaign marketing and PPC ads on customer landing pages.

Paperform is widely used for making things like product catalogs as it offers ordering and payment fields. It can also be used for making restaurant reservation pages because it lets you add location maps and more.

As far as the backend is concerned, you can even use this form builder app to manage your inventory. For instance, if you have a clothing store, you can quickly enter any limited supply that you have. Enter the number of remaining items. The interesting thing is each time an item is purchased, Paperform will automatically note down how many are left.

By now, you might think that creating a form with this builder might be tough. But that’s not true. In fact, you can create a form as quickly as you create a document in the word processor.

You can begin the process of creating a form by typing then entering a new line. If required, you can use sub-menus, align the content, and convert text into headers. At last, you can add response fields and questions.

Once you have created your form, you can select what happens when a participant has filled the form. You get three options, i.e., either you can redirect the respondents to the website, let Paperform send an email, or display a success page.

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If you don’t want to do any of these things, you can select Paperform’s Zapier integrations. That means you can automate the process in order to get more information to your apps, such as email marketing tools or chat apps.

Moving further to the price, its essential plan starts at $16. This plan includes one user, 1,000 submissions per month, and unlimited forms with Paperform branding.

Best Online Form Builder for Keeping Sensitive Data Secure

Formsite (Web)


If you want to keep your data securely, you must use Formsite. This unique form builder app allows you to encrypt the text in specific fields. That means the responses are scrambled, and it would appear unintelligible to people who don’t have permission to view them.

Not to mention, this innovative form builder app comes with in-built payment processing options like Authorize.net, PayPal, and Stripe. If you want to accept the credit card directly, you can take the help of encrypted fields.

This revolutionary form builder even lets you reuse form blocks and data. You can easily create a standard billing block and then use it over and over again. This way, you won’t have to recreate the same time multiple times.

Formsite even gives you an option where you can link numerous forms together. You can then pull out responses that are submitted in one form over to another. This way, users won’t have to fill in their information multiple times.

Once the users have submitted their responses, the data goes to the Formsite’s Zapier integration. If you like this form builder, you need to pay $21 per month to get the Deluxe plan. This plan includes 5 forms and 500 results/forms.

Best Online Form Builder for Easy-to-Respond Forms

Pabbly (Web)


Pabbly is a highly used form builder app because it’s the most intuitive app. This app comes with an easy-to-use drag-and-drop editor. It even has a large library of question types, including dropdown lists, radio buttons, and personal information boxes.

You can move around the questions and rearrange them at your convenience. To give you a feel of how your form will appear when any user sees it, Pabbly keeps the format the same when you are editing it.

You can further access a sizable library of attractive and trendy theme forms, which can be quickly used without any issue. Use the available themes if you don’t want your form to look too stuffy. This way, your created form will stay professional.

To enhance users’ experience, this friendly form builder allows you to respond to the submitted forms directly from the dashboard. At the dashboard, you can find a text box from where you can type a message and send it to the user. To avoid confusion, you can mark the conversion as Resolve or Hold.

As far as price is concerned, you can pay $10 per month by choosing an annual subscription. This way, you can get all the features in a single plan.

How to Pick the Best form Apps For Your Business

Among all the listed form builder apps, picking the best one is not easy. That is because each of these apps has its pros and cons. Some lack features, while others have high payment plans.

Not to mention, each recommended form builder app lets you easily create a form with minimal difficulty. So, if any of the apps have amazed you and you liked its feature, you can give it a try.

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